Core Insights - The article highlights the impressive sales performance of DreamX Technology during the 2025 Double Eleven shopping festival, driven by strong operational capabilities and supply chain integration [1][11] - Key categories such as apparel, outdoor sports, daily household items, and fresh produce showed significant growth, indicating a structural shift in consumer behavior [2][11] Sales Performance - DreamX Technology achieved remarkable sales growth across various core categories, with women's clothing leading the way, showing a 310% increase in casual shirts and a 45% increase in jackets [2][5] - Men's clothing also performed well, with thermal tops increasing over 210% and wool sweaters growing by more than 30% [2][5] - Outdoor lifestyle products saw explosive growth, with hiking pants up 382%, fleece jackets up 127%, and sports down jackets up over 53% [2][7] - Daily household and fresh produce categories experienced rapid growth, with cotton soft towels and laundry detergent increasing by 227% and nearly 90%, respectively [2][8] - The baby and personal care categories also showed steady growth, with children's cotton shoes and sanitary napkins increasing by 60% and 66% [2][9] Brand Performance - The article emphasizes the strong performance of various brands during the Double Eleven event, showcasing the effectiveness of DreamX Technology's brand incubation and empowerment capabilities [11] - Established brands like Aiyilian saw a 1700% increase in sales, while All Cotton Era and Saitou grew by 90% and over 80%, respectively [11][13] - New brands like Tongrenmi achieved a remarkable 890% growth, highlighting the potential of targeted market positioning and quality product experiences [13] Technological Integration - DreamX Technology's investment in AI technology has been pivotal, enhancing various operational aspects such as product review, content production, community management, and customer service [11][13] - The introduction of "WeChat AI Exclusive Customer Service" during the Double Eleven period allowed for 24/7 user support, significantly improving operational efficiency [11][13] Future Outlook - The company aims to continue investing in new consumer sectors, focusing on AI-driven personalized services, cross-border e-commerce models, and sustainable development paths [11] - DreamX Technology plans to strengthen its core advantages in supply chain integration, brand operation, and traffic distribution, enhancing connections between brands and consumers [11]