点 击 蓝 字 关 注 我 们 OTA（空中下载技术）即通过移动通信技术来进行无线系统升级。 OTA月报，是以全市场OTA升级信息为基础，通过智见OTA平台，进行解析测评、专家解说、车主反 馈、数据分析等模块，梳理出的全面行业OTA监测报告（本报告为简约版）。 OTA数据概览：行业整体 2026年1月，行业共计更新1969项功能(上月1397项)，升级功能数量较上月大幅上涨。适逢春节假 期，32个品牌集中推送OTA，聚焦提升春节出行的体验及安全保障，优化多人乘车场景的娱乐、交 互体验，家庭用车更贴心 。 OTA数据概览：新势力 本文全文共 1337 字，阅读全文约需 4 分钟 中国汽车流通协会乘用车市场信息联席分会与广州威尔森信息科技有限公司将每月联合发布"OTA监测月 报"。 2026年1月，新势力品牌共计更新839项功能(上月216项)，升级功能数量大幅提升。"蔚小理"+鸿蒙 智行"五界" 均进行了重要升级。除智驾能力提升之外，鸿蒙智行"五界"推送儿童娱乐及节日功能营 造春节氛围；蔚来调整智驾策略风格，全面升维智能驾驶的行泊、安全体验；小鹏落地主动服务座 舱，重构座舱体验；理想兑现VLA充电，闭环充电自动 ...

Core Viewpoint - Xiaomi Auto has reduced the "safety mileage threshold" for its assisted driving feature from 1,000 kilometers to 300 kilometers to lower the initial barrier for users to utilize this feature [1] Group 1: Company Announcement - The adjustment aims to help users gradually familiarize themselves with the assisted driving function and develop adequate safety awareness [1] - Xiaomi Auto emphasizes that assisted driving is not the same as autonomous driving, urging users to remain attentive to road conditions and to take control of the vehicle when necessary [1] - The latest version of the OTA (Over-The-Air) update, which includes this adjustment, has begun to be rolled out to users [1]

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weirbo Information Technology Co., highlighting the trends and updates in the automotive OTA landscape [2]. Industry Overview - In December 2025, the industry updated a total of 1,257 features, a significant increase from 954 in the previous month, with 27 brands participating in OTA updates. The focus of upgrades was on driving assistance and voice functionalities [8]. - Throughout the year, the automotive industry shifted from "wild growth" to a "compliant expansion" model under regulatory constraints, emphasizing "safer, more inclusive, and practical" advancements. The total number of upgraded features increased by 36.7% compared to 2024 [8]. New Forces - New force brands updated a total of 216 features in December 2025, up from 177 the previous month, indicating a slight increase. Brands like Li Auto and Xpeng experienced major version upgrades, enhancing their level of intelligence [7]. - The frequency of upgrades for new force brands decreased due to regulatory impacts, transitioning from "high frequency" to "low frequency with high quality," while still maintaining a high level of overall upgrade functionality [9]. Domestic Brands - Domestic brands updated 1,005 features in December 2025, a significant rise from 728 in the previous month. This year was crucial for domestic brands to catch up with the leading tier in intelligence, focusing on "more inclusive and practical" strategies [14]. - The total number of upgraded features for domestic brands increased by 73% compared to 2024, with over 20% of upgrades in intelligent driving and vehicle control modules, which are key areas for catching up [14]. Joint Venture & Luxury Brands - Joint venture and luxury brands updated 36 features in December 2025, a slight decrease from 49 in the previous month. However, the total number of upgraded features increased by 31.6% compared to 2024, with expansions into overall vehicle experience and intelligent driving modules [15]. - The upgrades in intelligent driving increased by 6.88% compared to 2024, and vehicle control features saw a 3.25% increase, indicating a shift from passive following to active participation in the intelligentization field [15]. OTA Activity Highlights - Li Auto adjusted its OTA internal testing project to a priority experience project, focusing on concentrated information release and enhancing user engagement through various promotional activities [26][32]. - The article outlines various promotional activities and user engagement strategies employed by Li Auto, including topic operations and rewards for user participation, aimed at increasing interaction with new features [33][38]. Future OTA Updates - The article provides a forecast of upcoming OTA updates for various brands, detailing expected upgrade contents and timelines, indicating a continuous evolution in the automotive OTA landscape [37][39].

