Core Viewpoint - Toyota, as a consistent participant for eight years, showcased its latest developments in China, localized product technology, collaborative achievements with Chinese partners, and diverse solutions for mobility freedom at the 8th China International Import Expo (CIIE) [2][3][12] Group 1: Product and Technology Innovations - Toyota emphasized its "TO YOU" concept, focusing on creating localized products and solutions tailored to individual user needs, contrasting with typical industry competition strategies [3][10] - The company introduced the bZ series of electric vehicles, including the bZ5 and the GR YARIS, highlighting their unique features and market positioning [5][6][11] - Toyota's hydrogen fuel cell technology was showcased with the 49t hydrogen fuel cell tractor, developed in collaboration with China National Heavy Duty Truck Group, aimed at enhancing green logistics [7][12] Group 2: Market Strategy and Localization - The company is committed to deepening its localization efforts in China, establishing the Lexus (Shanghai) New Energy Co., which combines global product offerings with local production [6][12] - Toyota's R&D system in China, known as RCE, aims to accelerate the development of products that meet local consumer preferences and driving habits [10][12] - The introduction of the "Multi-Pathway" approach in new energy technology reflects Toyota's strategy to provide diverse options for users [4][10] Group 3: Commitment to Sustainability and Mobility for All - Toyota's commitment to "Mobility for All" includes developing vehicles with welfare features for the elderly and disabled, such as the Elfa welfare version and RAV4 welfare trial version [9][12] - The company is actively pursuing carbon neutrality through initiatives like the Sweep energy storage system, which addresses battery recycling challenges [11][12] - Toyota's focus on intelligent manufacturing and collaboration with local partners aims to enhance the overall automotive ecosystem in China [9][12]

Group 1: Automotive Industry Trends - The auto industry is transitioning towards low-carbon and zero-carbon solutions, showcasing electric, hydrogen, and solar energy vehicles at the expo [3][4] - Major brands like Volkswagen, Toyota, and Tesla presented new electric and hydrogen fuel cell vehicles, emphasizing innovation in sustainable transportation [3][4] - Michelin aims to achieve 100% sustainable materials in tire production by 2050, with 71% of showcased tires already using sustainable materials [4] Group 2: Technological Advancements - Artificial intelligence is rapidly integrating into various industries, with companies like Toyota and Volkswagen showcasing advanced autonomous driving technologies [5][6] - Nissan introduced AI-enhanced seating and smart cabin features in its new models, highlighting the trend towards intelligent vehicle interiors [6] - Companies are presenting cutting-edge technologies such as immersive interaction experiences and advanced driving assistance systems [5][6] Group 3: Emerging Markets - The low-altitude economy is gaining traction, with multiple companies unveiling electric vertical takeoff and landing (eVTOL) aircraft, indicating a competitive market [7][8] - Notable models include Shanghai's E20 and Volant's VE25-100, showcasing advancements in urban air mobility [7][8] Group 4: Robotics and Automation - Humanoid robots are becoming increasingly sophisticated, with demonstrations of their capabilities in various tasks, reflecting advancements in robotics technology [9] - Companies like Nachi and Wolong Electric are expanding into the robotics sector, offering comprehensive solutions that integrate AI and automation [9] Group 5: Classic and Custom Vehicles - The expo featured classic cars, including iconic models like Ferrari F40 and Rolls-Royce Phantom, highlighting the blend of history and automotive culture [10][11] - The presence of unique custom vehicles emphasizes the artistic aspect of automotive design and manufacturing [10][11]

【文/观察者网 潘昱辰 编辑/高莘】据《日本经济新闻》报道，由于在中国市场销售表现持续低迷，本 田汽车将调整在中国的产品发布规划，尤其是纯电动汽车的上市战略，以提高成本竞争力。 其中，本田原定于2025年12月前上市的旗舰纯电动轿跑车型，将推迟至2026年后上市；后续车型的发售 时间也将延期。 本田 视觉中国 本田纯电动车型战略规划的调整，主要受纯电动品牌"烨"首批车型市场反馈不佳的影响。 今年3-4月，本田在华的两家合资公司东风本田和广汽本田曾陆续上市S7和P7两款"烨"品牌纯电动中型 SUV。其中S7初始售价区间高达25.99万-30.99万元；P7的初始售价区间也达到19.99万-24.99万元。 东风本田S7 视觉中国 尽管这两款车型集成了中国本土研发的电动化及智能化技术，但从市场表现看，其中国新能源汽车市场 仍然缺乏竞争力。乘联分会数据显示，尽管上市后不久迅速宣布降价，但东风本田S7自上市以来累计 销量仅1000辆出头，广汽本田P7累计销量也仅1400辆左右。 《日本经济新闻》报道称，由于S7和P7销量低迷，本田认为后续纯电动车型的价格竞争力也不及中国 自主品牌，因此必须重新调整包括性能在内的开发计 ...

