Core Viewpoint - Jietu Automobile is launching a special purchase promotion for the Spring Festival, offering low-interest financing options for various models, aimed at enhancing customer travel experiences during the holiday season [1][2]. Group 1: Promotion Details - The promotion runs from now until February 28, allowing customers to enjoy a 7-year low-interest financing plan with monthly payments starting at 1,321 yuan [1][2]. - Customers can purchase models such as the 2026 Jietu Traveler, Traveler C-DM, Jietu Freer, Jietu Mountain Sea L7 PLUS, and Jietu X70L under this financing scheme [2]. Group 2: Product Features - The Jietu Mountain Sea L7 PLUS is designed as a "travel small house" for families, featuring a spacious B-class layout, flexible storage, and a comprehensive range of 1,700 km for long-distance travel [4]. - The Jietu X70L, a luxury electric seven-seater SUV, offers a spacious interior with a wheelbase of 2,820 mm and advanced suspension systems for a comfortable ride [5]. Group 3: Brand Strategy - Jietu Automobile has maintained its "Travel+" strategy for eight years, positioning itself as both a car manufacturer and a travel service provider, expanding its ecosystem to simplify travel for users [6]. - The company offers exclusive benefits through partnerships, including discounts on attractions and accommodations, as well as free services at over 3,000 Jietu stations [6].

Core Viewpoint - The Chinese automotive industry is in need of sustainable values and development perspectives amidst a transformative era, with companies like Jietu leading the way by integrating travel and cultural experiences into their business model [1][3]. Group 1: Strategic Integration - Jietu is transitioning from an automotive manufacturer to a travel service provider, emphasizing the integration of automotive and cultural tourism industries to create a cohesive ecosystem [1][6]. - The company has adopted a "Travel+" strategy, focusing on the intersection of travel and culture, which aligns with national strategies for rural revitalization and cultural strength [5][10]. Group 2: User Engagement and Ecosystem Development - Jietu has developed a diverse product matrix tailored to various travel needs, including off-road vehicles and family travel options, thereby addressing the multifaceted demands of users [7]. - The company has established a comprehensive service network with over 3,000 service stations globally, enhancing user experience and supporting local tourism development [8][9]. Group 3: Cultural and Economic Impact - Jietu's initiatives have led to significant economic benefits, such as attracting thousands of high-quality visitors to local tourism events and generating substantial tourism revenue [8]. - The company aims to create a replicable model for cross-industry collaboration, enhancing industry value, user satisfaction, and social impact through its "Jietu Model" [10][11].

Core Insights - Jietu Automobile achieved a significant milestone by selling 62,259 vehicles in 2025, marking a 9.5% year-on-year growth and surpassing the 600,000 sales mark for the first time [1][2] - The company has sold over 2.15 million vehicles globally, covering 100 countries and regions, and ranks first among Chinese SUV brands in 16 countries [1][2] Group 1: Sales Performance - In December 2025, Jietu Automobile sold 48,851 new vehicles, contributing to a total annual sales of 622,590 vehicles [1] - The Jietu X70 series, a foundational model for the brand, has achieved over 1 million cumulative sales globally in 87 months [5] - The Jietu X70L, a new luxury seven-seat SUV, continues to build on the brand's success, establishing a new benchmark for value in Chinese family SUVs [5] Group 2: Strategic Development - Jietu's "Travel+" strategy has proven effective in navigating industry changes, leading to high-quality growth and establishing the brand as a mainstream player [2] - The company is the only Chinese automotive brand to achieve cumulative sales of 2 million vehicles in 7 years, highlighting its rapid growth [7] - Jietu's electric hybrid model, the Jietu Shanhai, has also seen significant success, with annual sales surpassing 100,000 units, a 14.3% increase year-on-year [11] Group 3: Product Innovation and User Engagement - Jietu has developed a comprehensive product matrix that caters to various travel needs, including family and off-road travel [13] - The company has created a "Travel+" ecosystem that includes thousands of ecological products, high-quality camping sites, and global rest stations to meet diverse user demands [13] - Jietu has successfully organized user experience events such as the "Travel+ Conference" and "Box Conference," enhancing user engagement and brand value [17] Group 4: Future Outlook - Looking ahead to 2026, Jietu plans to deepen its "Travel+" strategy and accelerate its global expansion, aiming to promote the "Travel+" lifestyle on a broader stage [20]

