1月3日，南方财经记者从广东省文化和旅游厅获悉，2026年元旦假期，全省旅游市场实现"开门红"，全省接 待游客1787.5万，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及以上景区 接待游客556.1万人次，日均同比增长15.3%。 同日，携程的广东省2026年元旦旅游市场报告（以下简称"报告"）显示，广东省在线旅游市场元旦期间表现 强劲，OTA接待人次同比2024年元旦增长76.3%，旅游消费金额同比增长102.4%，消费增速显著高于人次增 速，显示出市场活力与消费潜力的双重提升。 省内市场差异化增长 报告显示，从全国竞争格局来看，广东省在人次和金额两项核心指标上均位居全国省份首位，充分彰显了 其作为全国旅游大省的市场地位和综合吸引力。 广东省内各地市旅游市场呈现差异化增长态势。从人次规模看，广州、深圳、佛山稳居前三，珠海以 110.0%的增速跃居第四位，东莞、惠州分列第五、第六位。 从消费金额看，广州、深圳依然领跑，珠海凭借196.6%的增幅升至第三位，佛山以264.0%的增速跃居第四 位。同时，粤东粤西北城市也展现出强劲的增长势头，反映出全省旅游市场区域均衡发展态 ...

Core Insights - The rise of live-streaming sales for travel products has led to issues such as vague information, false advertising, and arbitrary price increases, prompting calls for improved regulation in this emerging sector [1][2][6] Group 1: Issues in Live-Streaming Travel Sales - Many consumers face difficulties with booking and service quality, experiencing situations where purchasing is easy but scheduling is challenging, leading to complaints about service discrepancies and unexpected additional charges [2][3] - Instances of misleading promotions are common, where consumers believe they are getting a deal only to find out later that the actual services do not match the advertised offerings [3][4] - Consumers have reported being asked to pay additional fees upon order verification, which can result in total costs exceeding those available through other booking channels [4][5] Group 2: Regulatory Recommendations - Experts suggest that regulations should evolve to include a credit rating system for live-streaming platforms and a "blacklist" for those engaging in deceptive practices [6] - It is recommended that platforms establish clear management rules that ensure the operational qualifications of travel products match the claims made by streamers, preventing misrepresentation [6] - Legal experts emphasize that travel agencies should be held accountable for the actions of streamers, ensuring that any discrepancies between promised and actual services result in shared liability [6]