国际化成为今年BW的一大亮点。在今年到场的国际观众中，除了日本、韩国二次元浓厚的周边国家， 甚至有来自俄罗斯、巴西、沙特、埃及等国的二次元粉丝前来参展。活动期间，BW话题空降日本推特 热搜第6位。 7月11日-7月13日，Bilibili World 2025即哔哩哔哩世界数字娱乐动漫文化博览会（以下简称BW 2025）在 国家会展中心（上海）举办。据悉，这场覆盖国展全部8个展馆、展出面积共计24万的亚洲最大规模 ACGN综合展，在三天时间里迎来了共计167家全球展商、近800台痛车、超3万名Coser，来自20多个国 家及地区的40万人次参展，较2024年上涨15万人次，同比涨幅达60%。 ACGN是全球年轻人的共通文化，语言不同、外貌各异的全球二次元们因为"共同喜好"在BW与全球知 名IP、游戏厂商及虚拟主播、UP主们进行首发试玩、舞台签售、同好集邮等交流互动。 不仅是展商国际化、同时还有到场观众的国际化。B站数据显示，展会期间护照购票用户占比也达到 13%为历届最高。 沙特观众在BW展会购买谷子 40万年轻人的涌入，BW还带动了上海二次元痛城的人气与认知，住宿、餐饮、出行消费暴涨。据悉， 哔哩哔哩大会员 ...

文 | 马晓迪 编辑 | 刘士武 新游速递 三七互娱《斗罗大陆：猎魂世界》公测 《斗罗大陆：猎魂世界》于7月11日开启公测，作为IP改编的开放世界MMO，其"星斗森林无缝探 索"和"四系武魂自由切换"等玩法吸引了不少原著粉。 《斗罗大陆：猎魂世界》 《明末：渊虚之羽》全新章节试玩亮相BW2025 黑暗奇幻动作游戏《明末：渊虚之羽》于上海BW展会首次开放完整章节试玩，展示实机玩法与克苏鲁 风格叙事。游戏已通过新加坡IMDA分级，定为M18级（18禁），含暴力与恐怖元素。 沐瞳科技《发条总动员》开测 这是一款复古飞行射击手游，融合橡皮管画风与街机玩法。游戏于7月10日开启归航测试。 《第二银河》 完美世界旗下的《乖离性百万亚瑟王：环》宣布于2025年8月19日中午12点正式关闭服务器，7月7日起 已关闭新用户注册和充值通道。 行业要闻 《发条总动员》 老游情报 多款游戏停运 《我的世界》官方公众号于7月8日宣布华为渠道版本手机游戏将于2025年10月8日15时终止运营，并于 当日14时关闭充值功能。 《第二银河》于7月10日官宣因业务运营策略调整，将于2025年10月9日8：00正式停止运营。 2025电竞世界杯 ...

漫步"交子之环"，打卡裸眼3D大屏和天府双塔，与"哪吒"浪漫邂逅；走进交子书院，观赏电影《哪吒之 魔童闹海》幕后创作展，近距离感受光影艺术与文化交融的魅力…… 七月伊始，5位来自希腊的网络达人在成都高新区交子大道街头，沉浸式体验了一系列充满科技感和创 造力的文旅新场景。"这个地方在夜晚散发着迷人的气息，灯光也很美，大家都很享受这里的舒适氛 围。"希腊姑娘埃里尼如是说。 《明末：渊虚之羽》是灵泽科技历时6年独立研发的一款基于巴蜀文化背景的3A单机游戏，将于今年7 月24日全球全平台上线。而类似去年国产游戏《黑神话：悟空》带来的"游戏+文旅"联动的盛况，也有 望再度上演。 如今，数字文创使文旅产业从资源依赖型转向创新驱动型，成为成都高新区推动文旅融合发展的核心引 擎。据了解，作为中国（成都）网络视听产业基地、国家文化和科技融合示范基地，成都高新区数字文 创产业规模超千亿元，引进培育相关企业6000余家，拥有162家规上企业，已形成了包括《哪吒》《王 者荣耀》《遮天》《轩辕剑》等在内的数字文创"IP天团"。 今年以来，随着我国240小时过境免签政策的落实，越来越多外国游客远道而来，实地感受中国式现代 化的万千气象。 ...

