Core Viewpoint - The secondary market prices for the mini LABUBU have declined, impacting market sentiment towards Pop Mart, despite the company's efforts to increase production and combat scalping [1][2]. Group 1: Market Performance - The mini LABUBU series sold out quickly upon release, leading to a significant spike in secondary market prices, which later fell sharply within a week [1][2]. - The prices of first, second, and third generation LABUBU products in the secondary market have also decreased, with the third generation even experiencing slight depreciation [2][3]. - Following the decline in secondary market prices, Pop Mart's stock price also saw a minor correction, although it remained above levels prior to the release of the half-year performance report [2]. Group 2: Production and Supply Chain - Pop Mart is actively increasing production capacity to meet genuine market demand, with plush toy production capacity reportedly increased to over ten times that of the same period last year, reaching approximately 30 million units in August [2]. - The expansion of production capacity is expected to positively impact the availability of LABUBU and other IP products for consumers, which could benefit the company's long-term performance [3]. Group 3: Long-term Value Considerations - The decline in secondary market prices is viewed as a sign of increased production capacity and a move towards making products more accessible to consumers, which is essential for the sustainable development of the company [3]. - Investors emphasize that the long-term value of the company should not be judged solely based on the fluctuations in secondary market prices of a single IP, as controlling secondary market premiums is crucial for maintaining consumer access and reducing speculation [3].

Core Viewpoint - Pop Mart (09992) has seen a nearly 4% increase in stock price, reaching a historical high of 339.4 HKD, driven by strong sales of newly launched products and impressive financial performance in the first half of the year [1] Financial Performance - In the first half of the year, Pop Mart achieved revenue of 13.88 billion HKD, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion HKD, showing a significant year-on-year increase of 362.8% [1] - The gross profit margin reached 70.3%, an increase of 6.3 percentage points compared to the previous year, marking a historical high [1] Product Launch and Market Response - Recently, Pop Mart launched several new products online, including the "Starry Dream Meteorological Bureau" plush blind box priced at 79 HKD each and 474 HKD for a full box, and the "Light Up Series" scene figurine blind box also priced at 79 HKD each and 711 HKD for a full box [1] - The MOKOKO rubber plush blind box, priced at 199 HKD each, gained significant attention prior to its sale [1] - The new products sold out within seconds across Pop Mart's official mini-program and major e-commerce platforms, causing some platforms to experience lag and temporary crashes due to high traffic [1] Future Outlook - The Chairman and CEO of Pop Mart, Wang Ning, expressed optimism about achieving 20 billion HKD in revenue this year, suggesting that reaching 30 billion HKD could also be feasible [1] - On August 22, it was announced that Pop Mart would be included in the Hang Seng Index, with the change effective from September 8 [1]

Core Viewpoint - Pop Mart (09992) has seen a nearly 4% increase in stock price, reaching a historical high of 339.4 HKD, driven by the successful launch of new products and strong financial performance [1] Financial Performance - In the first half of the year, Pop Mart achieved revenue of 13.88 billion HKD, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion HKD, with a year-on-year increase of 362.8% [1] - The gross profit margin reached 70.3%, an increase of 6.3 percentage points year-on-year, marking a historical high [1] Product Launch and Market Response - Recently, Pop Mart launched several new products, including the "Starry Dream Meteorological Bureau" plush blind box priced at 79 HKD each and 474 HKD per box, and the "Light Up Series" scene figurine blind box also priced at 79 HKD each and 711 HKD per box [1] - The MOKOKO rubber plush blind box, priced at 199 HKD each, gained significant attention prior to its sale [1] - The new products sold out within seconds on Pop Mart's official mini-program and major e-commerce platforms, causing some platforms to experience lag and temporary crashes due to high traffic [1] Future Outlook - The Chairman and CEO of Pop Mart, Wang Ning, expressed optimism about achieving 20 billion HKD in revenue this year, suggesting that reaching 30 billion HKD is also feasible [1] - On August 22, it was announced that Pop Mart will be included in the Hang Seng Index, with the change effective from September 8 [1]

