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290亿!小米官方公布“双十一”战绩,雷军:谢谢大家支持
Sou Hu Cai Jing· 2025-11-12 03:26
Group 1 - The core achievement of Xiaomi during the "Double Eleven" shopping festival is that the total payment amount across all channels exceeded 29 billion yuan as of November 11, 23:59:59 [1] - Xiaomi's founder and CEO Lei Jun expressed gratitude for the support received from customers [1] Group 2 - This year, Xiaomi claimed to offer discounts totaling 2 billion yuan, with individual products having discounts up to 4,000 yuan [4] - Specific product examples include the REDMI K80 Supreme Edition priced from 2,399 yuan and the Xiaomi Pad 7 Ultra with a discount of 500 yuan, bringing the price to 5,199 yuan [4] - In the home appliance category, discounts on products like the Xiaomi TV S Pro 85 Mini LED 2026 model and the Mijia Refrigerator Pro reached up to 1,600 yuan, while the Mijia Three-Zone Washing Machine Pro had discounts of up to 1,000 yuan [4] Group 3 - As of November 10, 23:59:59, the sales figures for specific product categories included over 200 million yuan for both the Xiaomi sweeping robot and the Xiaomi camera [4] - Other categories such as air purifiers, power banks, speakers, routers, lighting products, and drying machines each surpassed 100 million yuan in sales [4] - The Xiaomi shaver and health scale categories each achieved cumulative sales of over 500,000 units, while the hairdryer and electric toothbrush categories exceeded 400,000 units in sales [4]
290亿!雷军发文——
Sou Hu Cai Jing· 2025-11-12 02:57
Core Insights - Xiaomi reported a total payment amount exceeding 29 billion yuan during the "Double Eleven" shopping festival, as of November 11, 23:59:59 [1] - The founder and CEO Lei Jun expressed gratitude for the support received from customers [1] Sales Performance - Xiaomi claimed to have provided discounts totaling 2 billion yuan, with individual products offering savings of up to 4,000 yuan [5] - Specific product discounts included the REDMI K80 Supreme Edition priced from 2,399 yuan and the Xiaomi Pad 7 Ultra with a 500 yuan reduction, starting at 5,199 yuan [5] Product Categories - In the home appliance sector, discounts reached 1,600 yuan for the Xiaomi TV S Pro 85 Mini LED 2026 model and 1,000 yuan for the Mijia Pro refrigerator [7] - As of November 10, 23:59:59, sales figures included over 200 million yuan for both the Xiaomi vacuum cleaner and camera categories, while air purifiers, power banks, speakers, routers, lighting products, and drying machines each surpassed 100 million yuan in sales [8] - The Xiaomi shaver and health scale categories each exceeded 500,000 units sold, while hair dryers and electric toothbrushes surpassed 400,000 units sold [8]