Group 1 - The search volume for keywords such as "Qixi," "Valentine's Day," and "couples" has surged, doubling year-on-year on travel platforms like Qunar and Tujia [1] - During the Qixi festival, the highest ticket booking volume comes from young adults aged 23-40, accounting for nearly 60% of total bookings [1] - Popular tourist destinations during Qixi include Beijing Universal Resort, Shanghai Disneyland, the Forbidden City, Jiuzhaigou Valley in Sichuan, and Beihai Park in Beijing [1] Group 2 - Hotel bookings on Qunar saw a significant year-on-year increase of over 40% during Qixi, with Haikou experiencing more than a 100% increase [1] - The top ten cities for hotel booking growth include Haikou, Suzhou, Harbin, Nanchang, Shijiazhuang, Changzhou, Guiyang, Jilin, Urumqi, and Altay [1] - The most popular hotel booking districts are Changsha Wuyi Square, Beijing Olympic Park, Suzhou Guanqian Street, Guiyang Financial City, and Harbin Central Street [1] Group 3 - On Tujia, the booking volume for homestays during Qixi is predominantly from the post-95 and post-00 generations, making up 53% of total bookings [2] - Female users account for approximately 57% of homestay bookings on Tujia [2] - The top ten cities for homestay bookings during Qixi include Chengdu, Harbin, Guiyang, Qingdao, Beijing, Suzhou, Xi'an, Shanghai, Hangzhou, and Kunming [2]