Group 1 - The Japanese toy market is experiencing diverse growth, with companies achieving record performance in various segments such as Kidults, digital technology, card games, and capsule toys [1][2][3] - Bandai Namco Group reported a sales revenue of 1,241.513 billion yen for the fiscal year ending March 2025, marking an 18.2% increase year-on-year, with operating profit rising by 98.7% to 180.229 billion yen [4][5] - Bandai's toy segment alone generated sales of 596.933 billion yen, a 17.1% increase, with high-profit toys like card games driving profit growth [5][6] Group 2 - Sega's sales for the fiscal year were 428.948 billion yen, a decrease of 8.5%, but the toy segment showed growth with a revenue of 76.6 billion yen, up 6.7% [31][32] - Happinet achieved a sales revenue of 364.418 billion yen, a 4% increase, with its toy business growing by 13% to 169.465 billion yen [45][47] - Furyu reported a sales revenue of 44.35 billion yen, a 3.6% increase, with game machine prizes being the main revenue source [53][55] Group 3 - Bandai's top IPs include Dragon Ball, Mobile Suit Gundam, and One Piece, with One Piece toy sales reaching 94.2 billion yen, a 56.22% increase [6][7][8] - The adult consumer segment is expanding, particularly in Bandai's high-end toy lines targeting Kidults, contributing significantly to revenue growth [19][20] - The toy industry is seeing a trend towards high-quality, high-price digital toys, with companies like Sega focusing on smart digital toys and expanding their product lines [36][44]