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Dealers Association and Guangzhou Weirui Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In November 2025, the industry recorded a total of 936 OTA updates, showing a significant decrease compared to the previous month. The focus of these updates has shifted towards cabin domain optimizations, including enhancements in voice functionality, central control ecosystem, and map ecology [4]. New Forces - New force brands collectively updated 177 features in November 2025, marking a notable decline. Key players like Leap Motor and Tesla concentrated on refining the user experience of conventional vehicle settings and controls. NIO and Xiaomi were the main contributors to this month's updates, with NIO enhancing AI capabilities in NOMI and cabin experience, while Xiaomi made significant upgrades in driving assistance and smart cabin features [6]. Domestic Brands - Domestic brands accounted for 710 updates in November 2025, with a strong emphasis on map ecology. Brands like BYD, Haval, and Geely introduced features such as traffic light countdowns and proactive recommendations for destinations and parking information. Additionally, BYD optimized its automatic parking feature, while Geely and Xpeng introduced popular fingertip parking functionalities, enhancing the parking experience for domestic new energy vehicles [11]. Joint Venture & Luxury Brands - Joint venture and luxury brands collectively updated 49 features in November 2025, primarily focusing on experience optimization. Brands like Cadillac and Buick concentrated on enhancing vehicle settings and system configurations. Toyota launched a large-scale OTA for the Platinum 3X, which included two major feature upgrades and 26 new or optimized features, significantly improving the cabin's intelligence and parking experience [10]. NIO's OTA Operations - NIO launched the "User Navigation Team" 3.0 rules, encouraging users to participate in OTA testing through a structured task system. The tasks are categorized into basic, advanced, and direct access levels, aimed at engaging users in sharing experiences and preheating OTA updates [21]. User Engagement Activities - Following the OTA push, NIO initiated a reward activity on the owner app to encourage users to share their experiences with the Cedar S 1.3.0 upgrade. This included discussions around the unique features of the upgrade, maintaining the OTA's visibility and user engagement [29][30]. Upcoming Upgrades - Various brands have scheduled significant OTA updates for 2025 and 2026, including features like urban navigation assistance, intelligent parking, and advanced AI functionalities. For instance, BYD's models are set to receive updates that enhance their energy management and driving assistance capabilities [32][34].

Core Viewpoint - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weiruo Information Technology Co., Ltd, highlighting the trends and updates in the automotive OTA landscape in September 2025. Industry Overview: OTA Data Summary - In September 2025, the industry updated a total of 1,264 functions, a slight decrease from 1,395 in the previous month, maintaining a high level of upgrades primarily driven by brands under Hongmeng Zhixing and their partners [4] - New force brands saw a significant increase in updates, totaling 586 functions compared to 261 in the previous month, marking the highest level since monitoring began [6] - Domestic brands updated 634 functions, down from 1,071, with BYD brands accounting for 41% of the updates, focusing on enhancing UI/UX design and interaction optimization [11] - Joint venture and luxury brands updated 44 functions, a slight decrease from 63, with a focus on basic navigation and central control modules [10] New Forces - The new force brands, including Hongmeng Zhixing's models, pushed significant updates such as "Parking to Parking 2.0" and important versions from Li Auto, Xpeng, NIO, and Xiaomi, focusing on safety and interaction improvements [6] Domestic Brands - Domestic brands maintained a substantial number of OTA updates, with BYD leading the way, while other brands like Avita and Lantu also collaborated with Huawei for advanced features [11] Joint Venture & Luxury Brands - Joint venture and luxury brands focused on practical features like traffic light countdowns, with brands like Mercedes-Benz and Volkswagen participating in the updates [10] User Feedback - User feedback highlighted mixed experiences with the new features, particularly regarding the "Parking to Parking 2.0" functionality, which some users found to be slower and less efficient than previous versions [42][47] - Users expressed satisfaction with the overall improvements in driving assistance features but noted that the responsiveness of voice commands and certain functionalities could be enhanced [50][56] OTA Operational Activities - Various brands conducted OTA operational activities to engage users, including Xiaomi's campaigns to encourage feedback and interaction with new features [22][28] Future OTA Updates - Upcoming OTA updates are scheduled for various models, with features aimed at enhancing user experience and driving assistance capabilities, including advanced navigation and AI integration [34][36]

