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解读大家居建装行业的“3x3”活法 重塑“三观”拥抱未来
3 6 Ke· 2025-07-21 02:38
Core Viewpoint - The recent launch of the "Louis" giant ship by Louis Vuitton in Shanghai and the opening of the 2025 Guangzhou Construction Expo signify a new consumption drive in Shanghai and the home furnishing industry, respectively, indicating a shift towards a new cycle and trends in the industry [1][4]. Group 1: Construction - The home furnishing and construction industry is experiencing a transformation driven by three forces: policy, platform, and technology [5]. - The GDP growth rate has stabilized above 5%, and retail sales of home furnishing products have increased by 22.9% in the first half of the year [5]. - Various local governments are implementing "old-for-new" policies to stimulate consumption, with significant subsidies planned for 2025 [6]. Group 2: Health - The home furnishing industry is facing challenges such as declining performance and management turnover, indicating a need for adaptation to the new industrial cycle [7]. - Companies are advised to focus on core product categories to enhance brand advantages and reduce market confusion [8][9]. - The Guangzhou Construction Expo promotes an ecosystem approach, integrating various product categories to redefine market boundaries [9][10]. Group 3: Quality - The emphasis on high-quality products is crucial for meeting consumer demands in the evolving market [12]. - Key indicators for assessing product quality include functionality, design, and service, which reflect the overall capability of manufacturers [12]. - The expo showcases advancements in smart home services and design, highlighting the industry's shift towards intelligent manufacturing [12]. Group 4: Suggestions - The Guangzhou Construction Expo emphasizes the importance of evolution, ecological thinking, and content creation in adapting to market changes [13][15]. - The event aims to foster collaboration and communication among industry players, creating a comprehensive ecosystem for growth [15][16]. - The concept of "good content" is highlighted as essential for brand strength and market presence, facilitating ongoing engagement with consumers [16]. Group 5: Industry Outlook - The home furnishing industry is likened to the "Louis" ship, representing high standards and aspirations for quality and global reach [17]. - The Guangzhou Construction Expo is positioned as a pivotal platform for the industry, aiming to lead the home furnishing sector towards international markets [17].