Core Insights - The data from Qunar indicates that ticket bookings from small cities have increased at a rate higher than the average, with high-star hotel bookings rising by 40% year-on-year, outperforming residents from first-tier cities [1] - Hotel bookings during the summer travel season have expanded to cover 2,802 counties nationwide, with the hotel booking volume in Xixian, Shanxi, where the popular game "Black Myth: Wukong" is set, increasing by over 600% year-on-year, leading the nation [1] Summary by Category Ticket Bookings - The ticket booking growth for cities with "small airports" in third-tier and below cities has shown significant year-on-year increases [1] - Anshun, Guizhou, known for the Huangguoshu Waterfall and wax dyeing experiences, saw a 240% increase in ticket bookings [1] - Other popular summer destinations such as Meizhou, Guangdong, Pu'er, Yunnan, and Shiyan, Hubei, experienced year-on-year booking increases of 150%, 140%, and 130% respectively [1] Tourism Trends - The analysis from Qunar's big data research institute suggests that the operation of airports in third-tier and below cities, the expansion of high-speed rail networks, and improvements in highway infrastructure have enhanced tourism services [1] - Travelers are increasingly opting for immersive tourism experiences in small cities, moving away from the traditional "check-in" style of travel [1] - The success of small city tourism not only provides a new consumer experience for tourists but also injects new momentum into the cultural tourism industry and the economic development of small cities [1]

Group 1 - The summer travel market is experiencing significant growth, with a notable increase in bookings for flights, hotels, tickets, and car rentals compared to last year, particularly in long-distance travel, which has risen by 7 percentage points [2] - The outbound travel market is witnessing explosive growth, with visa application orders increasing by 10% year-on-year, reaching a three-year peak [2] - Family travel is a major driver of this trend, with family visa applications increasing by 16%, accounting for 22% of total visa orders [3] Group 2 - The Schengen area, particularly Italy, Norway, and Germany, is seeing a substantial rise in travel interest, with visa applications for these destinations increasing by over 80% [3] - Traditional short-haul destinations like Japan and South Korea remain popular, with Japan, South Korea, the USA, Australia, the UK, France, Canada, Vietnam, Italy, and New Zealand being the top ten visa application countries/regions [3] - Visa facilitation measures, such as New Zealand's upcoming visa exemption for travelers from Australia, are expected to further boost travel interest in the Australia-New Zealand region, with Australian visa applications increasing by 41% [3] Group 3 - University students are leading the charge in summer travel, with a 77% year-on-year increase in travel numbers, particularly during the late June to early July period [6] - The trend of "special forces" tourism is declining, with students showing a preference for unique and interesting travel experiences rather than just popular attractions [6] - Cultural and entertainment events, such as local markets and music festivals, are driving interest in cultural tourism and group travel experiences [6] Group 4 - Popular summer destinations for cooling off include cities in the northwest, northeast, and southwest regions of China, with cities like Urumqi, Kunming, and Harbin being particularly favored [7] - Emerging destinations with favorable climates and rich cultural resources are expected to become "dark horse" locations for summer travel this year [7]

Core Insights - The hotel booking volume for travelers aged 22-25 increased by 22% year-on-year in June according to data from Qunar Travel [1] - Over 70% of hotel bookings were for group travel, indicating a trend towards shared experiences among younger travelers [1] - The graduation travel market is showing trends of "long-distance" and "thematic" travel, with flight bookings for long-distance trips increasing by 35% year-on-year [1] - The top 10 popular destinations for graduation travel in June included Beijing, Shanghai, Nanjing, Guangzhou, Chengdu, Hangzhou, Chongqing, Qingdao, Changsha, and Xi'an [1]

Core Insights - China has announced a visa-free policy for ordinary passport holders from Saudi Arabia, Oman, Kuwait, and Bahrain, achieving full visa exemption coverage for Gulf Cooperation Council (GCC) countries [1] - The number of travelers from the Middle East to China during the "May Day" holiday increased by over 60% year-on-year [1] Visa Policy Changes - The new visa-free policy includes Saudi Arabia, Oman, Kuwait, and Bahrain, in addition to the previously established visa exemptions for the UAE and Qatar since 2018 [1] - Direct flights are available from Riyadh to major Chinese cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, with ticket prices ranging from 2000 to 2800 yuan [1] Travel Trends - The travel data from the Qunar platform indicates a significant increase in the number of travelers from the Middle East to China during the recent holiday period [1] - Ticket prices for direct flights from Bahrain to Shanghai and Guangzhou are approximately 3500 yuan, while flights from Kuwait to Guangzhou are around 2500 yuan [1]

Core Insights - The online travel booking platform reports a 10% year-on-year increase in domestic flight ticket bookings and approximately a 20% increase in international flight bookings [1] - During the Dragon Boat Festival holiday, domestic flight ticket bookings exceeded 2.93 million, with cities like Hangzhou, Beijing, Shanghai, and Kunming becoming more popular compared to last year [1] - As temperatures rise, cities in Northwest China such as Urumqi and Xi'an have emerged as popular travel destinations during the Dragon Boat Festival holiday [1]

Core Insights - The "May Day" holiday has seen a significant increase in inbound tourism, driven by the 144-hour visa-free policy and shopping tax refunds [1] - Popular inbound travel destinations include Beijing, Guangzhou, Shanghai, Chengdu, Shenzhen, Chongqing, Kunming, Hangzhou, Xi'an, and Haikou [1] - Cities like Chengdu, Xiamen, Nanjing, Chongqing, and Haikou have experienced a doubling in inbound travel bookings [1]