Group 1 - Bilibili collaborates with 505Games to jointly publish the domestic game "Mingmo: Yuanshu Zhi Yu" in China, enhancing its influence in the single-player game sector and attracting more game developers for future collaborations [1] - Lingxi Interactive Entertainment announces the full platform open beta for "Age of Discovery: Legend" on July 17, expanding its product line and market share in the historical culture game sector [2] - The official DNF mobile game simulator will launch on July 23, aiming to increase market share and profitability by attracting more users accustomed to playing games on computers [3]

Core Insights - The summer game release schedule for 2025 is less competitive compared to previous years, with fewer standout titles expected to dominate the market [1] - A significant trend in the gaming industry for 2024 is a reduction in R&D spending, with approximately 67.6% of listed game companies cutting their development budgets by an average of 20.79% year-on-year [1] - Despite the reduced competition, there are still several promising titles in the 2025 summer lineup that have the potential to become hits [1] Industry Trends - The gaming industry is experiencing a "development contraction" trend, leading to reduced R&D expenditures among companies [1] - The impact of this contraction on the market is expected to have a delayed effect, suggesting that the current lineup may still yield successful titles despite the overall trend [1] Upcoming Titles - Notable titles for the 2025 summer release include: - "解限机" by 西山居, which has already shown strong performance with over 130,000 concurrent players on its launch day [5] - "远光84" by 莉莉丝, which aims to innovate within the shooting genre with new gameplay mechanics [10] - "碳碳岛" by 腾讯游戏, a low-carbon environmental management game that emphasizes educational elements [12] - "明末:渊虚之羽" by 灵泽科技, anticipated to be a leading title in the single-player market [19] Market Dynamics - The competitive landscape is shifting, with major companies like 腾讯 and 网易 adopting more conservative strategies in their game releases for 2025 [16][24] - The industry is witnessing a potential stagnation in gameplay innovation, as companies focus on refining existing concepts rather than introducing groundbreaking new ideas [47] - There is a growing interest in exploring new game genres and mechanics, particularly in response to the evolving demands of players and the influence of AI technology [47]

Core Insights - The "Jingxi eSports Festival" in Shijingshan, Beijing, aims to promote the development of the eSports industry and transform eSports into a significant economic driver, referred to as "ticket-root economy" [1][3] Group 1: Event Overview - The festival features 37 large special exhibition booths, 50 independent game booths, 40 game exhibitors, and over 180 game titles, including new gameplay modes for the domestic 3A game "Black Myth: Wukong" [3] - The event is part of Shijingshan's initiative to build an "eSports city" and is supported by the recently released "Support Measures for the High-Quality Development of the Game and eSports Industry in Beijing" [3][4] Group 2: Strategic Partnerships - A formal agreement was signed between Shougang Park and Tencent to collaborate on various aspects of the eSports industry, including venue cooperation, IP development, and digital technology [3] - The "Nuclear Fusion Game Carnival" will also be held at Shougang Park, focusing on hosting high-level eSports events [3] Group 3: Economic Integration - The festival is integrated with the "Jingxi Consumption Festival," creating a consumption map and themed activities that combine dining, gaming experiences, and shopping [4] - The approach aims to create a closed-loop of "event traffic - commercial space - all-domain consumption," enhancing market consumption vitality [4] Group 4: Future Development - Shijingshan plans to continue stimulating the eSports industry, positioning "eSports Shijingshan" as a key attraction in Jingxi, contributing to the development of a vibrant and sustainable urban ecosystem [4]

Group 1 - The core viewpoint of the articles highlights the strong support from various Chinese provinces for the gaming industry to expand internationally, aiming to enhance the global influence of domestic games [1][5] - Zhejiang Province's measures, effective from July 10, 2025, focus on promoting Chinese culture abroad and improving international communication capabilities [1] - Shenzhen's plan emphasizes the development of digital trade and the establishment of public service platforms to support game companies in overseas expansion [1] - Guangdong's policies aim to create an industry cluster for game exports and encourage small and medium enterprises to participate in international markets [1] Group 2 - Data indicates that China's self-developed games are projected to generate overseas sales revenue of $18.557 billion in 2024, reflecting a year-on-year growth of 13.39% [1] - In May 2025, 33 Chinese game publishers ranked among the top 100 global mobile game publishers, collectively earning $2.02 billion, which accounts for 36.6% of the total revenue of the top 100 [3][4] - From January to May 2025, Chinese game publishers achieved a total global mobile game revenue of $10.25 billion, maintaining a revenue share of over 36% [4] Group 3 - The A-share gaming industry index has shown a year-to-date increase of 20.46%, ranking 6th among 124 secondary industry indices [5] - Companies like Glacier Network have seen significant stock price increases, with a year-to-date rise of over 42% [5] - The overall trend in the gaming sector is positive, with several indices reflecting upward movements due to supportive policies and industry growth [5][7]

