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英媒:“丑东西”成中国电商新赛道
Huan Qiu Wang Zi Xun· 2025-08-15 22:48
Core Insights - The exhibition titled "The Time of Ugly Has Arrived" showcases bizarre and unconventional products sold online in China, organized by e-commerce giant Taobao [1] - The event, held from July 29 to August 15, attracted over 3,000 visitors daily, indicating strong consumer interest [1] - Since the inception of the "ugly product" competition in 2020, related sales have exceeded 100 million yuan, with industry growth rates estimated to be in the double or triple digits [1] Industry Trends - Young Chinese consumers are driving the popularity of these unconventional products as they seek to express individuality and find affordable luxury items, a trend referred to as "emotional consumption" [1] - The phenomenon of emotional consumption is increasingly recognized as a "blue ocean" market in China, indicating a growing acceptance and demand for such products [1] - The success of quirky products, such as the cute yet odd toy "Labubu," exemplifies this trend, sparking a global buying frenzy [1] Consumer Perspectives - The exhibition prompted visitors to reflect on the definition of beauty, with some viewing these "ugly products" as a unique form of creativity and beauty [2] - A visitor noted that "ugliness can be another form of beauty," highlighting the creative potential embedded in these unconventional items [2]