Core Viewpoint - The article emphasizes the shift from traditional SEO to Generative Engine Optimization (GEO) in the AI era, highlighting the importance of being recognized by AI systems like DeepSeek to enhance brand visibility and drive traffic [2][8]. Group 1: Transition to AI Optimization - The focus has shifted from optimizing for search engines to optimizing for AI-driven platforms like DeepSeek, which provides direct answers instead of links [2]. - GEO is designed to ensure that product information is understood and trusted by AI, leading to prioritized recommendations [2][8]. Group 2: Factors Influencing AI Recommendations - DeepSeek's recommendation logic is based on three main factors: completeness and authority of information, readability and structure of content, and consistency of brand messaging across platforms [4][6]. - Brands lacking a strategic content layout for AI may be poorly represented, leading to fragmented descriptions that do not highlight their strengths [7]. Group 3: Case Study of B-brand - B-brand, a mid-sized cross-border e-commerce company, struggled with visibility on DeepSeek despite previous investments in advertising and SEO [9]. - After a 7-day GEO optimization, B-brand appeared in the top three recommendations for relevant queries, resulting in a 68% increase in website traffic and a 32% sales growth within two weeks [10][15]. Group 4: Importance of Early Adoption - The article warns that if competitors appear in AI recommendations before a brand does, it could lead to a loss of market recognition and customer base [12]. - GEO is not a future trend but is currently happening, urging brands to adapt quickly to maintain relevance [13].