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麦当劳接入美团无人机外卖配送 市内10所公园可体验“分钟级触达”
Shen Zhen Shang Bao· 2025-08-12 17:14
美团无人机商业管理负责人刘硕表示,以今年"五一"小长假为例,美团无人机多条公园景区航线的订单 量增长迅猛,同比增幅达74%。订单增长带动多数航线入驻商家外卖订单量增长显著,更有商家五成以 上外卖订单是市民游客指定要无人机送到公园内部。 "我们通过调研还发现,无人机配送能够帮助商家培育新客群。比如在公园景区场景,无人机配送尤其 受到宝爸宝妈的喜爱,现场六成订单是亲子消费,接入无人机配送让这些商家接到了更多家庭消费需 求。"刘硕还表示,"未来,我们也希望能与更多新品牌、新场景合作。" 【深圳商报讯】(记者陈姝)近日,麦当劳在深圳湾公园、笔架山体育公园和中心公园等10所深圳公园 上线美团无人机配送服务。此举直击城市休闲场景中外卖配送时效慢、极端天气运力短缺、取餐路径不 便等用户痛点,打造麦当劳外卖"分钟级触达"的全新消费体验。 据介绍,此次麦当劳接入的无人机配送航线降落点,均设在公园内部核心区域。以笔架山体育公园航线 为例。航线在去年9月开通,所在公园是深圳市属首个体育专类公园,设有大量运动休闲及便民服务设 施,是深圳最新打造的全年龄段运动空间。航线开通后,周末时段的单日配送单量多会超过200单,高 峰期平均每2分 ...
打工人在高铁上,狂炫「全国流水席」
36氪· 2025-05-06 12:59
Core Viewpoint - The article discusses the evolving dining experience on high-speed trains in China, highlighting the variety and affordability of meals available, as well as the emergence of a delivery service catering to passengers' food preferences [4][10][28]. Summary by Sections Dining Experience on High-Speed Trains - Passengers are increasingly opting for affordable meal options, such as a 15 yuan boxed meal, which offers good value compared to typical lunch prices in urban areas [6][7]. - The article features various passengers who share their experiences with high-speed train meals, emphasizing the balance between cost and quality [10][11][19]. Meal Options and Preferences - Different railway bureaus provide a range of meal options, with some focusing on local flavors and others offering more generic choices [13][37]. - Passengers have developed preferences for specific meal types, with some opting for higher-priced, more elaborate meals while others prioritize cost-effectiveness [11][13][22]. Emergence of Delivery Services - A new trend has emerged where delivery services cater to high-speed train passengers, allowing them to order popular local foods directly to their seats [28][31]. - The article highlights the story of a delivery service that has adapted to the needs of travelers, showcasing the potential for growth in this niche market [29][32]. Cultural Shift in Dining Habits - The dining culture on high-speed trains reflects a broader shift in consumer behavior, where passengers are willing to spend more for quality meals that enhance their travel experience [39][41]. - The article notes that the variety of food options available has transformed train travel into a culinary adventure, with passengers actively seeking out regional specialties [37][39].
打工人在高铁上,狂炫“全国流水席”
Xin Lang Cai Jing· 2025-05-04 06:53
Core Viewpoint - The article highlights the evolving dining experience on high-speed trains in China, showcasing how passengers are increasingly enjoying diverse and affordable meal options while traveling, transforming the journey into a culinary adventure [1][26]. Group 1: Dining Experience on High-Speed Trains - Passengers can enjoy a variety of meal options, including a 15 yuan boxed meal that has become popular among travelers for its affordability and taste [4][27]. - The article mentions specific meal options available on the Beijing-Shanghai high-speed train, such as the "豆豉鸡丁蛋炒饭" (black bean chicken fried rice) and various other dishes offered by different railway bureaus [6][9]. - The dining experience is enhanced by the availability of local specialties and the convenience of pre-ordering meals through mobile applications [25][26]. Group 2: Consumer Behavior and Preferences - Many passengers prioritize cost-effectiveness when choosing meals, with some opting for cheaper options while others indulge in more expensive, gourmet meals [4][7]. - The article notes that frequent travelers have developed a set of preferences and strategies for selecting meals, often sharing their experiences on social media [9][19]. - The trend of high-speed train dining reflects a broader cultural shift where food quality and variety are becoming essential aspects of travel, with passengers seeking unique culinary experiences [24][26]. Group 3: Impact of Technology and Services - The introduction of online meal ordering through platforms like 12306 has significantly changed how passengers access food on trains, with over 80 stations now supporting this service [25]. - The rise of delivery services catering to high-speed train passengers has created a new market, allowing travelers to enjoy their favorite local foods during their journey [20][21]. - The article emphasizes the importance of maintaining food quality and variety, as railway kitchens continuously innovate their menus based on passenger feedback and demand [19][26].