Core Insights - The article discusses the significant growth in Over-The-Air (OTA) updates in the automotive industry, particularly highlighting the contributions from BYD and its sub-brands, which accounted for 54% of the total updates in August 2025 [4][13]. Industry Overview - In August 2025, the total number of updated features reached 1,403, a substantial increase from 1,031 in the previous month, marking the highest level since monitoring began [4]. - The increase in OTA updates is primarily driven by the BYD brand, focusing on "smart driving" and "vehicle-to-vehicle connectivity" [4]. New Forces - New force brands updated a total of 261 features in August 2025, a decrease from 382 in the previous month, indicating a shift in focus from new generation smart driving architectures to a more balanced distribution across smart driving and smart cabin modules [6]. Domestic Brands - Domestic brands collectively updated 1,079 features in August 2025, up from 631 in July, with a notable emphasis on smart driving capabilities, representing the highest proportion of smart driving upgrades in 25 years [13]. Joint Venture & Luxury Brands - Joint venture and luxury brands updated 63 features in August 2025, a significant increase from 18 in July, with seven brands participating in OTA updates, the highest number in a year. However, the updates were mostly routine, focusing on basic "ecosystem applications" and "system settings" [12]. OTA Iteration Speed - The article highlights the rapid iteration speed of OTA updates across various brands, showcasing the competitive landscape in the automotive sector [15]. OTA Operational Activities - Tengshi has initiated OTA experience camps for internal testing, with a stable incentive mechanism for participants, indicating a proactive approach to enhance user engagement and feedback [20][23]. - The company has also launched a long-term discussion topic on its app to encourage user interaction regarding OTA experiences, emphasizing the brand's commitment to innovation and customer satisfaction [25]. Upcoming OTA Updates - A detailed schedule of upcoming OTA updates for various brands and models is provided, indicating a robust pipeline of enhancements aimed at improving user experience and vehicle functionality [28][29]. User Feedback - User feedback from brands like Wei and Zeekr indicates mixed experiences with new features, particularly regarding the effectiveness of smart driving capabilities and the usability of new functions like memory parking and vehicle-to-vehicle navigation [31][33][42].

Core Viewpoint - The article discusses the monthly OTA (Over-the-Air) monitoring report, highlighting the significant increase in OTA updates across various automotive brands, with a focus on advancements in driver assistance technologies and user feedback on new features [1][4]. Industry Overview: OTA Data Summary - In July 2025, the industry updated a total of 833 features, a substantial increase from 507 in the previous month, with a focus on "driving assistance" technologies [4]. - New energy vehicle brands accounted for 382 updates, up from 133 the previous month, indicating a competitive landscape in autonomous driving features [6][7]. - Domestic brands contributed 450 updates, showing a stable performance in OTA functionality over the past year, maintaining a monthly range of 250 to 400 updates [9]. - Joint venture and luxury brands saw a drastic decline, with only one update from Buick, highlighting a slowdown in their technological advancements [11]. User Feedback: New Features - Users expressed satisfaction with the new "human-machine co-driving mode," which improved the overall experience of the NGP (Navigation Guided Pilot) system by reducing the need for manual intervention [21][22]. - The addition of an ACC (Adaptive Cruise Control) switch was positively received, as it reduced instances of unexpected system downgrades during driving [25]. - Users reported that the new features enhanced the driving experience, particularly in complex traffic situations, leading to increased usage of the NGP system [23][24]. Upcoming OTA Updates - Several brands have scheduled significant OTA updates for late 2025, including advanced driving assistance features and improvements in user interface and experience [17][18]. - Notable upcoming updates include the introduction of full-scene connectivity for Huawei ADS 4.0 and various enhancements across multiple vehicle models [17]. Summary of OTA Activities - The report outlines various OTA activities across brands, indicating a trend towards continuous improvement and feature enhancement in the automotive sector [31][42].

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weierbo Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In June 2025, the industry updated a total of 463 features, a decrease from 498 in the previous month. The "assisted driving" module regained the top position in upgrade share, with urban NOA (Navigation on Autopilot) features accounting for approximately 30% of the upgrades [4]. - New force brands updated a total of 133 features in June 2025, down from 200 in the previous month. The competition in the intelligent driving sector reignited among various new force brands, while upgrades in voice assistants, navigation, and ecosystem applications were minimal [6]. - Domestic brands updated 269 features in June 2025, with 13 brands pushing OTA upgrades. The focus remained on enhancing intelligent cockpit experiences and ecosystem refinement, while the competition in assisted driving gradually warmed up [8]. - Joint venture and luxury brands updated 61 features in June 2025, a significant increase from 9 in the previous month. Notably, Nissan and Toyota launched their first OTA upgrades for locally developed new energy models [10]. OTA Iteration Speed - The report indicates a notable increase in the speed of OTA iterations across various brands, reflecting a growing emphasis on enhancing vehicle functionalities and user experiences [12]. OTA Operational Activities - Nissan held a significant OTA upgrade event for the N7 model on June 30, 2025, promoting the new features through various channels, including a live-streamed launch event [20][26]. - Post-OTA push, Nissan initiated long-term operational activities to encourage user engagement, including video contests and experience-sharing topics, focusing on automotive media platforms [27][31]. Upcoming OTA Upgrades - Several brands have scheduled OTA upgrades for various models in the upcoming months, including features like full-scene navigation and advanced driver assistance systems [30][32]. User Feedback - User feedback highlighted both satisfaction and areas for improvement regarding the new features, with specific mentions of the intelligent driving indicator and the overall experience of the upgraded functionalities [34][36][39][49].

