Group 1 - The core achievement of Xiaomi during the "Double Eleven" shopping festival is that the total payment amount across all channels exceeded 29 billion yuan as of November 11, 23:59:59 [1] - Xiaomi's founder and CEO Lei Jun expressed gratitude for the support received from customers [1] Group 2 - This year, Xiaomi claimed to offer discounts totaling 2 billion yuan, with individual products having discounts up to 4,000 yuan [4] - Specific product examples include the REDMI K80 Supreme Edition priced from 2,399 yuan and the Xiaomi Pad 7 Ultra with a discount of 500 yuan, bringing the price to 5,199 yuan [4] - In the home appliance category, discounts on products like the Xiaomi TV S Pro 85 Mini LED 2026 model and the Mijia Refrigerator Pro reached up to 1,600 yuan, while the Mijia Three-Zone Washing Machine Pro had discounts of up to 1,000 yuan [4] Group 3 - As of November 10, 23:59:59, the sales figures for specific product categories included over 200 million yuan for both the Xiaomi sweeping robot and the Xiaomi camera [4] - Other categories such as air purifiers, power banks, speakers, routers, lighting products, and drying machines each surpassed 100 million yuan in sales [4] - The Xiaomi shaver and health scale categories each achieved cumulative sales of over 500,000 units, while the hairdryer and electric toothbrush categories exceeded 400,000 units in sales [4]

11月12日凌晨， 小米官方公布"双十一"战绩， 截至11月11日23:59:59， 全渠道累计支付金额破290亿元。 小米创办人、董事长兼CEO雷军表示： "谢谢大家支持"。 这个290亿的"大项目" 据了解，今年双11，小米号称让利20亿，单品最高立省4000元，活动产品涵盖手机、数码、家电等各种品类。 以手机为例，REDMI K80至尊版降价至2399元起，小米平板7 Ultra直降500元，到手价5199元起，还能叠加国补进一步降低价格。 家电方面，小米电视S Pro 85 Mini LED 2026款和米家冰箱Pro优惠幅度高达1600元，米家三区洗衣机Pro至高优惠1000元。 目前，小米暂未公布各品类的具体销售情况。 不过，据官方截至11月10日23:59:59的数据，小米扫地机品类、小米摄像机品类全渠道累计销售额均突破2亿元，小米空气净化器品类、移动电源品类、 音箱品类、路由器品类、照明品类、晒衣机品类全渠道累计销售额均突破1亿元。 小米剃须刀品类和健康秤品类全渠道累计销量突破50万件，吹风机品类、电动牙刷全渠道累计销量突破40万件。 你贡献了吗？ 来源 @雷军 新京报 校对 珵智 编辑 苏洋 ...

Core Viewpoint - Xiaomi's resilience in the automotive market is highlighted by the successful launch of its first SUV model, YU7, which received 290,000 orders within an hour despite previous controversies and challenges [2][6][7]. Group 1: Sales Performance and Market Response - The YU7 model garnered 200,000 orders within just 3 minutes of its launch, and nearly 290,000 orders in one hour, achieving a lock-in rate exceeding 60% [2][6]. - This remarkable sales performance occurred despite a backdrop of negative publicity following a tragic accident involving the SU7 model, which had severely impacted Xiaomi's reputation [3][4][5]. Group 2: Trust and Brand Loyalty - Xiaomi's success can be attributed to a decade-long effort in building a trust "moat" with its users, who are familiar with its ecosystem of products, creating a strong emotional connection [8][9]. - The trust established through consistent product quality and user experience allowed customers to view the YU7 as a reliable investment, akin to a high-yield financial product [10]. Group 3: Leadership and Public Perception - Lei Jun's personal credibility plays a crucial role in Xiaomi's brand image, as he has effectively engaged with the public through social media, amassing a significant following [11][12]. - Despite facing backlash from previous incidents, Lei Jun's relatable persona has helped maintain user trust, as many customers see him as more than just a businessman [13]. Group 4: Crisis Management - In response to the negative publicity from the SU7 accident, Xiaomi's legal team acted swiftly to counter misinformation, while the technical team provided detailed vehicle data to address safety concerns [16]. - The company also managed subsequent controversies regarding product features by offering compensation and clarifying miscommunications, which helped mitigate backlash [20][21]. Group 5: Market Strategy and Consumer Insights - Xiaomi identified a key market opportunity by focusing on user comfort and convenience for family vehicles, rather than solely competing on technical specifications with brands like Tesla and NIO [24]. - Research indicates that younger consumers, particularly women, prioritize vehicle aesthetics, which aligns with Xiaomi's design approach for the YU7 [25][26]. Group 6: Production Challenges - Despite the initial sales success, Xiaomi faces significant production challenges, as the existing factory is already operating at full capacity, leading to potential delivery delays for YU7 orders [28][30]. - The company has initiated the construction of a second factory to alleviate capacity constraints, but it will not be operational until mid-2024, raising concerns about meeting demand [31][32][33]. Group 7: Future Outlook - The long-term success of Xiaomi in the automotive sector will depend on its ability to convert initial market enthusiasm into sustained brand loyalty, which hinges on resolving production bottlenecks and maintaining product quality [39].