Core Insights - The 138th China Import and Export Fair (Canton Fair) is witnessing a record high in the number of exhibitors and booths, with approximately 3,600 enterprises participating for the first time [1] - Chinese home appliance companies are shifting their focus from merely exporting products to promoting brands and ecosystems on a global scale [1] Group 1: Competitive Strategies - Home appliance companies are moving away from low-price order-seeking strategies, instead emphasizing technology, branding, and scenario-based applications [2] - Major brands are showcasing integrated smart home solutions that combine AI technology, demonstrating a future lifestyle through immersive home environment simulations [2] - Gree Electric Appliances showcased 130 products at the fair, highlighting a full industry chain from core components to complete solutions [2] Group 2: Market Customization - Companies are implementing targeted strategies based on specific demands in different overseas markets, such as energy-efficient products for Europe and high-efficiency cooling systems for the Middle East [3] - This "one country, one policy" approach reflects the precision and depth of Chinese home appliance companies in global markets [3] Group 3: Sustainability Focus - Nearly all participating home appliance companies are prioritizing "green," "environmental," and "sustainable" themes in their promotions, aligning with global carbon neutrality goals and gaining access to high-end markets [4] Group 4: Market Expansion - The Canton Fair serves as a catalyst for global expansion, with companies reinforcing their presence in traditional markets while also targeting emerging markets in the Middle East, Africa, and Latin America [5] - Companies are establishing local R&D centers, production bases, and after-sales service systems to enhance their responsiveness to regional market demands [5][6] Group 5: Supply Chain Resilience - Home appliance companies are showcasing their supply chain resilience and flexibility at the fair, attracting global buyers to build stable and efficient supply-demand relationships [6] - The upcoming World Cup is expected to boost demand for televisions in South America and Europe, with optimistic export forecasts for the upcoming quarters [6]