Core Viewpoint - The article discusses the promotional strategies of Hongmeng Zhixing and its collaboration with Chery, highlighting significant cash subsidies and the financial implications of selling their vehicles at a loss to boost sales volume and market presence [1][4]. Group 1: Promotional Activities - Hongmeng Zhixing announced a cash subsidy of 20,000 yuan for all models of the Zhijie brand, effective from June 27, 2025, to July 31, 2025, with potential total benefits reaching up to 60,000 yuan [1]. - The Zhijie brand has previously offered various discounts, including a promotion in March 2025 that allowed customers to save up to 17,000 yuan through financing options [4]. Group 2: Financial Performance and Strategy - Despite the promotional efforts, the company is reportedly selling vehicles at a loss, with the Zhijie R7 model incurring a loss of approximately 30,000 yuan per unit sold [4]. - As of May 27, 2025, the cumulative delivery of Zhijie vehicles surpassed 100,000 units, with total orders exceeding 130,000 units, indicating a growing market presence despite the financial losses [4]. Group 3: Competitive Landscape - The article notes the competitive environment, mentioning that Xiaomi is set to launch its first SUV, the YU7, on June 26, 2025, which may impact the market dynamics for Hongmeng Zhixing [5]. - Xiaomi's SU7 model achieved over 28,000 units in deliveries in May 2025, showcasing strong demand and competitive pressure in the automotive sector [5].