随着家用空调行业竞争的不断加剧，大型家用空调企业间并购整合与资本运作日趋频繁，国内优秀的家用空调企业愈来愈重视对行业市场的研究，特别是对 企业发展环境和客户需求趋势变化的深入研究。正因为如此，一大批国内优秀的家用空调品牌迅速崛起，逐渐成为家用空调行业中的翘楚！ 本报告利用资讯长期对家用空调行业市场跟踪搜集的一手市场数据，全面而准确的为您从行业的整体高度来架构分析体系。报告主要分析了家用空调行业产 业链以及外部影响因素；中国家用空调行业的发展现状与前景预测；家用空调行业市场竞争格局、竞争趋势；家用空调行业主要产品市场需求状况；家用空 调市场的领先企业经营情况；家用空调行业未来的发展趋势与前景；同时，佐之以全行业近几年来全面详实的一手连续性市场数据，让您全面、准确地把握 整个家用空调行业的市场走向和发展趋势，从而在竞争中赢得先机！ 报告目录 共研网发布的《2025-2031年中国家用空调市场全景调查与市场全景评估报告》报告中的资料和数据来源于对行业公开信息的分析、对业内资深人士和相关 企业高管的深度访谈，以及共研分析师综合以上内容作出的专业性判断和评价。分析内容中运用共研自主建立的产业分析模型，并结合市场分析、行 ...

Core Insights - The article discusses the rising debate around "consumption downgrade," suggesting that it may actually reflect a shift in consumer behavior towards valuing quality and practicality over brand prestige [2][3][5] - The perspective of Yu Donglai, founder of the supermarket chain "Pang Donglai," challenges the notion of consumption downgrade, arguing that consumers are becoming more discerning and are voting with their wallets against inferior products [3][4][5] Group 1: Consumer Behavior Changes - Consumers are increasingly prioritizing value for money, leading to a preference for lower-priced yet quality products, as evidenced by the success of platforms like Pinduoduo [15][16] - The shift in consumer behavior is characterized by a transition from passive acceptance of brands to active selection based on actual needs and value [5][6] - The concept of "consumption cognitive upgrade" indicates that consumers are now more focused on the practical benefits of products rather than being swayed by marketing or brand prestige [5][6][10] Group 2: Market Dynamics - Data shows that from 2020 to 2024, the average per capita consumption expenditure in China increased from 21,210 yuan to 28,227 yuan, reflecting a compound annual growth rate of 6.8%, outpacing the CPI growth [7][9] - The structure of consumption is evolving, with a notable decline in survival-type expenditures and a rise in service and experiential consumption, indicating a shift towards quality and experience [11][13] - The rise of platforms like Pinduoduo illustrates a successful model that combines low prices with quality assurance, challenging the traditional view that low prices equate to low quality [15][16] Group 3: Implications for Businesses - Companies must adapt to the changing consumer landscape by either offering exceptional value through low prices or providing superior experiences through enhanced service and quality [18][29] - Large brands are facing pressure to move away from reliance on brand prestige and instead focus on delivering tangible value and quality to consumers [28] - Small and medium enterprises can leverage localized operations and exceptional service to build customer loyalty and differentiate themselves from larger competitors [29][30] Group 4: International Perspectives - The article draws parallels between the current Chinese consumption trends and Japan's fourth consumption era, where consumers shift from materialism to valuing simplicity and quality [19][20] - This transition in consumer behavior suggests a broader global trend towards more rational and meaningful consumption choices, moving away from mere brand loyalty [21][22] Group 5: Future Outlook - The future of consumption is likely to be defined by a balance between quality and price, with consumers increasingly seeking products that offer real value [30][31] - Companies that can effectively communicate and deliver on the value proposition will be better positioned to thrive in this evolving market landscape [31]

关注重要指标。空调产品上一般标注有"额定制冷量"、"全年能源消耗效率（APF）"（热泵型） 或"制冷季节能源消耗效率（SEER）"（单冷型）等参数。通常，建筑面积为10平方米的房间，可选择 额定制冷量2600瓦左右的空调；15平方米的房间，可选择额定制冷量3500瓦左右的空调；对于大于25平 方米的房间，可选择额定制冷量在5000瓦以上的空调。额定制冷量相同的情况下，APF或SEER数值越 高，代表空调的节能效果越好。当然，消费者也可优先选择能效等级2级以上的空调产品。此外，根据 GB/T 7725—2022《房间空气调节器》标准中"额定噪声等级划分（声压级）"的建议，额定制冷量在 2500瓦到4500瓦之间的空调若要达到B级，其室内机的噪声值不应高于41分贝，这样的噪声环境与图书 馆相当，不会影响睡眠。 满足个性需求。具有无风感、防直吹等个性化功能的空调，非常适合老人、儿童等敏感人群使用； 注重空气质量与居住环境健康的消费者，可以关注具有净化、新风、自清洁功能的空调；追求先进科技 体验的年轻消费群体，可选购具有远程控制、语音交互、场景联动等功能的智能空调。 最后，应注意选购加贴有中国强制性产品认证（CCC） ...