Core Viewpoint - Pop Mart (09992) has seen a significant stock price increase, reaching a historical high of 339.4 HKD, driven by strong sales of newly launched products and impressive financial performance in the first half of the year [1] Financial Performance - In the first half of the year, Pop Mart achieved a revenue of 13.88 billion HKD, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion HKD, showing a remarkable year-on-year increase of 362.8% [1] - The gross profit margin reached 70.3%, an increase of 6.3 percentage points compared to the previous year, marking a historical high [1] Product Launch and Market Response - Recently, Pop Mart launched several new products online, including the plush blind box series "Starry Dream Meteorological Bureau" priced at 79 HKD each and 474 HKD per box, and the "Light Up Series" scene figurine blind box also priced at 79 HKD each and 711 HKD per box [1] - The MOKOKO rubber plush blind box, priced at 199 HKD each, gained significant popularity even before its official sale [1] - The new products sold out within seconds across Pop Mart's official mini-program and major e-commerce platforms, causing some platforms to experience lag and temporary crashes due to high traffic [1] Market Index Inclusion - On August 22, the Hang Seng Index Company announced that Pop Mart will be included in the Hang Seng Index constituents, with the change effective from September 8 [1]

Core Viewpoint - The recent launch of the "Starry People Dream Meteorological Bureau Series" blind box by Pop Mart has generated significant consumer interest and sales, indicating a strong market demand for new IPs in the collectible toy sector [1][2]. Product Launch and Sales - Pop Mart has introduced multiple new products, including the "Starry People" blind box, which is part of its newly signed IP for 2024 and has already achieved a revenue of 390 million yuan in the first half of the year [2]. - The pricing for the blind boxes is set at 79 yuan each and 474 yuan for a full box, while the "MOKOKO" plush toys are priced at 199 yuan each. The products sold out almost instantly upon release, with inventory disappearing within seconds on various platforms [3]. Market Demand and Resale Prices - The shortage of available stock has led to a surge in resale prices on secondary markets, with the full box of "Starry People" selling for as much as 1,350 yuan, representing a nearly threefold increase in price. Individual pieces are averaging 150 yuan, nearly double the original price, while hidden variants have reached 478 yuan, over six times the original price [8][12]. - The excitement surrounding the "Starry People" series has drawn comparisons to the previous popular series, LABUBU 3.0, which has seen its prices drop to 780 yuan, indicating a shift in consumer interest and potential for "Starry People" to become the next big hit [15][16]. Production Capacity and Challenges - Pop Mart's supply chain president revealed that the production capacity for plush toys has increased significantly, with August's output reaching approximately 30 million units, a tenfold increase compared to previous levels. However, there are concerns about meeting the high demand, as the company is still in the process of ramping up production [18].

Core Viewpoint - The recent launch of new products by Pop Mart has led to a significant surge in demand, resulting in extraordinary price inflation in the secondary market, with some items being resold at three times their original price or more [1][11][16]. Product Launch and Market Response - On August 21, Pop Mart launched several new products, including the "Starry Dream Meteorological Bureau Series" plush blind boxes priced at 79 yuan each and 474 yuan per box, which sold out within seconds across various platforms due to overwhelming traffic [3][5]. - Consumers reported difficulties in purchasing, with many resorting to setting alarms to secure their orders, highlighting the competitive nature of acquiring these popular items [5][16]. Secondary Market Pricing - The "Starry Dream Meteorological Bureau Series" blind boxes are being resold for approximately 1350 yuan per box, representing a nearly threefold increase in price, while individual items average around 150 yuan, also showing significant markup [11][16]. - The "MOKOKO Summer Series" plush toys, originally priced at 199 yuan, are being sold for around 800 yuan in the secondary market, indicating a strong speculative interest [13][16]. Company Performance and Growth Potential - Pop Mart's adjusted net profit for the first half of 2025 reached 4.71 billion yuan, a staggering year-on-year increase of 362.8%, with the "THE MONSTERS" series generating 4.81 billion yuan in revenue, accounting for 34.7% of total revenue [20][22]. - The "Starry Dream" IP has emerged as one of the fastest-growing new IPs, generating 389 million yuan in revenue in the first half of the year, showcasing its potential as a new growth driver for the company [20][23]. International Market Expansion - Pop Mart's international business has shown remarkable growth, with revenue in the Americas increasing by 1142.3% and in Europe and other regions by 729.2% [22]. - The company aims for a revenue target of 20 billion yuan for the year, with optimistic projections suggesting it could reach 30 billion yuan easily [22]. Production Capacity and Supply Chain - The production capacity for plush toys has increased significantly, with a monthly output now ten times that of the same period last year, reaching approximately 30 million units [22]. - The supply chain management team has indicated that production levels will continue to rise, addressing concerns about stock availability for future product launches [22].

