Core Viewpoint - The article discusses the monthly OTA (Over-The-Air) monitoring report, highlighting the trends and updates in the automotive industry regarding OTA upgrades, particularly focusing on the performance of various brands and their functionalities [1][4]. Industry Overview: OTA Data Summary - In May 2025, the industry updated a total of 495 features, an increase from 394 in the previous month, indicating a recovery in the pace of OTA upgrades despite ongoing regulatory impacts on "assisted driving" features [4]. - New force brands accounted for 200 updates, up from 129, shifting focus from aggressive smart driving competition to smart cockpit functionalities, emphasizing practical applications like "scenario intelligence" and "voice features" [7]. - Domestic brands updated 289 features, with significant contributions from brands like Lantu, Lynk & Co, and Geely Galaxy, focusing on enhancing user experience through system settings and interaction logic [9]. - Joint and luxury brands only updated 6 features, with Volvo being the only luxury brand to push a minor update, indicating a slower pace in OTA frequency compared to domestic brands [11]. OTA Iteration Speed - The overall speed of OTA iterations is gradually increasing, with various brands adapting to new regulations and enhancing their systems to integrate more intelligent features into daily user scenarios [13]. Upcoming OTA Updates - Several brands have scheduled significant OTA updates for the upcoming quarters, including Huawei ADS 4.0 for multiple models from AITO and Li Auto, and various enhancements for BYD and other brands focusing on intelligent driving capabilities [20]. User Feedback: NIO - User feedback indicates a positive reception towards the optimization of urban NOA (Navigation on Autopilot) capabilities, with enhancements in decision-making and obstacle navigation [22][32]. - Users expressed satisfaction with the new features, such as the congestion speed reduction function and improved low-speed obstacle avoidance capabilities, which enhance the overall driving experience [32][42]. User Feedback: Li Auto - Feedback from Li Auto users highlighted minor improvements in the latest OTA updates, with new features like the "Li Auto Classmate Memo" and "Alipay Car Assistant" being perceived as less impactful compared to other brands' offerings [29][43]. - Users showed interest in the emotional value of the voice assistant but felt that many new features were not essential for their driving experience [43].