Core Viewpoint - The company reported a significant decline in revenue for the first half of the year, primarily due to a drastic drop in property sales, but is shifting its strategy from conservative to aggressive expansion, particularly in the Hangzhou market [1][4][22]. Financial Performance - Total revenue for Hang Lung Group and Hang Lung Properties was HKD 52.02 billion and HKD 49.68 billion, representing declines of 18% and 19% respectively, mainly due to an 87% drop in property sales revenue [1][2]. - Rental income decreased by 3% to HKD 4.91 billion for the group and HKD 4.68 billion for the properties, with mainland China contributing HKD 3.36 billion and Hong Kong HKD 1.55 billion [2][10]. - Hotel revenue saw an increase of 84% to HKD 129 million, attributed to the performance of the Kunming Hyatt [2][6]. Strategic Shift - The company is transitioning to a more aggressive growth strategy, focusing on expansion in Hangzhou, where the Hang Lung Plaza is set to increase its footprint by 40% [4][22]. - The rental income from shopping malls in mainland China remained stable, with a total income of HKD 24.12 billion, indicating resilience despite market pressures [8][10]. Market Position - Mainland China has become the primary market for Hang Lung, accounting for 69% of rental income, with lower revenue declines compared to Hong Kong [6][12]. - The company is facing challenges in certain projects, particularly in Wuhan and Shenyang, where rental income has significantly decreased due to local competition and market conditions [17][20]. Future Outlook - The company is optimistic about its future, believing that the worst is over, and is focusing on enhancing its operational capabilities to compete effectively in the Hangzhou market [12][24]. - The upcoming openings in Hangzhou are seen as critical for the company's recovery and growth trajectory, with expectations of strong consumer demand in the region [22][24].