Core Insights - Jietu Motors showcased its full lineup at the 2025 Guangzhou International Auto Show under the theme "Travel to See the World," highlighting its achievement of 2 million sales in 7 years and its commitment to high-quality development in the automotive industry [1] - The company emphasizes a user-centered development philosophy, integrating technology and user needs, which has led to innovative products and a robust ecosystem that enhances travel experiences [1][2] - Jietu's global expansion has resulted in cumulative overseas sales of 576,291 vehicles across 91 countries, achieving top market share and customer satisfaction in several regions [3] Product Innovation - The launch of the Jietu Traveler series aims to popularize the "boxy" vehicle design, with the 2026 Traveler and Traveler C-DM models offering both fuel and electric hybrid options [2] - The Mountain Sea L7 PLUS, a "traveling small RV," features advanced configurations such as a 32-variable electric seven-seater and dual intelligent refrigerators, enhancing family travel experiences [2] - The Mountain Sea T1 four-wheel drive version boasts a powerful 435 kW total output and 840 N·m peak torque, catering to diverse travel needs [2] Market Strategy - Jietu's strategy focuses on precise market insights and technological accumulation, allowing it to break through market homogenization with differentiated products [2] - The brand's commitment to user engagement and shared growth is evident in its approach to transforming sales achievements into customer benefits [3] - The ongoing transformation in the automotive industry towards electrification, intelligence, and globalization presents opportunities for Jietu to solidify its market position through user-oriented innovation and comprehensive product offerings [3]

Core Viewpoint - Jietu Automobile showcases its "Travel+" strategy at the Guangzhou Auto Show, emphasizing innovation in travel-related vehicle categories and user-centric design [1][3][5] Group 1: Product Launches and Innovations - Jietu presents multiple models including the 2026 Jietu Traveler, Traveler C-DM, Mountain Sea T1 4WD, and Mountain Sea L7 PLUS, focusing on travel and off-road capabilities [1][5] - The company introduces the "Traveling Small RV" category with the Mountain Sea L7 PLUS, featuring advanced configurations such as 32-variable electric seven-seater, dual smart refrigerators, and a range of 220 km on pure electric and 1700 km combined [9] - The Mountain Sea T1 4WD SUV is highlighted for its powerful performance, featuring a combined power of 435 kW and peak torque of 840 N·m, ensuring off-road safety with its intelligent four-wheel drive system [11] Group 2: Strategic Focus and Market Positioning - Jietu's "Travel+" strategy aims to reshape the travel mobility market by transitioning the "boxy" vehicle from a niche to a mass-market appeal [5] - The company emphasizes user needs and scenario innovation as key drivers for product development, aiming to enhance the travel experience for families and adventurers alike [3][7] - As of October 2025, Jietu has accumulated over 2 million users, with international sales reaching 576,291 units across 91 countries, indicating strong global market penetration [15]

Core Viewpoint - The absence of Li Xueyong, a key figure in Jietu Auto, at the recent launch event reflects a strategic shift within Chery Group and the brand's development, indicating a transition towards a more mature operational model [4][6][8] Group 1: Li Xueyong's Role and Transition - Li Xueyong has played a crucial role in the rise of Jietu Auto, having been involved since its inception in 2018, focusing on a differentiated development strategy amid a challenging market [4][5] - His recent promotion to oversee multiple core brands within Chery signifies a shift from hands-on management of Jietu to a broader strategic role, impacting his direct involvement in daily operations [6][7] Group 2: Jietu Auto's Development and Strategy - Jietu Auto has rapidly become one of the fastest-growing brands in China's automotive market, achieving 2.046 million users globally within just seven years, making it the only Chinese brand to reach 2 million sales in such a short time [4][5] - The brand's marketing strategy has stabilized, focusing on the "Travel+" ecosystem, emphasizing user co-creation and community engagement, despite Li's absence at the event [7] - Jietu Auto has successfully addressed sales challenges but now faces the urgent need to enhance its new energy vehicle offerings and transition to a higher-end market, which will require more than just marketing capabilities [7][8]

Group 1 - The "2025 Anhui Self-Driving Tour Conference" was held in Suzhou City from November 7 to 9, with over a thousand guests attending, and Jietu Automobile participated as a core partner to assist in upgrading Anhui's cultural tourism brand [1] - Jietu Automobile has been deeply involved in five editions of the Anhui Self-Driving Tour Conference since the sixth conference held in Wuhu, becoming an indispensable core force in the event [3] - To support the high-quality development of the self-driving industry, Jietu Automobile has established over 3,000 Jietu Stations globally, providing emergency rescue, rest supplies, and travel consultation services, serving over 15 million people [4] Group 2 - At the conference, Jietu Automobile's domestic marketing center deputy general manager Wang Yang delivered a themed presentation and signed a strategic cooperation agreement with the Anhui Provincial Department of Culture and Tourism [7] - A convoy of 50 Jietu vehicles symbolically launched the new journey of Anhui's self-driving tourism industry during the "2025 Anhui Self-Driving Tour Conference Departure Ceremony" [7] - Since its inception, Jietu Automobile has focused on the "Travel+" strategic concept, achieving cumulative sales of over 2 million vehicles, highlighting the value of its strategic cooperation with the Anhui Provincial Department of Culture and Tourism [9]

