Core Insights - The global NAND flash memory market showed a strong recovery in Q2 2025, achieving a 24% quarter-on-quarter growth, following a significant decline of 25.3% in Q1 2025 due to weak enterprise SSD demand [1] - The recovery is driven by inventory replenishment in downstream sectors such as PCs, mobile devices, and data centers after a destocking period in 2024, leading to over 10% growth in NAND bit shipments [1] Market Share and Performance - Samsung holds the largest market share at 31%, followed by SK Hynix at 17%, Kioxia at 17%, and Micron at 15% in Q1 2025 [2] - Yangtze Memory Technologies Co. (YMTC) achieved a notable milestone with a global market share of 9%, supported by advancements in technology, capital investment, and favorable policies [2] Price Trends and Future Outlook - Major memory suppliers like Samsung and SK Hynix plan to raise storage product prices by up to 30% in Q4 2025, driven by structural changes in the storage market due to AI demand [4] - The price increase is influenced by the high storage capacity requirements of AI servers, which are 8-10 times that of traditional servers, and a shift in production focus towards high-margin products [4] Industry Trends - The price increase cycle is expected to continue into 2026, driven by long-term AI demand and a supply expansion cycle of 18-24 months [4] - The market is shifting towards a "high-end concentration and low-end substitution" model, with leading companies focusing on high-end markets while domestic firms like Yangtze Memory and ChangXin Memory target consumer and niche markets [4] - Performance differentiation within the industry is increasing, with IDM companies like Samsung and SK Hynix benefiting from capacity and technology advantages, while module manufacturers' performance depends on inventory costs and bargaining power [4]