Group 1 - In June 2025, Jietu Automobile sold 55,741 vehicles, representing a year-on-year growth of 32.4%. For the first half of the year, total sales reached 299,368 units, up 33.9% year-on-year, marking a strong development momentum with a historic semi-annual sales breakthrough of 290,000 units [1] - Jietu's three major segments—fuel vehicles, electric hybrid off-road vehicles, and luxury off-road vehicles—are performing well in the global market, with the Jietu X70 series being the "champion of seven-seat SUVs in China," selling 15,725 units in June and surpassing 930,000 cumulative sales globally [3] - The Jietu Mountain Sea T1 and T2 models have contributed to the electric hybrid off-road segment, with cumulative sales of 6,140 units, while the new Mountain Sea L9 has gained popularity among families for its spacious and comfortable design [3] Group 2 - The luxury electric hybrid off-road segment, represented by the Zongheng G700, is gaining traction with its advanced power system and design philosophy, establishing a strong presence in the global luxury off-road market [5] - Jietu is entering the "Off-Road 3.0 Era," expanding its product lineup to cover various off-road categories, making off-roading a more accessible lifestyle choice for a broader audience [7] - The Zongheng G700 showcased its capabilities by participating in the 2025 Rally, achieving a personal runner-up position and demonstrating the brand's commitment to overcoming challenges in extreme conditions [8] - The Zongheng G700 made its debut at the Hong Kong Auto Show, highlighting its robust off-road performance and luxury experience, reinforcing Jietu's strategic intent to penetrate the global high-end market [9] - The strong performance in the first half of the year sets a solid foundation for Jietu's growth trajectory in 2025, with plans to accelerate product innovation and aim for the title of "global number one electric hybrid off-road brand" [11]

Group 1 - The core concept of the article revolves around the launch of the Jietu Mountain Sea T1 and T2 models, which aim to make off-road travel more accessible to a broader audience through innovative hybrid technology and design [1][6] - Jietu's strategy focuses on the "Travel+" concept, positioning its vehicles as not just tools for off-roading but as lifestyle choices that embody adventure and exploration [10] - The Jietu Mountain Sea T1 is equipped with a powerful hybrid system, featuring a total power output of 435 kW and a torque of 840 N·m, making it one of the strongest in its class for off-road capabilities [3][5] Group 2 - The Jietu Mountain Sea T2 Long Version utilizes a combination of a 1.5TD efficient engine and a P4 rear-drive motor, achieving a robust hybrid power output of 455 kW, designed for various driving conditions [4] - Both the Mountain Sea T1 and T2 models feature an advanced XWD all-wheel-drive system that can automatically adjust to different terrains, enhancing their off-road performance [5] - Jietu has achieved significant sales milestones, with over 1.77 million units sold globally and a strong presence in 67 countries, indicating a successful market penetration and brand recognition [8]

Core Insights - The event marked the launch of the 2025 Jietu Mountain Sea T1 at a competitive price of 134,900 yuan, showcasing Jietu's commitment to the "Travel+" strategy and its leadership in the new category of off-road box vehicles in China [1][2][14] Sales Performance - Jietu's sales have seen significant growth, with sales jumping from 180,000 units in 2022 to 315,000 units in 2023, and projected to exceed 568,000 units in 2024, representing a domestic market growth rate of 93.6%, far surpassing the industry average [5] - The Jietu Traveler has achieved global cumulative sales of over 260,000 units, while the Jietu Free Traveler, launched in March 2025, sold 11,158 units in its first month, becoming the first Chinese box vehicle to exceed 10,000 monthly sales upon launch [5] Competitive Advantage - Jietu has established a unique travel ecosystem that integrates product and service offerings, focusing on four key dimensions: +Off-road, +Space, +Intelligence, and +Health [6] - The 2025 Jietu Mountain Sea T1 features an XWD fully automatic intelligent four-wheel drive system that can recognize road conditions and switch driving modes in 0.15 seconds, significantly lowering the barriers to off-road driving [6] Ecosystem Development - Jietu has built a global network covering over 1,100 travel products, the first official modification brand Jietu JMK, 176 camping sites across 121 cities, 332 partner rights, and 1,255 Jietu stations, creating a full-cycle service for users from car purchase to travel [8] Technological Innovations - The 2025 Jietu Mountain Sea T1 is a milestone in technology accessibility, featuring a 43.2 kWh battery with a pure electric range of 226 km, priced at 134,900 yuan, which is significantly lower than competitors [9][11] - The vehicle employs a rare P1+P3+P4 three-motor layout, ensuring stable four-wheel drive power even in low battery conditions, addressing common issues faced by traditional hybrid models [9][11] Global Ambitions - Jietu aims to position its box vehicles as symbols of global off-road culture, with over 1.7 million global users and a strong market presence in countries like Angola, Qatar, and Saudi Arabia [12] - The company's "Travel+" strategy is recognized for its forward-thinking approach, providing a new paradigm for the Chinese automotive industry [12]