Core Viewpoint - Bilibili (BILI.US) shows strong growth potential driven by a thriving content and user ecosystem, particularly among the younger generation in China [1] User Engagement - As of February 2025, 70% of China's Generation Z (born between 1985-2009) are users of Bilibili, indicating significant market penetration [1] - The number of premium members exceeded 23.5 million as of Q1 2025, representing a year-on-year increase of 7.3% and accounting for 6.4% of Monthly Active Users (MAU) [1] - Over 80% of premium members are on annual subscription or auto-renewal plans, showcasing high user retention [1] Revenue Streams - Bilibili's gaming, value-added services, advertising, and IP derivatives are all experiencing accelerated commercialization [1] - The gaming segment demonstrates long-term viability, with revenue growth sustained through three main contributions, and new game launches expected to drive additional revenue in the second half of the year [1]

Core Viewpoint - The article promotes various credit card offerings from China Merchants Bank, highlighting attractive benefits and rewards for new customers. Group 1: Credit Card Offerings - The article features multiple credit card options, including standard gold cards, co-branded cards, and themed cards, each with unique rewards for new customers [4][10][13][16]. - New customers can choose from a variety of welcome gifts upon meeting certain criteria, such as bags, kitchenware, and cash back options [5][8][11][14][18]. Group 2: Special Promotions - Specific promotional offers include discounts on train tickets and ride-hailing services, as well as exclusive merchandise like backpacks and coffee cups [8][13][14]. - The article emphasizes limited-time offers for new applicants, encouraging quick action to take advantage of the benefits [21]. Group 3: Existing Customer Benefits - Existing cardholders are encouraged to apply for additional cards, with shared credit limits but without access to new customer rewards [22].

Group 1 - BW 2025 attracted 167 global exhibitors and over 300,000 cosplayers, with a total attendance of 400,000, marking a 15% increase from 2024 [1] - The event showcased international participation, with fans from countries like Russia, Brazil, Saudi Arabia, and Egypt, in addition to Japan and South Korea [1] - The event trended on Japanese Twitter, ranking 6th, highlighting its global appeal and scale [1] Group 2 - Non-ACGN exhibitors such as the Macao Tourism Board and Huawei participated, breaking the dimensional barrier and fostering offline interactions between "three-dimensional" brands and "two-dimensional" audiences [2] - The event significantly boosted local industries, with a 31% sales increase at 百联ZX and a 50% rise in national flight bookings to Shanghai during the event [3] - BW 2025 demonstrated the growing influence of Chinese Generation Z in content creation and cultural output, showcasing their creativity and inclusivity to the world [3]

Core Insights - The Bilibili World 2025 (BW 2025) event showcased significant growth in attendance and international participation, with 400,000 attendees, a 60% increase from the previous year [1][3] - The event featured 167 global exhibitors and attracted a diverse audience from over 20 countries, highlighting the international appeal of ACGN culture [1][2] Group 1: Event Overview - BW 2025 took place from July 11 to July 13 at the National Exhibition and Convention Center in Shanghai, covering an exhibition area of 240,000 square meters, making it the largest ACGN event in Asia [1] - The event saw a record high of 13% passport ticket purchasers, indicating a growing international audience [1][2] Group 2: International Participation - Attendees included fans from countries such as Russia, Brazil, Saudi Arabia, and Egypt, showcasing the global reach of ACGN culture [2] - The event trended on Japanese Twitter, reaching the 6th position, further emphasizing its international significance [2] Group 3: Economic Impact - The influx of 400,000 young attendees significantly boosted local consumption in Shanghai, with hotel bookings near the venue increasing nearly fivefold compared to the previous year [3] - Bilibili's collaboration with over 1,000 local businesses provided attendees with various discounts and benefits, enhancing the overall experience [3]