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国内空调三巨头排名生变:2025年第26周格力被海尔反超
Xi Niu Cai Jing· 2025-07-14 14:41
Group 1 - The domestic air conditioning market has seen a shift in rankings, with Midea leading at 28.6% retail volume share, followed by Haier at 26.1%, and Gree dropping to third at 20.6%, marking Gree's first time out of the top two since 2019 [2] - Gree's decline in market share is directly linked to its strategic adjustments in offline channels, resulting in the closure of over 1,200 inefficient stores, leading to a 15% decrease in coverage in third and fourth-tier cities [2] - Gree's pricing strategy has not aligned with market demand changes, with an average price of 4,256 yuan, significantly higher than Midea's 3,658 yuan and Haier's 3,821 yuan, and only 11% of Gree's products priced below 3,000 yuan compared to Midea's 34% [2] Group 2 - The top three companies in the air conditioning market now hold a combined share of 75.3%, an increase of 4.2 percentage points from the previous year, driven by price wars and energy efficiency upgrades [3] - The online average price of air conditioners has decreased by 4.02% to 2,604 yuan, while Xiaomi has achieved both volume and price growth with a 10.27% increase in average price and a market share of 15.55% [3] - In contrast, the market share of Aux has dropped to 5.1%, with TCL and Changhong each holding less than 3% [3]