培育特色产业，拓宽多元增收路径。 在巩固主导产业的同时，南航集团积极推进多元特色产业发展， 打造南航明珠产业孵化试点。实施"良种惠农"行动，开展大蒜110亩、黑枸杞20亩、恐龙蛋12亩、七彩 花生4亩等特色种植，其中七彩花生亩产达600公斤，远超全国300公斤/亩的平均水平。同步建成螃蟹养 殖基地、明珠"共享农场"和木棉生态公园，发展林下走地鸡、霍杂鹅、淡水鱼等特色养殖，带动235名 村民实现就近就业，月均增收约3000元。在人才赋能方面，坚持"走出去"与"引进来"相结合，组织60名 优秀村民赴延安、乌鲁木齐开展研学交流，邀请中国农业科学院等专家团队34人到村开展技术指导，着 力培育一批懂技术、善经营的本土农业能手。 拓展商业渠道，构建全域营销体系。南航集团充分整合"航空+平台"资源优势，着力构建线上线下协同 发展的全域营销体系。在线下，积极布局本地商超与跨区域展销渠道，推动"木棉红"红薯、沙漠糯玉米 等特色农产品进入和田地区及皮山县域商超，并成功亮相第四届央企消费帮扶"兴农周"及南航第二 届"翼展乡村，品味山河"产品展销会。在线上，以"明珠农艺坊"为核心平台，积极培育本土直播人才， 打造乡村网红队伍，通过直 ...

Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].