点 击 蓝 字 关 注 我 们 最新厂商调研数据显示，零售量占总市场近八成的头部厂商本月零售目标环比增长约5%，同比持平微 增。综合估算，本月狭义乘用车零售总市场预计为194万辆左右，环比增长6.2%，同比增长2.0%，其中新能源 零售可达110万左右，渗透率有望再创新高至56.7%。 二、周度走势推算 8月第一周受厂商高温假以及补贴阶段性中止影响，月初市场略有回落，日均零售4.52万辆，同比-3.8%， 环比5.6%。第二周随着补贴的恢复，车市恢复，日均零售达5.91万辆，同比增长8.2%，环比增长10.1%。第三 周日均零售6.67万辆，同比增长18.0%，环比增长5.9%。第四周预计日均销量可达8.47万，受去年同期高基数 影响同比-7.1%，环比4.4%；综合估算8月终端零售总市场可达到194万辆左右。 | 单位: 万辆 | 主要厂商 | 主要厂商 | 主要厂商 | 主要厂商 | 零售市场 | | --- | --- | --- | --- | --- | --- | | | 第一周 | 第二周 | 第三周预计 | 第五周预计 | 全月预计 | | 8 月主要厂商日均零售 | 4.52 | 5.91 ...

Core Insights - The issuance of various government subsidies is effectively stimulating automobile consumption, with over 11 billion yuan in subsidy applications processed by Dongchedi in the first half of 2025, leading to nearly 150 billion yuan in new car consumption [1][3][4] Group 1: Subsidy Application and Impact - Dongchedi has processed over 960,000 subsidy applications, covering 14 provinces and providing policy query services across 31 provinces [1][3] - In the first half of 2025, Dongchedi facilitated 926,000 applications for vehicle replacement subsidies, amounting to nearly 11 billion yuan, which has driven new car consumption exceeding 146 billion yuan [4][6] - The platform has also launched a nationwide intelligent service platform for vehicle replacement, enhancing accessibility for users across 31 provinces [3][4] Group 2: Marketing and Consumer Engagement - Dongchedi has integrated various platforms to promote subsidy policies, launching campaigns and events to enhance consumer awareness and engagement [6][7] - The collaboration with influencers and promotional activities during key shopping events has significantly increased the visibility and uptake of subsidies, with peak sales reaching one car every 48 seconds during promotional events [6][7] - Approximately 40% of consumers check for subsidies on Dongchedi before purchasing a vehicle, indicating a strong consumer preference for subsidy awareness [7][10] Group 3: Strategic Goals and Responsibilities - The service of facilitating subsidy applications aligns with national policy goals and addresses consumer needs for vehicle upgrades [10] - Dongchedi aims to convert subsidy funds into effective consumption momentum, fulfilling its social responsibility in the automotive sector [10]

Core Viewpoint - The article discusses the promotional strategies of Hongmeng Zhixing and its collaboration with Chery, highlighting significant cash subsidies and the financial implications of selling their vehicles at a loss to boost sales volume and market presence [1][4]. Group 1: Promotional Activities - Hongmeng Zhixing announced a cash subsidy of 20,000 yuan for all models of the Zhijie brand, effective from June 27, 2025, to July 31, 2025, with potential total benefits reaching up to 60,000 yuan [1]. - The Zhijie brand has previously offered various discounts, including a promotion in March 2025 that allowed customers to save up to 17,000 yuan through financing options [4]. Group 2: Financial Performance and Strategy - Despite the promotional efforts, the company is reportedly selling vehicles at a loss, with the Zhijie R7 model incurring a loss of approximately 30,000 yuan per unit sold [4]. - As of May 27, 2025, the cumulative delivery of Zhijie vehicles surpassed 100,000 units, with total orders exceeding 130,000 units, indicating a growing market presence despite the financial losses [4]. Group 3: Competitive Landscape - The article notes the competitive environment, mentioning that Xiaomi is set to launch its first SUV, the YU7, on June 26, 2025, which may impact the market dynamics for Hongmeng Zhixing [5]. - Xiaomi's SU7 model achieved over 28,000 units in deliveries in May 2025, showcasing strong demand and competitive pressure in the automotive sector [5].