Group 1 - The core product launch includes the "Starry People Dream Meteorological Bureau Series" plush blind box priced at 79 yuan each and 474 yuan for a full box, along with the "Light Up Series" scene figurine blind box at the same individual price and 711 yuan for a full box [2] - The MOKOKO rubber plush blind box is priced at 199 yuan each, indicating a diverse product offering [2] - The "Starry People" IP has generated significant market interest, leading to rapid price increases in the secondary market, with full boxes selling for up to 1350 yuan, representing a 300% premium [3][5] Group 2 - The overwhelming demand for the "Starry People" series has resulted in stock shortages, with reports of orders exceeding expectations, similar to the previous success of the LABUBU3.0 series [7] - The company reported impressive financial results for the first half of the year, with revenue of 45.58 billion yuan, a 62% year-on-year increase, and a profit of 10.18 billion yuan, up 90.1% [8] - The CEO forecasts annual revenue to exceed 10 billion yuan, with a growth rate of at least 60%, and international revenue growth expected to be around 200% [8]

Core Insights - The MOKOKO plush toys from Pop Mart have generated significant pre-sale hype, with prices on secondary markets soaring from the original price of 199 yuan to as high as 799 yuan, indicating a fourfold increase in value [1][4] - The phenomenon of "pre-sale speculation" is driven by a supply-demand imbalance, with scalpers actively promoting their services to secure these limited-edition items for resale at inflated prices [3][7] - Despite the speculative frenzy, Pop Mart's financial performance remains strong, with a reported revenue of 13.84 billion yuan in the first half of 2025, reflecting a year-on-year growth of 204.4% [14] Market Dynamics - The upcoming release of the MOKOKO series and other products has led to a surge in demand, with some items being resold for prices significantly higher than their retail value, such as the blind box series priced at 79 yuan being sold for 200 to 1979 yuan [4][5] - Scalpers are utilizing technology and manpower to secure large quantities of these products upon release, further exacerbating the supply-demand imbalance [8] - Historical precedents, such as the Labubu 3.0 series, demonstrate that speculative prices can collapse when supply increases, as seen when prices dropped from 1500-2800 yuan to 650-800 yuan [10] Consumer Behavior - Many consumers express frustration over the difficulty of purchasing popular items at retail prices, often resorting to secondary markets where prices are inflated [16] - The unique scarcity and collectible nature of blind box toys, combined with social media influence, contribute to speculative behavior in the secondary market [16] - There is a call for rational consumption among consumers, urging them to resist the urge to participate in the speculative frenzy and to wait for prices to stabilize [16]

Core Viewpoint - The recent launch of new products by Pop Mart, including the "Star People Good Dream Meteorological Bureau" and "MOKOKO Sunbathing Summer" series, has led to significant price speculation on secondary markets, with some items being listed at four times their original price, raising concerns about potential market bubbles [1][2][5]. Pricing Dynamics - The MOKOKO plush hanging ornament originally priced at 199 yuan is being resold for over 800 yuan, while the Star People plush blind box, originally priced at 474 yuan for six, is being marked up significantly, with individual prices ranging from dozens to hundreds of yuan [2][5]. - Historical data shows that the LABUBU series experienced a price drop of 60% due to restocking, indicating that similar trends could occur with the new series if market hype diminishes or supply increases [5][6]. Market Behavior - The surge in prices is attributed to speculative behavior by resellers, often referred to as "scalpers," who drive initial prices up, creating a bubble that may eventually burst as the market corrects itself [5][6]. - The marketing strategies employed by Pop Mart, such as limited releases and hidden variants, create a sense of scarcity that fuels consumer demand and speculation [6][9]. Consumer Sentiment - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers in the market [7][9]. - Motivations for buying include the thrill of collecting, the potential for profit through resale, and the desire to showcase rare items on social media as a form of social capital [9].

Core Viewpoint - The article discusses the recent hype surrounding the new product launches by Pop Mart, particularly the "MOKOKO" and "Star People" series, highlighting the significant price inflation in the secondary market driven by speculation and the influence of scalpers [1][5][6]. Group 1: Product Launch and Market Reaction - Pop Mart plans to launch new products on the 21st, with some items already being resold at four times their original price, such as the MOKOKO plush keychain originally priced at 199 yuan being listed for 840 yuan [1][2]. - The LABUBU series previously saw prices soar over 50 times its original value, but due to restocking, the secondary market price plummeted by 60%, indicating potential volatility for the new series [1][5]. Group 2: Market Dynamics and Consumer Behavior - The price surge is attributed to economic drivers, active promotion by businesses, and social media influence from fans, which collectively create a speculative environment [2][6]. - The phenomenon of "hunger marketing" and the introduction of hidden variants by Pop Mart create a sense of scarcity, triggering consumer fear of missing out (FOMO) [6][9]. Group 3: Consumer Perspectives - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers [7][9]. - Young consumers are motivated by various factors, including the thrill of collecting, the potential for profit, and the desire to showcase rare items on social media [9].