Core Viewpoint - The summer gaming season of 2025 is expected to see a variety of new game releases, with notable titles from companies like Tencent, NetEase, and others, despite fewer high-profile launches compared to previous years [1]. Game Releases Overview - **Eagle Horn Network** is set to launch its first buyout multiplayer console game "Pao Mu Pao Mu" on June 2 [2]. - **NetEase** will release "Frostpunk: Last Home" on June 5, a mobile adaptation of the original game [9]. - **Tencent** has multiple titles lined up, including "Final Fantasy XIV: Crystal World" on June 19 and "Dragon Stone War" on June 26 [6][3]. - **Lingze Technology** is launching "Mingmo: Yuanshu Yu" on July 24, a soul-like action game [12]. - **Lilith Games** is expected to release "Far Light 84," a tactical shooting game, during the summer [14]. Notable Game Features - "Dragon Stone War" features 20 types of units and a unique battle interaction system, aiming to innovate within the SLG genre [3]. - "Final Fantasy XIV: Crystal World" introduces new gameplay features and a different monetization strategy compared to its original version [6]. - "Star Resonance," developed by Shanghai Baokela, is a two-dimensional MMORPG expected to launch in August, featuring multi-platform compatibility [7]. - "Frostpunk: Last Home" has adjusted its gameplay for mobile, offering both hardcore and casual modes [10]. Market Context - The summer gaming market is competitive, with several companies like Tencent and NetEase launching new titles, indicating a strategic push to capture player interest [1][27]. - The gaming industry is seeing a trend towards innovative gameplay mechanics and monetization strategies, as evidenced by the upcoming releases [6][10].

Industry Developments - Chengdu government has introduced new policies to encourage the development of gaming and esports companies, indicating increasing local government support for the ACG industry [2][3] - The Chengdu government announced 15 policy measures aimed at enhancing game content creation, strengthening esports competitiveness, promoting industry integration, and improving development factors to elevate the gaming and esports industry [3] Company News - Yuewen Group announced a plan to acquire a 26.67% stake in Wuhan Yihua Kaitian Cultural Communication Co., Ltd. for 325 million yuan, increasing its ownership from 5.17% to approximately 31.48% [4] - After the acquisition, Tencent, the controlling shareholder of Yuewen, will hold a total of 61.82% of Yihua Kaitian, becoming the largest shareholder [4] - Xishanju's sci-fi mech battle game "Jiexianji" is set for global public testing on July 2, 2025, and will be available on PC, Steam, and Xbox Series X|S [5] - The highly anticipated domestic single-player game "Mingmo: Yuanshu Zhi Yu" has released a new trailer and is scheduled for official release on July 24 [6] Regulatory Updates - Following a U.S. ruling against Apple, the European Commission has mandated that Apple must open third-party payment options within 30 days in the EU market, with a potential fine of 500 million euros (approximately 4.096 billion yuan) for non-compliance [7] International Developments - Riot Games has announced its entry into the physical card game market with "Runeterra," based on the League of Legends IP, set to launch this year [8] - South Korean developer Shift Up has unveiled its flagship new game "Project Spirit," themed around "Eastern Fantasy," which is a cross-platform subculture project [9] - Niantic, the developer of "Pokémon GO," has confirmed the sale of its gaming business to Scopely for $3.5 billion, which includes titles like "Pokémon GO" and "Monster Hunter Now" [10]

Group 1 - The core strategy of Giant Network's chairman Shi Yuzhu for the long-term operation of the "Journey" series is to respect players [1] - Shi emphasized the importance of listening to player feedback and focusing on game quality and new features [1] - This long-term approach may lead the market to reassess the future performance of the "Journey" series and the strategic stability of the company [1] Group 2 - The domestic ARPG "Mingmo: Yuanshu Zhi Yu" developed by Lingze Technology was showcased at the 2025 Summer Game Festival, along with a new trailer [2] - The game is set to launch on July 24 across multiple platforms including Xbox Series X/S, PS5, and PC [2] - The unique ARPG setting and story background may attract market attention regarding its commercial prospects and the competitive landscape in the domestic ARPG segment [2] Group 3 - The classic game "Gold Miner: Classic Edition" was released on the Steam platform on June 8 [3] - The game aims to bring the beloved 2003 internet classic to modern players while introducing new content and enhanced features [3] - The launch of "Gold Miner: Classic Edition" on Steam may prompt the market to evaluate the value and monetization potential of classic game IPs through secondary development [3]