Group 1: Overall Consumption Performance - The total retail sales of consumer goods in the province reached 1,205.1 billion yuan in the first half of the year, with a year-on-year growth of 5.5%, an increase of 1.4 percentage points compared to the same period last year [2] - The province has implemented special actions to boost consumption, focusing on expanding demand, optimizing supply, and addressing shortcomings to continuously stimulate consumption vitality [2] Group 2: Trade-in Policy Impact - The trade-in policy has significantly boosted consumption, with retail sales of household appliances and audio-visual equipment increasing by 21.3%, furniture by 12.8%, computers by 151.3%, and smartphones by 99.3% [3] - A total of 8 billion yuan in trade-in subsidies and 620 million yuan in consumer vouchers were issued in the first half of the year, driving a growth of 11.2% in retail sales of related goods [3] Group 3: Online Consumption Growth - Online retail sales in the province reached 241.27 billion yuan, with a year-on-year growth of 10.2%, and physical goods online retail sales accounted for 16.7% of total retail sales [4] - Over a thousand enterprises participated in the "entering e-commerce platforms" initiative, with more than 400 new enterprises joining major platforms like JD and Alibaba [4] Group 4: Innovation in Physical Retail - The introduction of new stores, such as Sam's Club and Pop Mart, has led to the opening of 637 new stores in the province, with warehouse membership stores seeing retail sales growth of over 30% [5] - Traditional retail formats are innovating, with stores like Yonghui Supermarket adopting new models that combine fresh food and dining, resulting in a 5.9% increase in retail sales [5] Group 5: Emerging Consumption Trends - Night economy and cultural tourism integration are thriving, with the Hefei night market attracting over 50,000 visitors daily and the Huangshan "intangible cultural heritage market" boosting surrounding dining and accommodation consumption by 18% [6] - The shift in physical commerce from "selling products" to "selling experiences" reflects a broader trend in consumer behavior [6]

Group 1 - The National Development and Reform Commission has allocated 690 billion yuan for the third batch of subsidies for the old-for-new consumption policy, with plans to distribute another 690 billion yuan in October, completing the annual target of 3000 billion yuan [1] - The subsidies are specifically directed towards the home appliance sector, stimulating consumption potential and promoting both consumption and industrial upgrades [1] - The upcoming subsidies are expected to invigorate the home appliance market during the traditional peak sales season of "Golden September and Silver October" [1] Group 2 - Home appliance companies are proactively preparing for the new round of subsidies, with brands like Midea and Gree launching "pre-subsidy" campaigns to capture market share [2] - Sales of air conditioners at Suning increased by over 40% month-on-month in July, with 92% of sales being first-level energy efficiency products, indicating strong consumer demand [2] - The old-for-new policy is not only a short-term consumption stimulus but also drives companies to optimize product structures and accelerate technological iterations [2] Group 3 - The old-for-new policy has significantly boosted the consumption market, with 280 million people applying for subsidies, leading to over 1.6 trillion yuan in related sales [3] - Retail sales of home appliances and audio-visual equipment saw year-on-year growth of 30.7%, while retail sales of passenger vehicles increased by 10.8%, contributing to a 5% rise in total retail sales [3] - Two notable trends in the home appliance market include accelerated product iteration, with a 300% increase in subsidy applications for new categories like dishwashers and robotic vacuums, and a significant contribution from lower-tier markets [3] Group 4 - Ensuring the effectiveness of subsidies and preventing market irregularities are key concerns, with suggestions for dynamic price monitoring mechanisms to avoid "price hikes before subsidies" [4] - The fourth batch of subsidies is expected to further stimulate the consumption market in the third and fourth quarters, supporting the growth of home appliance retail sales and contributing to the overall economic recovery [4]

Group 1 - The article discusses the energy-saving strategies for air conditioning usage when leaving home for a short period, specifically comparing fixed-frequency and variable-frequency air conditioners [3][7]. - Fixed-frequency air conditioners consume a constant amount of energy, and it is more economical to turn them off when leaving for a few hours [3][5]. - Variable-frequency air conditioners are more efficient when left on for short periods, as they consume less energy during operation compared to the energy required to restart [3][7]. Group 2 - The lifespan of air conditioners is primarily determined by the compressor, and minimizing the frequency of on-off cycles can extend the life of fixed-frequency models [7]. - Variable-frequency air conditioners operate at lower power levels, which can help prolong their lifespan if not frequently turned off and on [7]. - Safety concerns are raised regarding leaving air conditioners running while away from home, particularly if the unit is old or improperly installed, which could lead to fire hazards [8][9].

以下文章来源于果壳 ，作者蓝巾 而且，听说短时间反复开关空调更费电！ 不关吧，家里没人还开着空调，多少是有点浪费钱了！ 果壳 . 科学和技术，是我们和这个世界对话所用的语言。 出门一小会儿，关不关空调？ 文 ｜ 蓝巾 编辑 ｜ 李小葵 来源｜ 果壳（ID： Guokr42） 封面来源 ｜ 视觉中国 你瘫在家里，舒服地吹着空调，突然得出门一会儿。掐指一算： 就出门两三个小时，这空调，关还是不关？ 关吧，那回来后家里很热哎！ 所以，到底怎样做才省钱啊？！ 先算算电费吧 以下结论建立在这些前提下： 离家时间为两三个小时左右； 房间保温效果较好； 室内外温差不太大。 空调可以分为定频空调和变频空调 。 定频空调，它的压缩机一会儿开、一会儿关，所以运行功率是一会儿低到可以忽略，一会儿稳定地高，一段时间内的耗电量是恒定的，功率曲线像城墙垛 子。 所以， 你离家开着定频空调，它运行模式不变 ； 你出门关了定频空调、回家后又打开，它运行模式还是一排城墙垛子，额外耗电不会增加太多。 一句话，为了省电费，定频空调，出门就关 。 变频空调，压缩机的功率是可以改变的，是一根曲线：刚启动时耗电多，是一根陡峭向上的曲线；运行一会儿后耗电 ...