Core Viewpoint - Jietu Auto showcased several models at the Chengdu Auto Show, emphasizing its "Travel+" strategy amidst a technological revolution in the Chinese automotive industry [1][3]. Group 1: Company Performance - Jietu Auto's success is attributed to its commitment to the "Travel+" strategy, focusing on long-term benefits for users and enhancing their travel experiences [3]. - The Jietu Shanhai L7PLUS, a seven-seat SUV, received over 48,000 orders within 60 hours of its launch, indicating strong market demand [5]. - As of August 2023, Jietu Auto's cumulative sales surpassed 1.93 million units, with a year-on-year growth of 30% in the first eight months, totaling over 400,000 units sold [11]. Group 2: Product Highlights - The Jietu Shanhai L7PLUS features a 1.5TGDI hybrid engine with a power output of 115 kW, offering a pure electric range of 220 kilometers and a combined range of 1,700 kilometers [7]. - The vehicle is designed for versatility, accommodating 32 different scenarios, and includes advanced features such as a dual-temperature refrigerator and a 6.6 kW external power supply [5]. - The Jietu Traveler series has sold over 370,000 units in just 23 months, establishing a new category in travel off-road vehicles [9]. Group 3: Market Position - The Jietu X70 series has achieved global sales of over 960,000 units, reinforcing its position as the "Chinese large seven-seat SUV sales champion" [9]. - The 2025 Jietu X70PLUS model is positioned as a benchmark for large family SUVs, highlighting its appealing design, spaciousness, intelligence, and quality [9].

Core Insights - The launch of the "travel small RV" model, the Shanhai L7PLUS, achieved over 48,000 orders within just 60 hours, highlighting the market enthusiasm for this new vehicle and the innovative approach of Chinese automotive brands in the "travel+" segment [1][3] - Jietu Auto showcased multiple models at the Chengdu International Auto Show, emphasizing its "travel+" strategy and aiming to redefine travel lifestyles while leading the market towards inclusivity, intelligence, and globalization [3][12] Company Strategy - Jietu Auto remains committed to its long-term "travel+" strategy amidst the industry's trend of parameter-driven competition, focusing on user benefits and practical solutions [5][12] - The company has built a strong foundation over seven years, leveraging Chery Group's 28 years of automotive experience to create a dual moat of "technology + ecology" while addressing real family travel pain points [6][12] Product Performance - The "Box Champion Family" series has seen significant success, with the Traveler series achieving cumulative sales of over 370,000 units in 23 months, demonstrating Jietu's deep market penetration [8] - The Jietu X70 series has also performed well, with global cumulative sales exceeding 960,000 units, approaching the "million club" milestone, and the 2025 Jietu X70PLUS continuing to offer high value for larger families [11] Market Position - Jietu's sales from January to August 2025 exceeded 400,000 units, marking a 30% year-on-year increase, with total sales surpassing 1.93 million units, indicating a strong grasp of family travel needs and a transition from a follower to a leader in the global market [11][12] - The company is positioned as a pioneer in the "travel+" segment, breaking traditional boundaries through product innovation and gaining recognition for its capabilities [12][14]