Core Viewpoint - Jietu Automobile is showcasing its "Travel+" strategy at the Chengdu International Auto Show, emphasizing the launch of the new "Travel Small RV" model, the Shanhai L7 PLUS, which aims to redefine travel lifestyles and promote a more accessible, intelligent, and globalized travel vehicle market [1][4][28] Group 1: Product Launch and Market Performance - The Shanhai L7 PLUS has received over 48,000 orders within 60 hours of its launch, indicating strong market demand [5] - The vehicle is designed based on user needs and features seven unique advantages, making it appealing to Chinese families and promoting RV culture as a mainstream lifestyle [5] - The Shanhai L7 PLUS is positioned as a long-range luxury electric seven-seater SUV, featuring a spacious interior with a wheelbase of 2820mm and 32 different seating configurations [9] Group 2: Technological Innovations and Features - The Shanhai L7 PLUS is equipped with a 1.5TGDI hybrid engine, delivering a power output of 115kW, and offers a pure electric range of 220 kilometers and a combined range of 1700 kilometers [12] - It includes advanced features such as a dual refrigerator system, a 6.6kW external power supply, and a unique suspension system, enhancing the travel experience [9][12] - The vehicle's body is constructed with 86% high-strength steel, ensuring safety and durability, complemented by a lifetime warranty on the vehicle and its battery systems [15] Group 3: Company Growth and Market Position - Jietu Automobile has achieved significant growth, with sales exceeding 400,000 units from January to August 2025, marking a 30% year-on-year increase [25] - The company has sold over 1.93 million vehicles globally, establishing a presence in 91 countries and regions, and is recognized as a leading brand in the global off-road market [25] - The Jietu X70 series, known as the "China's Large Seven-Seater SUV Sales Champion," has surpassed 960,000 units in cumulative sales, approaching the milestone of one million [20]

Core Insights - The launch of the "travel small RV" model, the Shanhai L7PLUS, achieved over 48,000 orders within just 60 hours, highlighting the market enthusiasm for this new vehicle and the innovative approach of Chinese automotive brands in the "travel+" segment [1][3] - Jietu Auto showcased multiple models at the Chengdu International Auto Show, emphasizing its "travel+" strategy and aiming to redefine travel lifestyles while leading the market towards inclusivity, intelligence, and globalization [3][12] Company Strategy - Jietu Auto remains committed to its long-term "travel+" strategy amidst the industry's trend of parameter-driven competition, focusing on user benefits and practical solutions [5][12] - The company has built a strong foundation over seven years, leveraging Chery Group's 28 years of automotive experience to create a dual moat of "technology + ecology" while addressing real family travel pain points [6][12] Product Performance - The "Box Champion Family" series has seen significant success, with the Traveler series achieving cumulative sales of over 370,000 units in 23 months, demonstrating Jietu's deep market penetration [8] - The Jietu X70 series has also performed well, with global cumulative sales exceeding 960,000 units, approaching the "million club" milestone, and the 2025 Jietu X70PLUS continuing to offer high value for larger families [11] Market Position - Jietu's sales from January to August 2025 exceeded 400,000 units, marking a 30% year-on-year increase, with total sales surpassing 1.93 million units, indicating a strong grasp of family travel needs and a transition from a follower to a leader in the global market [11][12] - The company is positioned as a pioneer in the "travel+" segment, breaking traditional boundaries through product innovation and gaining recognition for its capabilities [12][14]