Sales Performance - In August, FAW Toyota sold 70,125 new vehicles, with cumulative sales from January to August reaching 515,980 units, representing a year-on-year growth of 11% [1][2] Product Strategy - FAW Toyota emphasizes a customer-first approach by tailoring marketing strategies to regional user preferences, implementing a "one city, one strategy" and even "one vehicle, one strategy" approach [3] - The launch of the Avalon Exploration Edition in August targets the strong demand for sedans in central China, featuring a 2.0L efficient engine with a maximum power of 127 kW and a combined fuel consumption of only 6L per 100 km [3] Upcoming Events - The 2025 Chengdu Auto Show commenced at the end of August, where FAW Toyota showcased key models including the new bZ5 and the Prado Exploration Edition, highlighting the company's product layout and capabilities [5] New Product Launch - The bZ5 is a significant new product, being the first model developed by a Chinese team under Toyota's RCE system, marking the beginning of Toyota's localization strategy [7] - The bZ5 is positioned as "Toyota's Super Sensory Space Capsule," offering five core values: comprehensive aesthetics, safety, immersive intelligence, all-terrain driving assistance, and guaranteed quality [8] Customer Engagement - In September, FAW Toyota will celebrate its 22nd anniversary with a "22 Years of Gratitude" campaign, offering various rewards to both new and existing customers, covering all vehicle types and service processes [8] Future Outlook - With refined operations, competitive products, and ongoing customer engagement initiatives, FAW Toyota aims to create exceptional travel value for users, making future performance highly anticipated [10]

Group 1 - In August, FAW Toyota sold 70,125 new vehicles, representing a month-on-month increase of 3% and a cumulative sales figure of 515,980 vehicles from January to August, showing a year-on-year growth of 11% [3] - To meet the strong demand for sedans in the central region, FAW Toyota launched the Avalon Exploration Edition, featuring a 2.0L efficient power engine with a maximum power of 127 kW and a WLTC combined fuel consumption of only 6L per 100 km. The official price is 188,800 yuan, with a limited-time discount to 138,800 yuan in August [3] - At the end of August, the 2025 Chengdu Auto Show showcased several key models from FAW Toyota, including the new bZ5, Prado Exploration Edition, and RAV4 Adventure Edition. The bZ5 is particularly notable as it is the first product developed by a Chinese team under Toyota's RCE system, marking a significant step in Toyota's localization strategy [3][4] Group 2 - The bZ5 features five core values: all-round aesthetics, comprehensive safety, immersive intelligent cabin, all-terrain driving assistance, and full guarantee ODR. It is available in four versions: 550 JOY, 550 PRO, 550 PRO Intelligent Travel, and 630 PRO, with promotional offers available until the end of September [4]

Group 1 - The core event was the launch of the new Toyota Prado Exploration Edition in Jinan, Shandong, marking a new era for Prado owners to customize their vehicles [1][3] - The event featured various activities including product launches, modification exchanges, and off-road experiences, attracting media, car enthusiasts, and dealers from across Shandong [3][21] - The Prado Exploration Edition aims to meet the diverse needs of users with customizable options, including a base model and a fully customizable version, highlighting its appeal as an entry-level off-road vehicle with premium features [5][8] Group 2 - The Prado All-Round Customization Edition offers car owners the opportunity to personalize their vehicles with over a hundred optional features, enhancing the ownership experience [8][24] - The event also celebrated the establishment of the official "Let's Enrich" Prado car club in Shandong, providing a platform for owners to share experiences and engage with off-road culture [24][26] - The Prado's off-road capabilities were showcased at the professional off-road driving site, demonstrating its performance across various challenging terrains [21][18]