Core Insights - The "Starry People Delicious Moments Series" by Pop Mart is set to launch tonight at 10 PM, featuring collectible figures and plush accessories, with a notable focus on plush keychains priced at 59 yuan each [1] - The secondary market has seen significant price inflation, with complete sets of plush keychains selling for approximately 600-900 yuan, more than double the official price of 354 yuan [1] - The hidden variant "Little Bear Cookie" has reached a peak resale price of 929 yuan, representing a 15-fold increase from its original price [1] Pricing and Market Demand - The plush keychains consist of 6 regular and 1 hidden variant, with resale prices averaging 856 yuan on secondary platforms, indicating strong demand [1] - The top three most sought-after plush keychains have resale premiums exceeding 3.6 times their original price, while the least popular variant still sees a premium of 3.3 times [1] - The collectible figures from the same series, originally priced at 828 yuan for a set of 12 plus one hidden variant, are being resold for 1055 yuan, reflecting a 27% markup [1]

Core Insights - The launch of the "Starry People Delicious Moments" plush series at a price of 59 yuan marks the lowest price in the brand's history for plush products, responding to consumer complaints about previous high prices [1] - The price adjustment has sparked significant consumer interest, with over 100,000 views on the product preview within an hour and 13,000 reservations for the live stream, indicating a revitalization of the sluggish blind box market [1] Pricing Strategy - The recent price cuts are seen as a direct response to consumer demands, contrasting with previous price increases where the blind box price rose from 59 yuan to 69 yuan in 2021, and the overseas Labubu series saw a nearly 30% increase to 27.99 USD [3] - The official rationale for price increases has been attributed to rising raw material costs and upgraded craftsmanship, although analysis suggests that raw material costs account for only about 20% of the pricing, indicating a market premium testing [3] Market Response - The release of the SKULLPANDA "Sleepless Theater" plush at 159 yuan saw a drastic drop in consumer interest, with queue numbers falling to fewer than 10, contrasting sharply with previous high-demand scenarios [6] - The rapid decline in sales from 93,000 to below 1,000 within 44 minutes highlights a shift towards more rational consumer behavior [6] Consumer Behavior Insights - There is a clear divide in consumer sentiment, with fans responding positively to low-priced plush items while showing resistance to high-priced gold items, indicating a threshold for emotional premium tolerance [7] - The average decision-making time for blind box purchases is only 17 seconds, while gold purchases require a 14-day comparison period, emphasizing the different consumer motivations [9] Strategic Pricing Model - The company is restructuring its pricing strategy into two parallel paths: attracting new users with low-priced items while guiding them towards higher-priced derivatives through brand loyalty [10] - The successful pre-order volume for the 59 yuan plush validates the strategy of using basic products to maintain traffic while leveraging limited editions to build brand prestige [10] - The strategy includes targeting high-net-worth users with luxury items like gold and limited sculptures while expanding the user base with entry-level products priced at 59 yuan [10]