Core Insights - The increasing consumer awareness regarding product ingredients and health benefits is driving a shift in snack preferences towards natural, fresh, and simple ingredients [1][9] - The launch of Beetroot Crisps and Sweet Pea Crisps by the company marks an expansion into instant retail channels, enhancing the diversity of healthy snack options available to consumers [1][5] Product Details - The new snacks are made from high-quality, fresh beetroot and sweet peas, utilizing a vacuum low-temperature dehydration process, avoiding traditional puffing methods, and containing no preservatives [2][3] - Each bag contains approximately 128 kcal, equivalent to a banana, and is rich in dietary fiber, with fiber content comparable to 80g of kale [3] Consumer Trends - A recent survey indicated that over 95% of more than 13,000 users on the Dingdong Maicai app identify as "ingredient-conscious," reflecting a growing demand for clean-label products [5] - Global snack consumption trends show that over 56% of consumers eat healthy snacks daily, with 32% prioritizing "natural" attributes in their purchasing decisions [7] Company Strategy - The company is committed to product innovation and category expansion in the plant-based food sector, exploring more possibilities for plant protein and plant-based snacks [7] - Recent product launches include shelf-stable snacks like Pocket Salad Sticks and Seaweed Tofu, which are available in Sam's Club nationwide, catering to the demand for high-protein and convenient snack options [7] Market Positioning - The company aims to align with the evolving consumer trend of seeking snacks that are not only enjoyable but also safe and healthy, emphasizing the natural appeal of food through simple ingredients and authentic flavors [9]

近年来，"减肥"从个人的"小目标"逐渐上升成为了公共健康的"大命题"。 国家卫生健康委面向公众发布的《体重管理指导原则（2024年版）》指出，有研究预测，如果得不到有效遏制， 2030年我国成人超重肥胖率将达到70.5%，儿童超重肥胖率将达到31.8%。 随着肥胖、超重等健康问题日益凸显，国家卫健委持续推进"体重管理年"三年行动计划，普及健康生活方式。今 年的全民营养周活动也围绕"吃动平衡 健康体重 全民行动"主题展开，旨在强调能量平衡，并结合我国居民不同年 龄段的食物消费存在的问题、体重控制常见误区等，推进合理膳食行动，包括鼓励蔬菜、水果和全谷物的摄入， 倡导"增豆、加奶""读懂营养标签""科学运动"以及"用水产品代替部分畜肉类食品"等关键健康策略，推动全社会建 立科学合理的体重管理理念和可持续的饮食方式。 体重变化也遵循"能量守恒" 《2025年世界肥胖报告》显示，全球超重和肥胖率持续攀升。根据当前趋势，到2030年，高BMI将影响近30亿成 人（约占全球成年人口50%）。此外，肥胖不仅是外形上的问题，也是多种健康问题的重要诱因之一。 近年来，"控卡减脂"话题持续走热，各种断食法、抗糖饮食、抗炎食谱层出不 ...