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美团国际化业务Keeta正式上线卡塔尔,7月底已拓展至沙特20城市
Ge Long Hui· 2025-08-20 01:31
Core Insights - Meituan's international expansion continues with the launch of its international food delivery brand Keeta in Doha, Qatar, on August 19 [1] - Qatar is chosen as the second market in the Middle East following Saudi Arabia, highlighting its potential for growth in the food delivery sector due to its high GDP per capita [1] - Keeta aims to enhance the food delivery experience for users in Qatar and support local restaurant partners and riders, contributing to the growth of the local digital economy [1] Market Performance - In Qatar, Keeta has already partnered with several well-known brands for food delivery, including McDonald's, Happy Bee, and Starbucks [5] - Since its entry into Saudi Arabia in September 2024, Keeta has demonstrated its product strength and technological advantages, gaining popularity among local users and increasing online orders for local restaurants [5] - Keeta has become one of the top three players in the Saudi market and has expanded its service coverage from 9 to 20 cities, achieving near-complete coverage in Saudi Arabia [5] Strategic Outlook - Internationalization is a long-term development strategy for Meituan, with plans for Keeta to further expand into more markets in the Middle East and to officially enter Brazil within a few months [5]