投资建议：市场分歧阶段更应该关注公司IP 平台化运营能力，公司丰富的IP矩阵和多元化产品矩阵有 望持续满足潮玩市场需求，看好公司IP 全产业链运营能力。考虑到产能释放节奏，我们上调公司盈利 预测，预计25-27 年归母净利润为122.35/174.75/217.34 亿元（前值为123.2/169.3/210.9 亿元），对应 PE 为21/15/12X。参考可比公司估值，给予公司2026 年22X PE，对应目标价319.85 港元，维持"强推"评 级。 评论： 非LABUBU IP 承接需求，北美仍为星辰大海。面对全球爆火后的阶段性运营挑战与供应链结构性压 力，公司加速推进国际产能落地，墨西哥基地快速响应托底。IP 层面，据智通财经，SKULLPANDA 与 热门美剧《星期三》推出联名挂件，市场反馈积极；叛桃于美国市场收获极高关注，Tik-Tok 官方视频 播放超百万，成为北美青年文化符号之一。我们预计未来非LABUBU IP 有望快速起量承接需求。 平台化运营能力已验证，IP 生命周期可持续延展。在LABUBU 显著抬升品牌曝光与用户粘性后，泡泡 玛特不断孵化和培育多元IP 矩阵，SKULLPANDA、 ...

Investment Rating - The report maintains a "Strong Buy" rating for Pop Mart (09992.HK) with a target price of HKD 319.85 [2][7]. Core Insights - The company has conducted two share buybacks, demonstrating confidence in its long-term growth logic. The buybacks occurred on January 19 and 21, 2026, costing HKD 251 million and HKD 96 million, respectively, with average prices of HKD 179.60 and HKD 192.98 per share [2]. - The financial projections indicate significant revenue growth, with total revenue expected to reach HKD 13,038 million in 2024, growing to HKD 64,823 million by 2027, reflecting a compound annual growth rate (CAGR) of 106.9% in 2024 and 23.4% in 2027 [2][8]. - Net profit attributable to shareholders is projected to increase from HKD 3,125 million in 2024 to HKD 21,734 million in 2027, with a remarkable growth rate of 188.8% in 2024 and 24.4% in 2027 [2][8]. - The report highlights the company's strong IP platform and diversified product matrix, which are expected to continue meeting the demand in the trendy toy market. The ability to sustain and innovate across various IPs is emphasized as a key strength [2][7]. Financial Summary - Total revenue (in million HKD) is forecasted as follows: - 2024: 13,038 - 2025: 37,195 - 2026: 52,533 - 2027: 64,823 [2][8] - Net profit (in million HKD) projections are: - 2024: 3,125 - 2025: 12,235 - 2026: 17,475 - 2027: 21,734 [2][8] - Earnings per share (in HKD) are expected to grow from 2.33 in 2024 to 16.20 in 2027 [2][8]. - The price-to-earnings (P/E) ratio is projected to decrease from 84 in 2024 to 12 in 2027, indicating improved valuation as earnings grow [2][8].