Group 1 - The Jietu X70L, positioned as a "luxury electric seven-seater SUV," was launched in Guiyang on September 25, with a starting price of 99,900 yuan, aiming to capture more market share in the fuel vehicle segment [2] - Over 70% of fuel vehicle users still prefer fuel vehicles when upgrading, indicating that fuel vehicles remain the mainstream choice in the market [2] - The Jietu X70L offers five configuration models with two power versions (1.5TGDI and 2.0TGDI), lowering the entry barrier for large seven-seater SUVs [2] Group 2 - The vehicle includes five major purchase benefits, such as five years of free data, lifetime warranty, 7,000 yuan loan subsidy, 16,000 yuan trade-in cash discount, and ten basic maintenance services over five years, reducing overall consumer costs [2] - The design of the Jietu X70L, led by former Land Rover design chief Andrew, closely resembles the Range Rover, enhancing its luxury visual appeal [3] - The vehicle features a 2.0TD engine paired with a self-developed 8AT transmission, along with a cloud platform chassis and CDC electromagnetic suspension, providing a smooth driving experience [2][3] Group 3 - The Jietu X70L has a wheelbase of 2,820mm, supporting both large five-seater and seven-seater layouts, with a spacious second-row design adaptable to various scenarios [3] - It is equipped with a 15.6-inch sunflower screen, Snapdragon 8155 chip, and Chery's audio system, creating an immersive cabin experience [3] - The vehicle's body is made of 86% high-strength steel, and it features a health-focused cabin, along with the industry's only lifetime warranty, enhancing user trust [3] Group 4 - The Jietu X70L is a key move in Jietu's "Travel+" strategy, which aims to build a comprehensive value system covering travel, life, and ecology [3] - Jietu has entered 91 countries and regions, with nearly 2 million users, and the X70 series is expected to surpass 1 million global deliveries [3]

Core Viewpoint - The launch of the Jietu X70L, a luxury seven-seat SUV, aims to set a new benchmark for value in the Chinese family SUV market, with a starting price of 99,900 yuan and various customer benefits [1][4][5]. Group 1: Product Launch and Features - The Jietu X70L is positioned as a "maglev luxury electric seven-seat SUV" and is available in five configurations [1]. - The vehicle features a design led by Andrew, former chief designer of Land Rover Range Rover, emphasizing a luxury aesthetic comparable to high-end vehicles [8]. - It offers a spacious interior with options for five or seven seats, catering to family needs [11][13]. Group 2: Customer Benefits and Promotions - The launch includes several promotional offers such as 5 years of free data (10GB/month), lifetime warranty, and significant discounts on maintenance and financing [5][7]. - A total of 20,000 yuan in cash benefits is available for vehicle trade-ins [7]. Group 3: Strategic Vision and Market Position - Jietu's "Travel+" strategy aims to enhance the value of fuel vehicles amidst the electric vehicle trend, asserting that fuel vehicles remain the mainstream choice in China [6]. - The company has established a global presence, covering 91 countries and regions, with nearly 2 million users, and is approaching 1 million global deliveries of the X70 series [5][15]. - The Jietu X70L is seen as a continuation of the brand's commitment to understanding and meeting user needs, reinforcing its market position [15][16].

