Core Viewpoint - The news highlights the significant demand and price inflation for new products from Pop Mart, particularly the MOKOKO series, which are being resold at much higher prices on second-hand platforms, indicating a strong market interest and potential for future growth [1][4][7]. Group 1: Product Pricing and Resale Market - The MOKOKO plush keychain, originally priced at 199 yuan, is being resold for prices ranging from 600 yuan to 1999 yuan on second-hand platforms [1]. - The "Star People Dream Weather Bureau Series" plush keychain blind box is priced at 79 yuan individually and 474 yuan for a box of six, but the box is being resold for around 1000 yuan [4]. - The MOKOKO plush keychain from the "Sunshine Summer Series" has a resale price between 800 yuan and 900 yuan, with an average transaction price of 818.4 yuan over three days on a second-hand trading app [7]. Group 2: Financial Performance - For the first half of the year, Pop Mart reported a revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [8]. - The gross profit margin for the first half of the year was 70.3%, an increase of 6.3 percentage points compared to the previous year [8]. - Revenue from the Chinese market was 8.28 billion yuan, up 135.2%, while revenue from the Asia-Pacific region reached 2.85 billion yuan, a growth of 257.8% [8]. Group 3: Product Series Performance - The "THE MONSTERS" series was the top revenue generator for Pop Mart in the first half of the year, contributing 4.81 billion yuan, which accounts for 34.7% of total revenue [8]. - Other series such as "MOLLY," "SKULLPANDA," and "CRYBABY" each surpassed 1 billion yuan in revenue [8]. - The plush product category generated 6.14 billion yuan in revenue, marking the first time it exceeded the figure for figurines [8]. Group 4: Future Outlook - The founder of Pop Mart, Wang Ning, expressed optimism about achieving a revenue target of 20 billion yuan for the year, with a belief that reaching 30 billion yuan is also feasible [10]. - Wang Ning emphasized the importance of maintaining a healthy balance in revenue contributions from various IPs, rather than relying heavily on a single one [10]. - The company plans to launch a Mini version of LABUBU, expanding its usage scenarios [10].