Core Insights - The increasing consumer awareness regarding product ingredients and health benefits is driving a shift in snack preferences towards natural, fresh, and simple ingredients [1][9] - The launch of Beetroot Crisps and Sweet Pea Crisps by the company marks an expansion into instant retail channels, enhancing the diversity of healthy snack options available to consumers [1][5] Product Details - The new snacks are made from high-quality, fresh beetroot and sweet peas, utilizing a vacuum low-temperature dehydration process, avoiding traditional puffing methods, and containing no preservatives [2][3] - Each bag contains approximately 128 kcal, equivalent to a banana, and is rich in dietary fiber, with fiber content comparable to 80g of kale [3] Consumer Trends - A recent survey indicated that over 95% of more than 13,000 users on the Dingdong Maicai app identify as "ingredient-conscious," reflecting a growing demand for clean-label products [5] - Global snack consumption trends show that over 56% of consumers eat healthy snacks daily, with 32% prioritizing "natural" attributes in their purchasing decisions [7] Company Strategy - The company is committed to product innovation and category expansion in the plant-based food sector, exploring more possibilities for plant protein and plant-based snacks [7] - Recent product launches include shelf-stable snacks like Pocket Salad Sticks and Seaweed Tofu, which are available in Sam's Club nationwide, catering to the demand for high-protein and convenient snack options [7] Market Positioning - The company aims to align with the evolving consumer trend of seeking snacks that are not only enjoyable but also safe and healthy, emphasizing the natural appeal of food through simple ingredients and authentic flavors [9]