Core Insights - The launch of the Jietu X70L marks a significant milestone in the Chinese family SUV market, emphasizing the brand's commitment to quality and innovation with a starting price of 109,900 yuan [1][19] - The Jietu X70 series has achieved remarkable sales, with nearly one million units sold, highlighting its dominance in the segment and the effectiveness of its market positioning [2][5] Group 1: Market Performance - The Jietu X70 series has sold over 450,000 units, making it the best-selling model in its segment, with over 230,000 units exported to countries like Kazakhstan and Ecuador [5][6] - Sales growth has been exponential, increasing from 180,000 units in 2022 to over 568,000 units projected for 2024, significantly outpacing industry averages [5][6] Group 2: Product Features - The Jietu X70L is positioned as a "maglev luxury electric seven-seater SUV," offering performance comparable to vehicles in the 300,000 to 500,000 yuan range, thus breaking price barriers in the luxury SUV market [7][19] - It features advanced technology such as a cloud platform chassis and CDC electromagnetic suspension, providing a smooth ride and addressing common family travel pain points [9][13] Group 3: Safety and Comfort - The vehicle's body is constructed with 86% high-strength steel, providing exceptional torsional rigidity, and it includes a mother-and-baby-grade healthy cabin with air purification systems [13][19] - The spacious interior boasts a 2820mm wheelbase and 32 seating configurations, catering to various family needs, from camping to daily commuting [11][19] Group 4: Brand Evolution - The term "exceeding" was emphasized during the launch event, reflecting the brand's evolution from a follower to a leader in the market, with a focus on technology and value rather than just price competition [15][19] - The pre-sale event included attractive offers such as a smart car control watch and lifetime warranty, showcasing the brand's appreciation for its million users [17][19]

Core Viewpoint - The Jietu Automotive brand is showcasing its new "Travel+" strategy at the Jinan International Auto Show, emphasizing the launch of the "Travel Small RV" model, the Shanhai L7 PLUS, which aims to redefine travel lifestyles and promote a more accessible, intelligent, and globalized travel vehicle market [1][3][5]. Group 1: Product Launch and Features - The Shanhai L7 PLUS has received over 48,000 orders within 60 hours of its launch, indicating strong market demand [5]. - The vehicle is designed with a focus on user needs, featuring a long wheelbase of 2820mm, a unique 32-mode electric seven-seat configuration, and various living space options such as a sofa and beds [7]. - It includes advanced features like dual refrigerators with temperature ranges from -6°C to 50°C and a 6.6kW external power supply, enhancing the travel experience [7]. Group 2: Performance and Specifications - The Shanhai L7 PLUS is equipped with a 1.5TGDI hybrid engine, delivering a power output of 115kW, and offers a pure electric range of 220 kilometers and a combined range of 1700 kilometers [9]. - The vehicle features advanced suspension systems and smart parking capabilities, ensuring a comfortable and stable travel experience [9]. Group 3: Safety and Warranty - The vehicle's body is constructed with 86% high-strength steel and boasts a torsional rigidity of 25000N·m/deg, along with multiple active safety designs and a lifetime warranty on the vehicle and its battery systems [11]. Group 4: Market Position and Growth - Jietu Automotive has achieved significant growth, with sales exceeding 400,000 units from January to August, marking a 30% year-on-year increase, and cumulative sales surpassing 1.93 million units [18]. - The brand aims to lead the global off-road market innovation and establish itself as a benchmark for Chinese brand value in the automotive industry [18].

Core Insights - Jietu Automobile achieved significant sales growth, with 54,179 new vehicles sold in August 2025, marking a 4.6% year-on-year increase, and a cumulative sales of 402,992 vehicles from January to August, representing a 27.3% increase [1] - The company aims to become the "global number one electric hybrid off-road brand" by leveraging its travel+ strategy and differentiated product innovation [1] Sales Performance - The fuel vehicle segment remains a strong sales foundation, with the Jietu X70 series reaching over 970,000 cumulative sales, approaching a milestone of one million units [3] - The Jietu Traveler series, leading the travel off-road category, has achieved over 370,000 cumulative sales in just 23 months, dominating the boxy vehicle market [3] New Product Launches - The Jietu Mountain Sea L7 PLUS, a long-range luxury electric seven-seat SUV, was launched on August 26, receiving over 48,000 orders within 60 hours, highlighting the potential of the "travel small RV" category [5] - The luxury electric hybrid off-road vehicle, the Zongheng G700, opened for global blind orders on August 29, with over 32,891 orders in the first 24 hours, showcasing its design and off-road capabilities [7] Brand Development - The eighth Jietu Automobile Fan Culture Festival held on August 18 marked a transition from a local celebration to a global emotional resonance event, emphasizing the brand's commitment to cultural and community engagement [9] - At the Chengdu Auto Show on August 29, Jietu showcased several models, reinforcing its travel+ strategy and commitment to long-term value creation for users [11] Strategic Vision - Jietu Automobile is poised to navigate the global automotive industry's transformation with a clear strategy and strong actions, aiming to establish a benchmark for Chinese brand value in the global market [13]