Core Insights - Jietu Automobile has achieved a significant milestone with the production of its 2 millionth vehicle, reflecting a rapid increase in sales over seven years through a differentiated competitive strategy and deep understanding of user needs [1][7] Group 1: Market Strategy - Jietu has successfully carved out a niche in the "Travel+" segment, focusing on consumer demands for travel and mobility since its establishment in 2018, which has allowed it to find a differentiated competitive path in the Chinese automotive market [2] - The company has shifted its product definition logic to be user-centric, resulting in products that meet market demands effectively, exemplified by the launch of the Shanhai L7 PLUS, which targets family travel needs [2][5] Group 2: User Engagement - Jietu emphasizes a user-centric approach, implementing a "Three 100% User Service" initiative that includes 100% direct engagement with users, enhancing service capabilities through streamlined processes [2][3] - The efficiency of user communication is highlighted by instances where customers can directly connect with top executives for support, showcasing a high level of responsiveness [3] Group 3: Product Development - The Jietu Traveler SUV has popularized the "boxy" SUV design, achieving over 100,000 sales within nine months of launch, setting records for rapid sales growth in this category [5] - The demographic of Jietu Traveler users shows a strong appeal among younger consumers, with 66% under 40 years old and 24% being female, indicating a successful market penetration strategy [5] Group 4: Global Expansion - Jietu is leveraging Chery's extensive experience in global vehicle development and has established a presence in 91 countries and regions, with over 2,000 sales and service outlets worldwide [7] - The achievement of 2 million sales in seven years is a testament to Jietu's market insight and commitment to a user-centered strategy, providing a viable reference for other Chinese automotive brands aiming for global competitiveness [7]

Core Insights - Jietu has achieved remarkable sales performance, with global sales reaching 459,578 vehicles from January to September, marking a year-on-year growth of 22.0% [1] - On October 30, Jietu celebrated a milestone of 2 million cumulative sales in just 7 years, making it the only Chinese automotive brand to reach this figure within such a timeframe [1][7] - This achievement positions Jietu as a strong contender among mainstream automotive brands, showcasing its ability to break through in a highly competitive market [1][2] Sales Performance - Jietu's sales trajectory has been impressive, with monthly sales exceeding 10,000 units in its founding year, and sales increasing from 180,000 units in 2022 to 315,000 units in 2023, with projections of over 568,000 units in 2024 [2] - The brand has also seen significant overseas success, with cumulative international sales surpassing 550,000 units, achieving top market share in several countries [2][10] Strategic Positioning - Jietu's growth is attributed to its strategic focus on family and adventure travel, creating a diverse product matrix that includes popular models like the Jietu X70 series and the Jietu Traveler [8] - The introduction of the "travel small RV" category has further diversified its offerings, combining comfort and practicality for users [8][10] Ecosystem Development - Jietu has built a comprehensive "travel+" ecosystem, featuring over 10,000 products, 3,000 global rest stops, 176 quality campsites, and 360 partner alliances, catering to diverse user needs in travel [10] - This ecosystem enhances Jietu's position from merely a vehicle provider to a comprehensive travel solution provider, making travel easier and more enjoyable for users [10] Future Goals - Jietu aims to transition from a new player to a mainstream brand and is targeting the position of the world's leading electric hybrid off-road brand [11][12] - The brand's continuous innovation in products and strategic positioning reflects its commitment to understanding user needs and leading the industry [11]

Group 1 - The Jietu X70L, positioned as a "luxury electric seven-seater SUV," was launched in Guiyang on September 25, with a starting price of 99,900 yuan, aiming to capture more market share in the fuel vehicle segment [2] - Over 70% of fuel vehicle users still prefer fuel vehicles when upgrading, indicating that fuel vehicles remain the mainstream choice in the market [2] - The Jietu X70L offers five configuration models with two power versions (1.5TGDI and 2.0TGDI), lowering the entry barrier for large seven-seater SUVs [2] Group 2 - The vehicle includes five major purchase benefits, such as five years of free data, lifetime warranty, 7,000 yuan loan subsidy, 16,000 yuan trade-in cash discount, and ten basic maintenance services over five years, reducing overall consumer costs [2] - The design of the Jietu X70L, led by former Land Rover design chief Andrew, closely resembles the Range Rover, enhancing its luxury visual appeal [3] - The vehicle features a 2.0TD engine paired with a self-developed 8AT transmission, along with a cloud platform chassis and CDC electromagnetic suspension, providing a smooth driving experience [2][3] Group 3 - The Jietu X70L has a wheelbase of 2,820mm, supporting both large five-seater and seven-seater layouts, with a spacious second-row design adaptable to various scenarios [3] - It is equipped with a 15.6-inch sunflower screen, Snapdragon 8155 chip, and Chery's audio system, creating an immersive cabin experience [3] - The vehicle's body is made of 86% high-strength steel, and it features a health-focused cabin, along with the industry's only lifetime warranty, enhancing user trust [3] Group 4 - The Jietu X70L is a key move in Jietu's "Travel+" strategy, which aims to build a comprehensive value system covering travel, life, and ecology [3] - Jietu has entered 91 countries and regions, with nearly 2 million users, and the X70 series is expected to surpass 1 million global deliveries [3]