Core Viewpoint - Toyota showcased its latest developments and localized product technologies at the China International Import Expo, emphasizing its commitment to the Chinese market and diverse mobility solutions [1] Group 1: Product Innovations - Toyota introduced three new products under the ONE R&D and Chief Engineer system during the expo, including the bZ5, a smart electric SUV named Platinum 3X, and the D-class sedan Platinum 7 featuring HarmonyOS [3] - Lexus displayed the current ES model and the new GX OVERTRAIL version, with the ES achieving cumulative sales of over 1 million units in China [5] Group 2: Hydrogen Fuel Technology - Toyota presented its hydrogen fuel cell technology, including a 49-ton hydrogen fuel cell tractor developed with China National Heavy Duty Truck Group, which has been deployed in regions like Shandong and Hubei [8] - The company plans to conduct trials for a "hydrogen exchange model" in Shandong by early 2026, aimed at reducing hydrogen costs and logistics operational expenses [10] Group 3: Energy Solutions - Toyota introduced the Sweep energy storage system to address the challenges of recycling retired batteries, which can stabilize renewable energy generation [10] - The Sweep energy cabinet, developed in collaboration with China Minmetals, was unveiled and is expected to launch in the second half of 2026 [10] Group 4: Autonomous Driving - The L4-level autonomous driving model, Platinum 4X Robotaxi, was showcased and is set to begin road testing, with plans for 1,000 units to be deployed in major Chinese cities by 2026 [11] Group 5: Accessibility Innovations - Toyota's welfare vehicles, including the luxury welfare version of the Alphard and the RAV4 welfare prototype, are designed to provide accessible transportation for individuals with mobility challenges [13] - The Welwalk rehabilitation support robot, aimed at assisting stroke patients, is expected to be available after 2026 [13]

11月5日，第八届中国国际进口博览会（以下简称"进博会"）在国家会展中心（上海）拉开帷幕，展会 以"开放共创新机遇 合作共享新未来"为主题，既映照出中国扩大高水平开放的坚定决心，也勾勒出跨 国企业与中国市场共赢的新图景。 恰逢汽车产业迎来智电化转型浪潮，丰田以"全勤生"身份如约而至，这也是其连续第八届参展进博会。 不同之处在于，丰田的参展主题早已从最初的"未来移动社会"，演进至如今的"立全球 更中国"，彰显 出持续深耕中国市场的决心。 展台现场，无论是首次展出的雷克萨斯（上海）新能源有限公司展示沙盘，还是一款款量产重磅产品， 亦或是与小马智行合作开发的量产版 L4 级无人驾驶铂智 4X Robotaxi，都证明丰田不再是简单的产品输 入，而是以研发、布局、合作的全链条本土化革新，深度融入中国发展脉络，成为跨国车企与中国政策 同频、与产业共振的典范。 事实上，从年初管理层换血中方拥有更多话语权，到雷克萨斯上海建厂；从深受市场认可的广汽丰田铂 智3X，到惊喜拉满的一汽丰田bZ5，再到丰田首款搭载鸿蒙座舱D级轿车铂智7，丰田正以"立全球 更中 国"的战略跃迁，重构其在中国这一全球最大汽车市场的竞争力。 对丰田而言， ...

