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新旅行 自在山海 捷途山海引领品牌全面向新
Jin Tou Wang· 2025-08-30 16:37
8月29日,成都国际车展盛大启幕。捷途汽车以"新旅行 自在山海"为主题,携山海L7 PLUS、旅行者加长版、山海T1、2025款捷途X70 PLUS冠军版等车型重 磅登场,全维度展示旅行+战略成果。捷途山海重磅之作——"旅行小房车"山海L7 PLUS,不仅重新定义旅行生活方式,更引领旅行车市场迈向全民化、智 能化、全球化新征程。 以新价值定义新旅行,"新势力"捷途山海崭露峥嵘 中国汽车行业正在经历新一轮科技革命和产业变革,创新浪潮蓬勃涌动。捷途汽车成立七载,始终以"旅行+"战略引领向上。作为其新能源时代的重磅布 局,捷途山海依托奇瑞集团28年深厚造车底蕴,构建"技术+生态"双护城河,以用户为中心打造新技术、新产品、新体验。"旅行小房车"品类作为"旅行+"战 略最新力作,获得众多家庭青睐。用户选择印证,捷途山海不仅跻身"新势力"阵营,更以超越常规的实力脱颖而出,尽显峥嵘。 奇瑞汽车股份有限公司总裁助理、捷途国内营销中心总经理张纯伟在车展上表示:"捷途的成绩,源于对旅行+战略的坚持。践行长期主义,坚持做正确的 事,坚持做对用户有益的事。我们始终相信,能为用户带来美好体验的事,都值得我们全力以赴。" "旅行小房车" ...
捷途汽车携三大品类登陆成都车展,全新阵容定义旅行新范式
Yang Zi Wan Bao Wang· 2025-08-29 14:58
Core Insights - The launch of the "travel small RV" model, the Shanhai L7PLUS, achieved over 48,000 orders within just 60 hours, highlighting the market enthusiasm for this new vehicle and the innovative approach of Chinese automotive brands in the "travel+" segment [1][3] - Jietu Auto showcased multiple models at the Chengdu International Auto Show, emphasizing its "travel+" strategy and aiming to redefine travel lifestyles while leading the market towards inclusivity, intelligence, and globalization [3][12] Company Strategy - Jietu Auto remains committed to its long-term "travel+" strategy amidst the industry's trend of parameter-driven competition, focusing on user benefits and practical solutions [5][12] - The company has built a strong foundation over seven years, leveraging Chery Group's 28 years of automotive experience to create a dual moat of "technology + ecology" while addressing real family travel pain points [6][12] Product Performance - The "Box Champion Family" series has seen significant success, with the Traveler series achieving cumulative sales of over 370,000 units in 23 months, demonstrating Jietu's deep market penetration [8] - The Jietu X70 series has also performed well, with global cumulative sales exceeding 960,000 units, approaching the "million club" milestone, and the 2025 Jietu X70PLUS continuing to offer high value for larger families [11] Market Position - Jietu's sales from January to August 2025 exceeded 400,000 units, marking a 30% year-on-year increase, with total sales surpassing 1.93 million units, indicating a strong grasp of family travel needs and a transition from a follower to a leader in the global market [11][12] - The company is positioned as a pioneer in the "travel+" segment, breaking traditional boundaries through product innovation and gaining recognition for its capabilities [12][14]