Core Viewpoint - Jietu Auto showcased several models at the Chengdu Auto Show, emphasizing its "Travel+" strategy amidst a technological revolution in the Chinese automotive industry [1][3]. Group 1: Company Performance - Jietu Auto's success is attributed to its commitment to the "Travel+" strategy, focusing on long-term benefits for users and enhancing their travel experiences [3]. - The Jietu Shanhai L7PLUS, a seven-seat SUV, received over 48,000 orders within 60 hours of its launch, indicating strong market demand [5]. - As of August 2023, Jietu Auto's cumulative sales surpassed 1.93 million units, with a year-on-year growth of 30% in the first eight months, totaling over 400,000 units sold [11]. Group 2: Product Highlights - The Jietu Shanhai L7PLUS features a 1.5TGDI hybrid engine with a power output of 115 kW, offering a pure electric range of 220 kilometers and a combined range of 1,700 kilometers [7]. - The vehicle is designed for versatility, accommodating 32 different scenarios, and includes advanced features such as a dual-temperature refrigerator and a 6.6 kW external power supply [5]. - The Jietu Traveler series has sold over 370,000 units in just 23 months, establishing a new category in travel off-road vehicles [9]. Group 3: Market Position - The Jietu X70 series has achieved global sales of over 960,000 units, reinforcing its position as the "Chinese large seven-seat SUV sales champion" [9]. - The 2025 Jietu X70PLUS model is positioned as a benchmark for large family SUVs, highlighting its appealing design, spaciousness, intelligence, and quality [9].

Core Viewpoint - Jietu Automobile is showcasing its "Travel+" strategy at the Chengdu International Auto Show, emphasizing the launch of the new "Travel Small RV" model, the Shanhai L7 PLUS, which aims to redefine travel lifestyles and promote a more accessible, intelligent, and globalized travel vehicle market [1][4][28] Group 1: Product Launch and Market Performance - The Shanhai L7 PLUS has received over 48,000 orders within 60 hours of its launch, indicating strong market demand [5] - The vehicle is designed based on user needs and features seven unique advantages, making it appealing to Chinese families and promoting RV culture as a mainstream lifestyle [5] - The Shanhai L7 PLUS is positioned as a long-range luxury electric seven-seater SUV, featuring a spacious interior with a wheelbase of 2820mm and 32 different seating configurations [9] Group 2: Technological Innovations and Features - The Shanhai L7 PLUS is equipped with a 1.5TGDI hybrid engine, delivering a power output of 115kW, and offers a pure electric range of 220 kilometers and a combined range of 1700 kilometers [12] - It includes advanced features such as a dual refrigerator system, a 6.6kW external power supply, and a unique suspension system, enhancing the travel experience [9][12] - The vehicle's body is constructed with 86% high-strength steel, ensuring safety and durability, complemented by a lifetime warranty on the vehicle and its battery systems [15] Group 3: Company Growth and Market Position - Jietu Automobile has achieved significant growth, with sales exceeding 400,000 units from January to August 2025, marking a 30% year-on-year increase [25] - The company has sold over 1.93 million vehicles globally, establishing a presence in 91 countries and regions, and is recognized as a leading brand in the global off-road market [25] - The Jietu X70 series, known as the "China's Large Seven-Seater SUV Sales Champion," has surpassed 960,000 units in cumulative sales, approaching the milestone of one million [20]