Core Viewpoint - The article discusses the monthly OTA (Over-The-Air) monitoring report, highlighting the trends and updates in the automotive industry regarding OTA upgrades, particularly focusing on the performance of various brands and their functionalities [1][4]. Industry Overview: OTA Data Summary - In May 2025, the industry updated a total of 495 features, an increase from 394 in the previous month, indicating a recovery in the pace of OTA upgrades despite ongoing regulatory impacts on "assisted driving" features [4]. - New force brands accounted for 200 updates, up from 129, shifting focus from aggressive smart driving competition to smart cockpit functionalities, emphasizing practical applications like "scenario intelligence" and "voice features" [7]. - Domestic brands updated 289 features, with significant contributions from brands like Lantu, Lynk & Co, and Geely Galaxy, focusing on enhancing user experience through system settings and interaction logic [9]. - Joint and luxury brands only updated 6 features, with Volvo being the only luxury brand to push a minor update, indicating a slower pace in OTA frequency compared to domestic brands [11]. OTA Iteration Speed - The overall speed of OTA iterations is gradually increasing, with various brands adapting to new regulations and enhancing their systems to integrate more intelligent features into daily user scenarios [13]. Upcoming OTA Updates - Several brands have scheduled significant OTA updates for the upcoming quarters, including Huawei ADS 4.0 for multiple models from AITO and Li Auto, and various enhancements for BYD and other brands focusing on intelligent driving capabilities [20]. User Feedback: NIO - User feedback indicates a positive reception towards the optimization of urban NOA (Navigation on Autopilot) capabilities, with enhancements in decision-making and obstacle navigation [22][32]. - Users expressed satisfaction with the new features, such as the congestion speed reduction function and improved low-speed obstacle avoidance capabilities, which enhance the overall driving experience [32][42]. User Feedback: Li Auto - Feedback from Li Auto users highlighted minor improvements in the latest OTA updates, with new features like the "Li Auto Classmate Memo" and "Alipay Car Assistant" being perceived as less impactful compared to other brands' offerings [29][43]. - Users showed interest in the emotional value of the voice assistant but felt that many new features were not essential for their driving experience [43].

Core Viewpoint - The article discusses the current state and trends of OTA (Over-the-Air) updates in the automotive industry, highlighting the performance of various brands and the impact of regulatory changes on the development of advanced driver assistance systems (ADAS) [2][5][19]. Industry Overview: OTA Data Summary - In April 2025, a total of 391 features were updated across the industry, a significant increase from 265 in the previous month. However, the number of OTA features remains below the average level of the second half of 2024, particularly in the "assisted driving" category, which saw only 13 updates due to ongoing regulatory impacts [5][19]. - New force brands accounted for 126 updated features in April, a substantial rise from just 6 in the previous month. The focus was primarily on "voice assistants" and "vehicle control" modules, with limited updates in assisted driving features [7]. - Domestic brands updated 256 features in April, slightly down from 259 in March, with notable updates from brands like Lynk & Co and Dongfeng Yipai [9]. - Joint venture and luxury brands collectively updated 9 features, with Ford, Nissan, and Volkswagen releasing minor updates. The Shanghai Auto Show showcased new models integrating Chinese technology for smart cockpits and assisted driving [13][16]. Regulatory Impact - The Ministry of Industry and Information Technology (MIIT) held a closed-door meeting in April 2025 to establish testing standards and marketing boundaries for assisted driving, emphasizing the need for compliance with the new OTA regulations introduced on February 28 [19]. - Following the MIIT's new guidelines, multiple automakers have rebranded their "smart driving" features to "assisted driving," aligning with regulatory requirements [21][22]. Upcoming OTA Updates - Several brands have announced upcoming OTA updates, including: - Huawei ADS 4.0 for models like the Enjoy S9 and Aito M8, expected in Q3 2025 [24]. - NIO's World Model for assisted driving, scheduled for May 2025 [24]. - BYD's City Memory Navigation feature, anticipated by the end of 2025 [25]. User Feedback and Experience - User feedback indicates mixed experiences with OTA updates. For instance, the introduction of a "physical key sensing unlock" feature was well-received for its practicality, while other updates were perceived as minor enhancements [32][40]. - Users expressed satisfaction with the new single-pedal "stop" function, which improved driving comfort, although some noted that certain features had not been updated for an extended period, leading to dissatisfaction [42][52].