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当烟火气遇上AI:海底捞牵手火山引擎的一次体验与效率再升级
Cai Jing Wang· 2025-11-11 07:45
Core Insights - Haidilao is leveraging AI technology to enhance customer experience and operational efficiency in its restaurants, marking a significant shift from traditional service models to a more data-driven approach [3][4][5] Digital Transformation - Haidilao has been advancing its digital transformation since 2011, implementing iPad ordering, cloud systems, and AI customer service, with a notable partnership with Volcano Engine to facilitate this transition [3][4] - The company aims to achieve full-chain intelligent upgrades from pre-meal to post-meal services, moving from human memory to AI understanding of customer preferences [4][5] AI Integration - AI is now integral to Haidilao's operations, serving as the first point of contact for customers and streamlining processes such as reservation management and billing inquiries [5][6] - The introduction of AI assistants like "Haidilao Damingbai" supports employee training and operational queries, enhancing internal efficiency [6][8] Operational Efficiency - The shift from human-controlled to data-controlled management is evident, with AI systems automating inventory management and operational logistics [5][6] - Haidilao's AI-driven approach allows for real-time data analysis, improving decision-making and customer service consistency [10][11] Industry Impact - Haidilao's model serves as a benchmark for the restaurant industry, demonstrating how to integrate AI while maintaining service quality and customer satisfaction [8][10] - The collaboration with Volcano Engine is seen as a replicable framework for other sectors, including retail and hospitality, emphasizing the importance of a cohesive AI strategy [10][11]