Core Viewpoint - The article discusses the promotional strategies of Hongmeng Zhixing and its collaboration with Chery, highlighting significant cash subsidies and the financial implications of selling their vehicles at a loss to boost sales volume and market presence [1][4]. Group 1: Promotional Activities - Hongmeng Zhixing announced a cash subsidy of 20,000 yuan for all models of the Zhijie brand, effective from June 27, 2025, to July 31, 2025, with potential total benefits reaching up to 60,000 yuan [1]. - The Zhijie brand has previously offered various discounts, including a promotion in March 2025 that allowed customers to save up to 17,000 yuan through financing options [4]. Group 2: Financial Performance and Strategy - Despite the promotional efforts, the company is reportedly selling vehicles at a loss, with the Zhijie R7 model incurring a loss of approximately 30,000 yuan per unit sold [4]. - As of May 27, 2025, the cumulative delivery of Zhijie vehicles surpassed 100,000 units, with total orders exceeding 130,000 units, indicating a growing market presence despite the financial losses [4]. Group 3: Competitive Landscape - The article notes the competitive environment, mentioning that Xiaomi is set to launch its first SUV, the YU7, on June 26, 2025, which may impact the market dynamics for Hongmeng Zhixing [5]. - Xiaomi's SU7 model achieved over 28,000 units in deliveries in May 2025, showcasing strong demand and competitive pressure in the automotive sector [5].

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was held in Shenzhen from May 31 to June 8, showcasing a shift in the automotive industry towards high-tech smart terminals, particularly in the electric vehicle (EV) sector [1] - BYD dominated Hall 1, while Huawei's HarmonyOS Intelligent Driving presented four major brands in Hall 2, including the Wenjie and Zhijie series [1] - In May, Leap Motor achieved a sales volume of 45,100 units, marking a year-on-year increase of 148%, securing its third consecutive monthly sales championship among new energy vehicle manufacturers [1] Group 2 - HarmonyOS Intelligent Driving and Li Auto ranked second and third in May sales, each surpassing 40,000 units, with HarmonyOS delivering 44,500 units across its brands [1] - The Wenjie brand, produced by Seres, was identified as the key contributor to HarmonyOS Intelligent Driving's success, with over 36,600 units delivered in May [1] - Li Auto's new vehicle deliveries reached 40,900 units in May, reflecting a year-on-year growth of 16.7%, with expectations to soon return to a monthly delivery level of 50,000 units [1] Group 3 - Xpeng Motors maintained stable performance with a delivery volume of 33,500 units, exceeding 30,000 units for seven consecutive months [2] - Xiaomi's automotive division delivered over 28,000 units in May, while NIO reported 23,200 units, showing a year-on-year increase of 13.1% [2] - Industry experts noted that the auto show highlighted a dual competitive model in the EV market, focusing on "intelligence + cost-effectiveness," with technological integration and ecosystem consolidation being crucial for future success [2]