Core Insights - The rise of live-streaming sales for travel products has led to issues such as vague information, false advertising, and arbitrary price increases, prompting calls for improved regulation in this emerging sector [1][2][6] Group 1: Issues in Live-Streaming Travel Sales - Many consumers face difficulties with booking and service quality, experiencing situations where purchasing is easy but scheduling is challenging, leading to complaints about service discrepancies and unexpected additional charges [2][3] - Instances of misleading promotions are common, where consumers believe they are getting a deal only to find out later that the actual services do not match the advertised offerings [3][4] - Consumers have reported being asked to pay additional fees upon order verification, which can result in total costs exceeding those available through other booking channels [4][5] Group 2: Regulatory Recommendations - Experts suggest that regulations should evolve to include a credit rating system for live-streaming platforms and a "blacklist" for those engaging in deceptive practices [6] - It is recommended that platforms establish clear management rules that ensure the operational qualifications of travel products match the claims made by streamers, preventing misrepresentation [6] - Legal experts emphasize that travel agencies should be held accountable for the actions of streamers, ensuring that any discrepancies between promised and actual services result in shared liability [6]