Core Insights - The company reported a significant revenue growth of 245-250% in Q3 2025, accelerating from 204% in H1 2025, driven by strong performance in both domestic and international markets [1] - The growth was supported by increased plush toy production capacity and the success of new IPs in various regions, including Europe, North America, and Asia-Pacific [2][3] - The company maintains a "Buy" rating, with expectations for continued strong performance in Q4 due to a rich lineup of new products and a diversified IP strategy [4] Revenue Growth - Domestic revenue is expected to grow by 185-190%, while international revenue is projected to increase by 365-370% in Q3 2025 [1] - Online sales are anticipated to rise by 300-305%, with an estimated online penetration rate of 45-50%, surpassing historical peaks [2] - Offline revenue is expected to grow by 130-135%, with a doubling of average store efficiency compared to previous quarters [2] Regional Performance - Revenue growth in the Asia-Pacific region is projected at 170-175%, while North America and Europe are expected to see increases of 1265-1270% and 735-740%, respectively [3] - The company opened approximately 6 new stores in Asia-Pacific, 10 in North America, and 4 in Europe, maintaining a rapid expansion pace [3] Product and Market Strategy - The company is preparing for a strong Q4 with new product launches, including Halloween and Christmas-themed items, which are expected to boost sales [4] - The company is focusing on diversifying its business through collaborations with top global IPs and brands, expanding into new product categories such as desserts and accessories [4] Financial Projections - Adjusted net profit estimates for 2025-2027 have been raised by 17%, 9%, and 7% to 135 billion, 185 billion, and 237 billion respectively [4] - The target price has been increased to 410 HKD, reflecting a target PE of 27x for 2026, adjusted from 29x due to changes in market risk preferences [4]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 410.00, up from a previous target of HKD 396.00 [2][10]. Core Insights - The company reported a significant revenue growth of 245-250% year-on-year for Q3, accelerating from 204% in H1, driven by strong demand for plush toys and successful new IP launches [6][10]. - The company is expected to continue its robust growth into Q4, supported by a rich pipeline of new products and a diversified strategy for IP and regional expansion [9][10]. Financial Performance - Revenue projections for the upcoming years show substantial growth, with expected revenues of RMB 39,883 million in 2025, representing a 205.90% increase from 2024 [5]. - Adjusted net profit is forecasted to reach RMB 13,529 million in 2025, reflecting a 297.55% increase from 2024 [5]. Market Dynamics - The company is experiencing strong sales across various channels, with online sales expected to grow by 300-305% in Q3, indicating a significant increase in online penetration [7]. - The company is expanding its presence in North America and the Asia-Pacific region, with revenue growth rates of 170-175% and 1265-1270% respectively for Q3 [8]. Product and IP Strategy - The successful launch of new plush products, such as Labubu and SP plush series, has broadened the company's market appeal and driven sales growth [7]. - The company is focusing on creating a sustainable ecosystem for its IPs, with plans for collaborations with top global brands and diversification into other business areas like desserts and accessories [9].