Core Insights - The 8th China International Import Expo (CIIE) took place from November 5 to 10, showcasing a record scale with participation from 155 countries and regions, featuring 4,108 overseas enterprises and an exhibition area exceeding 430,000 square meters [2] Group 1: Automotive and Smart Mobility - The "Automotive and Smart Mobility Exhibition Area" focused on the theme "Mobility, Infinite Possibilities," highlighting advancements in electrification, intelligence, and low-carbon technologies across the global automotive industry [2] - Major automakers like Volkswagen showcased five electric models tailored for the Chinese market, indicating a strategic shift from planning to full delivery in the electrification sector [3] - Hyundai presented the world's first mass-produced hydrogen-powered heavy-duty truck, equipped with an L4 autonomous driving system, emphasizing zero-emission operations and innovative long-haul freight solutions [5] - Toyota highlighted its multi-pathway new energy technology solutions, including hydrogen fuel cell heavy trucks developed in collaboration with Chinese partners, showcasing a commitment to localized R&D [7] - Tesla created a "Future Neighborhood" exhibit, demonstrating a complete energy ecosystem from solar power generation to home energy storage and charging stations [9] Group 2: Intelligent Connectivity and AI - The trend of intelligent and connected vehicles was evident, with Tesla's Cybercab making its Asia-Pacific debut, featuring a fully digital control system and no traditional driving controls [10] - Tesla also showcased its humanoid robot, Optimus, which is expected to start mass production by the end of 2026, aiming for an annual production target of 1 million units by 2030 [12] - Various companies presented low-altitude flying vehicles, with Tianling Technology's eVTOL aircraft attracting attention for its vertical takeoff and landing capabilities and a maximum range of 600 kilometers [14] - BMW introduced its new generation technology, collaborating with Chinese tech firms to enhance AI capabilities and create a seamless digital experience for users [16] Group 3: Localization and Global Cooperation - The participation of 12 multinational automotive groups, with 9 being long-term exhibitors, reflects a trend of deepening localization strategies and integrating R&D, production, and innovation into the Chinese market [17] - Volkswagen's local R&D achievements were highlighted, showcasing innovations in intelligent connectivity and electrification, marking a shift from product introduction to deep local innovation [19] - Qualcomm's presence at the expo demonstrated its expanding partnerships in China, showcasing advancements in connectivity, computing, and AI across multiple sectors [21] - The expo also featured a unique international automotive culture experience area, illustrating the evolution of the automotive industry from traditional fuel vehicles to new energy solutions and technological collaboration [23]

Core Insights - The global trend towards green mobility has led to a rapid rise in the electric vehicle (EV) market, achieving record sales and penetration rates, becoming a crucial pillar for industrial transformation [1] - A consensus is emerging among automakers to adopt diversified technology routes rather than relying solely on a single pathway, as highlighted by industry leaders during major automotive conferences [1][3] Group 1: Multi-Pathway Strategy - Toyota has chosen a complex yet market-aligned diversified approach, contrasting with many automakers that focus on a single technology route, validating the sustainability of its transformation strategy [3] - At the 8th China International Import Expo, Toyota showcased its commitment to localization and transformation, with all exhibited products being either launched or soon to be launched in China [3][4] - The "Multi-Pathway" strategy emphasizes Toyota's deep consideration of the Chinese EV market, showcasing a technology matrix that spans pure electric, hydrogen, and hybrid technologies [4][6] Group 2: Hydrogen and Energy Solutions - Toyota's collaboration with China National Heavy Duty Truck Group to develop a 49-ton hydrogen fuel cell tractor truck demonstrates its commitment to localized partnerships and innovation in the hydrogen sector [5] - The hydrogen fuel cell truck has a hydrogen consumption of less than 10 kg for full-load highway transport and a range exceeding 500 km, indicating its commercial viability [5] - Toyota's Sweep energy storage system addresses the challenges of retired battery recycling and stabilizes renewable energy generation, showcasing its forward-looking approach to energy management [7] Group 3: Intelligent Mobility and Local Partnerships - Toyota is accelerating its transition to intelligent mobility by deepening strategic collaborations with local tech companies, focusing on high-level autonomous driving technologies to meet the demands of the Chinese market [8] - The debut of the L4-level autonomous driving Robotaxi at the expo, developed in partnership with Pony.ai, highlights Toyota's commitment to bringing cutting-edge technology to China [8] - The planned deployment of 1,000 units of the Robotaxi in major Chinese cities by 2026 reflects Toyota's determination to integrate advanced technologies into the local market [8] Group 4: Long-term Strategy and Market Position - Toyota's evolution from "Future Mobility Society" to "Global Better China" signifies a new phase of deep localization in its strategy, further solidified by the establishment of Lexus (Shanghai) New Energy Co., Ltd. [9] - The multi-pathway technology route is a strategic choice based on deep insights into the Chinese market, recognizing the diverse energy structures and infrastructure across different regions [9] - As the EV sector enters a new phase, Toyota's diversified solutions and comprehensive industry chain layout position it uniquely in the competitive landscape, influencing its market standing in China [9]

