Core Viewpoint - The Southern Airlines Group is committed to implementing the rural revitalization strategy in the Pixinan Township of the Hotan region, focusing on industry support to enhance local income and develop a unique path for industrial revitalization by 2025 [1] Group 1: Consolidating Leading Industries - The Southern Airlines Group has developed a 5-10 year industrial development plan for Pixinan Township, identifying "Pearl Cotton" sweet potatoes and organic glutinous corn as leading industries [2] - The plan includes expanding sweet potato planting area to 330 acres and glutinous corn to 203 acres by 2025, with expected annual yields of 390 tons for sweet potatoes and 150 tons for corn [2] Group 2: Cultivating Characteristic Industries - In addition to consolidating leading industries, the Southern Airlines Group is promoting diverse characteristic industries, including the cultivation of garlic (110 acres), black goji berries (20 acres), dinosaur eggs (12 acres), and colorful peanuts (4 acres) [3] - The colorful peanuts have an average yield of 600 kg per acre, significantly exceeding the national average of 300 kg per acre [3] - The group has established a crab farming base and various ecological projects, creating job opportunities for 235 villagers with an average monthly income increase of approximately 3,000 yuan [3] Group 3: Expanding Commercial Channels - The Southern Airlines Group is integrating "aviation + platform" resources to build a comprehensive marketing system that coordinates online and offline efforts [4] - Offline strategies include establishing local supermarkets and cross-regional sales channels for products like "Wood Cotton Red" sweet potatoes and desert glutinous corn [4] - Online initiatives focus on the "Pearl Agricultural Workshop" platform, fostering local live-streaming talents and promoting products through social media and e-commerce platforms, aiming to generate 2.98 million yuan in collective income for three targeted support villages by 2025 [4][5]

Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].