Group 1 - The Bilibili World 2025 (BW2025) event in Shanghai attracted 400,000 attendees, marking a 15% increase from the previous year, with 167 global exhibitors and 800 vehicles on display [1][2] - The event showcased the internationalization of both exhibitors and attendees, with participants from over 20 countries and regions, highlighting the global appeal of ACGN culture [1][2] - Notable figures from the gaming and manga industries, such as Hideo Kojima and Guo Weiwei, participated in promotional and signing events, enhancing the event's prestige [1] Group 2 - The influx of 400,000 young attendees significantly boosted related industries in Shanghai, including transportation, accommodation, and dining, with hotel bookings near the National Exhibition Center increasing nearly fivefold compared to last year [2] - The BW2025 event led to a 31% year-on-year sales increase at the 百联ZX shopping center, which implemented special services to cater to the influx of attendees [2] - The event's impact on Shanghai's consumer market was substantial, with a 35% rise in cultural tourism orders during the event period [2] Group 3 - The growth in attendance from 210,000 in 2023 to 400,000 in 2025 reflects an increase in IP launches, global influence, content innovation, and cultural output capabilities [3] - Bilibili is leveraging this immersive offline event to showcase the content creation abilities and cultural inclusivity of China's Generation Z, aiming to tell the "cultural story of China's Generation Z" to the world [3]

Core Insights - The Bilibili World 2025 (BW 2025) event showcased significant growth in attendance and international participation, with 400,000 attendees, a 60% increase from the previous year [1][3] - The event featured 167 global exhibitors and attracted a diverse audience from over 20 countries, highlighting the international appeal of ACGN culture [1][2] Group 1: Event Overview - BW 2025 took place from July 11 to July 13 at the National Exhibition and Convention Center in Shanghai, covering an exhibition area of 240,000 square meters, making it the largest ACGN event in Asia [1] - The event saw a record high of 13% passport ticket purchasers, indicating a growing international audience [1][2] Group 2: International Participation - Attendees included fans from countries such as Russia, Brazil, Saudi Arabia, and Egypt, showcasing the global reach of ACGN culture [2] - The event trended on Japanese Twitter, reaching the 6th position, further emphasizing its international significance [2] Group 3: Economic Impact - The influx of 400,000 young attendees significantly boosted local consumption in Shanghai, with hotel bookings near the venue increasing nearly fivefold compared to the previous year [3] - Bilibili's collaboration with over 1,000 local businesses provided attendees with various discounts and benefits, enhancing the overall experience [3]