Core Viewpoint - The once-reliable brand image of Toyota, known for its durability, is fading due to a significant recall event, with 236,630 vehicles recalled in August, accounting for nearly half of the total recalls in China for that month [1][2]. Group 1: Recall and Quality Issues - In August, Toyota's recalls were primarily due to insufficient strength in front suspension coil springs and issues with the vehicle's instrument panel [1][2]. - Consumers express doubts about Toyota's quality, questioning the reliability of its vehicles amid the recall crisis [2]. Group 2: Electric Vehicle Transition Challenges - Toyota's struggles in the electric vehicle (EV) market are evident, with a significant decline in sales from 1.94 million units in 2021 to an expected 1.78 million in 2024 [3][6]. - The bZ4X, Toyota's first mass-produced electric model, has seen poor sales, with only 6,045 units sold from January 2024 to August 2025 [6][8]. - Subsequent models like the bZ3 and bZ5 have also underperformed, with bZ3 sales down 55% year-on-year and bZ5 selling only 1,409 units in its first month [8][10]. Group 3: Financial Performance and Profitability - Toyota's net profit for April to June 2023 was 841.3 billion yen, a 37% decline year-on-year, prompting a downward revision of its annual profit forecast by 44% to 2.66 trillion yen [13][15]. - The company has been reliant on its traditional fuel vehicle sales, which provide stable cash flow but hinder its transition to electric vehicles [15][22]. Group 4: Market Position and Consumer Sentiment - The market share of traditional fuel vehicles in China has dropped significantly, with a decrease of over 37 percentage points compared to 2021 [22]. - Consumers are increasingly favoring electric vehicles for their advanced features and experiences, leading to a decline in Toyota's brand premium [29][30]. Group 5: Strategic Responses - In response to the challenges, Toyota has initiated the construction of a new factory in Shanghai for electric vehicles, expected to produce 100,000 units annually starting in 2027 [30][33]. - The company is also shifting decision-making authority for China-specific models to local teams and collaborating with Chinese tech firms for smart features [30][33].

Sales Performance - In August, FAW Toyota sold 70,125 new vehicles, with cumulative sales from January to August reaching 515,980 units, representing a year-on-year growth of 11% [1][2] Product Strategy - FAW Toyota emphasizes a customer-first approach by tailoring marketing strategies to regional user preferences, implementing a "one city, one strategy" and even "one vehicle, one strategy" approach [3] - The launch of the Avalon Exploration Edition in August targets the strong demand for sedans in central China, featuring a 2.0L efficient engine with a maximum power of 127 kW and a combined fuel consumption of only 6L per 100 km [3] Upcoming Events - The 2025 Chengdu Auto Show commenced at the end of August, where FAW Toyota showcased key models including the new bZ5 and the Prado Exploration Edition, highlighting the company's product layout and capabilities [5] New Product Launch - The bZ5 is a significant new product, being the first model developed by a Chinese team under Toyota's RCE system, marking the beginning of Toyota's localization strategy [7] - The bZ5 is positioned as "Toyota's Super Sensory Space Capsule," offering five core values: comprehensive aesthetics, safety, immersive intelligence, all-terrain driving assistance, and guaranteed quality [8] Customer Engagement - In September, FAW Toyota will celebrate its 22nd anniversary with a "22 Years of Gratitude" campaign, offering various rewards to both new and existing customers, covering all vehicle types and service processes [8] Future Outlook - With refined operations, competitive products, and ongoing customer engagement initiatives, FAW Toyota aims to create exceptional travel value for users, making future performance highly anticipated [10]

Core Viewpoint - Toyota's electric vehicle (EV) sales in China have shown significant growth, with a notable increase in the market share of electric and hybrid vehicles, indicating a positive trend in the company's performance in the region [2][4]. Group 1: Sales Performance - In July, Toyota's new car sales in China increased by 5.7% year-on-year, reaching 151,700 units, marking six consecutive months of surpassing the previous year's performance [2]. - Cumulative sales from January to July increased by 6.6% year-on-year, totaling 989,400 units [5]. - Sales for FAW Toyota grew by 14%, reaching 445,900 units, while GAC Toyota saw a growth of 2.1%, totaling 430,200 units [5]. Group 2: Electric Vehicle Growth - GAC Toyota's newly launched pure electric SUV "bZ3X" contributed to a 90% increase in EV sales, reaching 10,100 units [4]. - The overall growth of electric vehicles, including hybrids (HV), was 10%, totaling 81,600 units, with the proportion of electric vehicles rising by 4.1 percentage points to 53.8% [4]. - FAW Toyota launched the pure electric SUV "bZ5" in June, enhancing its focus on electric vehicle sales [4].