Core Insights - The launch of the "travel small RV" model, the Shanhai L7PLUS, achieved over 48,000 orders within just 60 hours, highlighting the market enthusiasm for this new vehicle and the innovative approach of Chinese automotive brands in the "travel+" segment [1][3] - Jietu Auto showcased multiple models at the Chengdu International Auto Show, emphasizing its "travel+" strategy and aiming to redefine travel lifestyles while leading the market towards inclusivity, intelligence, and globalization [3][12] Company Strategy - Jietu Auto remains committed to its long-term "travel+" strategy amidst the industry's trend of parameter-driven competition, focusing on user benefits and practical solutions [5][12] - The company has built a strong foundation over seven years, leveraging Chery Group's 28 years of automotive experience to create a dual moat of "technology + ecology" while addressing real family travel pain points [6][12] Product Performance - The "Box Champion Family" series has seen significant success, with the Traveler series achieving cumulative sales of over 370,000 units in 23 months, demonstrating Jietu's deep market penetration [8] - The Jietu X70 series has also performed well, with global cumulative sales exceeding 960,000 units, approaching the "million club" milestone, and the 2025 Jietu X70PLUS continuing to offer high value for larger families [11] Market Position - Jietu's sales from January to August 2025 exceeded 400,000 units, marking a 30% year-on-year increase, with total sales surpassing 1.93 million units, indicating a strong grasp of family travel needs and a transition from a follower to a leader in the global market [11][12] - The company is positioned as a pioneer in the "travel+" segment, breaking traditional boundaries through product innovation and gaining recognition for its capabilities [12][14]

Group 1 - In June 2025, Jietu Automobile sold 55,741 vehicles, representing a year-on-year growth of 32.4%. For the first half of the year, total sales reached 299,368 units, up 33.9% year-on-year, marking a strong development momentum with a historic semi-annual sales breakthrough of 290,000 units [1] - Jietu's three major segments—fuel vehicles, electric hybrid off-road vehicles, and luxury off-road vehicles—are performing well in the global market, with the Jietu X70 series being the "champion of seven-seat SUVs in China," selling 15,725 units in June and surpassing 930,000 cumulative sales globally [3] - The Jietu Mountain Sea T1 and T2 models have contributed to the electric hybrid off-road segment, with cumulative sales of 6,140 units, while the new Mountain Sea L9 has gained popularity among families for its spacious and comfortable design [3] Group 2 - The luxury electric hybrid off-road segment, represented by the Zongheng G700, is gaining traction with its advanced power system and design philosophy, establishing a strong presence in the global luxury off-road market [5] - Jietu is entering the "Off-Road 3.0 Era," expanding its product lineup to cover various off-road categories, making off-roading a more accessible lifestyle choice for a broader audience [7] - The Zongheng G700 showcased its capabilities by participating in the 2025 Rally, achieving a personal runner-up position and demonstrating the brand's commitment to overcoming challenges in extreme conditions [8] - The Zongheng G700 made its debut at the Hong Kong Auto Show, highlighting its robust off-road performance and luxury experience, reinforcing Jietu's strategic intent to penetrate the global high-end market [9] - The strong performance in the first half of the year sets a solid foundation for Jietu's growth trajectory in 2025, with plans to accelerate product innovation and aim for the title of "global number one electric hybrid off-road brand" [11]

Group 1 - The core concept of the article revolves around the launch of the Jietu Mountain Sea T1 and T2 models, which aim to make off-road travel more accessible to a broader audience through innovative hybrid technology and design [1][6] - Jietu's strategy focuses on the "Travel+" concept, positioning its vehicles as not just tools for off-roading but as lifestyle choices that embody adventure and exploration [10] - The Jietu Mountain Sea T1 is equipped with a powerful hybrid system, featuring a total power output of 435 kW and a torque of 840 N·m, making it one of the strongest in its class for off-road capabilities [3][5] Group 2 - The Jietu Mountain Sea T2 Long Version utilizes a combination of a 1.5TD efficient engine and a P4 rear-drive motor, achieving a robust hybrid power output of 455 kW, designed for various driving conditions [4] - Both the Mountain Sea T1 and T2 models feature an advanced XWD all-wheel-drive system that can automatically adjust to different terrains, enhancing their off-road performance [5] - Jietu has achieved significant sales milestones, with over 1.77 million units sold globally and a strong presence in 67 countries, indicating a successful market penetration and brand recognition [8]