Core Viewpoint - The article discusses the monthly OTA (Over-the-Air) monitoring report, highlighting the significant increase in OTA updates across various automotive brands, with a focus on advancements in driver assistance technologies and user feedback on new features [1][4]. Industry Overview: OTA Data Summary - In July 2025, the industry updated a total of 833 features, a substantial increase from 507 in the previous month, with a focus on "driving assistance" technologies [4]. - New energy vehicle brands accounted for 382 updates, up from 133 the previous month, indicating a competitive landscape in autonomous driving features [6][7]. - Domestic brands contributed 450 updates, showing a stable performance in OTA functionality over the past year, maintaining a monthly range of 250 to 400 updates [9]. - Joint venture and luxury brands saw a drastic decline, with only one update from Buick, highlighting a slowdown in their technological advancements [11]. User Feedback: New Features - Users expressed satisfaction with the new "human-machine co-driving mode," which improved the overall experience of the NGP (Navigation Guided Pilot) system by reducing the need for manual intervention [21][22]. - The addition of an ACC (Adaptive Cruise Control) switch was positively received, as it reduced instances of unexpected system downgrades during driving [25]. - Users reported that the new features enhanced the driving experience, particularly in complex traffic situations, leading to increased usage of the NGP system [23][24]. Upcoming OTA Updates - Several brands have scheduled significant OTA updates for late 2025, including advanced driving assistance features and improvements in user interface and experience [17][18]. - Notable upcoming updates include the introduction of full-scene connectivity for Huawei ADS 4.0 and various enhancements across multiple vehicle models [17]. Summary of OTA Activities - The report outlines various OTA activities across brands, indicating a trend towards continuous improvement and feature enhancement in the automotive sector [31][42].

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weierbo Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In June 2025, the industry updated a total of 463 features, a decrease from 498 in the previous month. The "assisted driving" module regained the top position in upgrade share, with urban NOA (Navigation on Autopilot) features accounting for approximately 30% of the upgrades [4]. - New force brands updated a total of 133 features in June 2025, down from 200 in the previous month. The competition in the intelligent driving sector reignited among various new force brands, while upgrades in voice assistants, navigation, and ecosystem applications were minimal [6]. - Domestic brands updated 269 features in June 2025, with 13 brands pushing OTA upgrades. The focus remained on enhancing intelligent cockpit experiences and ecosystem refinement, while the competition in assisted driving gradually warmed up [8]. - Joint venture and luxury brands updated 61 features in June 2025, a significant increase from 9 in the previous month. Notably, Nissan and Toyota launched their first OTA upgrades for locally developed new energy models [10]. OTA Iteration Speed - The report indicates a notable increase in the speed of OTA iterations across various brands, reflecting a growing emphasis on enhancing vehicle functionalities and user experiences [12]. OTA Operational Activities - Nissan held a significant OTA upgrade event for the N7 model on June 30, 2025, promoting the new features through various channels, including a live-streamed launch event [20][26]. - Post-OTA push, Nissan initiated long-term operational activities to encourage user engagement, including video contests and experience-sharing topics, focusing on automotive media platforms [27][31]. Upcoming OTA Upgrades - Several brands have scheduled OTA upgrades for various models in the upcoming months, including features like full-scene navigation and advanced driver assistance systems [30][32]. User Feedback - User feedback highlighted both satisfaction and areas for improvement regarding the new features, with specific mentions of the intelligent driving indicator and the overall experience of the upgraded functionalities [34][36][39][49].

Core Viewpoint - The article discusses the monthly OTA (Over-The-Air) monitoring report, highlighting the trends and updates in the automotive industry regarding OTA upgrades, particularly focusing on the performance of various brands and their functionalities [1][4]. Industry Overview: OTA Data Summary - In May 2025, the industry updated a total of 495 features, an increase from 394 in the previous month, indicating a recovery in the pace of OTA upgrades despite ongoing regulatory impacts on "assisted driving" features [4]. - New force brands accounted for 200 updates, up from 129, shifting focus from aggressive smart driving competition to smart cockpit functionalities, emphasizing practical applications like "scenario intelligence" and "voice features" [7]. - Domestic brands updated 289 features, with significant contributions from brands like Lantu, Lynk & Co, and Geely Galaxy, focusing on enhancing user experience through system settings and interaction logic [9]. - Joint and luxury brands only updated 6 features, with Volvo being the only luxury brand to push a minor update, indicating a slower pace in OTA frequency compared to domestic brands [11]. OTA Iteration Speed - The overall speed of OTA iterations is gradually increasing, with various brands adapting to new regulations and enhancing their systems to integrate more intelligent features into daily user scenarios [13]. Upcoming OTA Updates - Several brands have scheduled significant OTA updates for the upcoming quarters, including Huawei ADS 4.0 for multiple models from AITO and Li Auto, and various enhancements for BYD and other brands focusing on intelligent driving capabilities [20]. User Feedback: NIO - User feedback indicates a positive reception towards the optimization of urban NOA (Navigation on Autopilot) capabilities, with enhancements in decision-making and obstacle navigation [22][32]. - Users expressed satisfaction with the new features, such as the congestion speed reduction function and improved low-speed obstacle avoidance capabilities, which enhance the overall driving experience [32][42]. User Feedback: Li Auto - Feedback from Li Auto users highlighted minor improvements in the latest OTA updates, with new features like the "Li Auto Classmate Memo" and "Alipay Car Assistant" being perceived as less impactful compared to other brands' offerings [29][43]. - Users showed interest in the emotional value of the voice assistant but felt that many new features were not essential for their driving experience [43].

Core Viewpoint - The article discusses the current state and trends of OTA (Over-the-Air) updates in the automotive industry, highlighting the performance of various brands and the impact of regulatory changes on the development of advanced driver assistance systems (ADAS) [2][5][19]. Industry Overview: OTA Data Summary - In April 2025, a total of 391 features were updated across the industry, a significant increase from 265 in the previous month. However, the number of OTA features remains below the average level of the second half of 2024, particularly in the "assisted driving" category, which saw only 13 updates due to ongoing regulatory impacts [5][19]. - New force brands accounted for 126 updated features in April, a substantial rise from just 6 in the previous month. The focus was primarily on "voice assistants" and "vehicle control" modules, with limited updates in assisted driving features [7]. - Domestic brands updated 256 features in April, slightly down from 259 in March, with notable updates from brands like Lynk & Co and Dongfeng Yipai [9]. - Joint venture and luxury brands collectively updated 9 features, with Ford, Nissan, and Volkswagen releasing minor updates. The Shanghai Auto Show showcased new models integrating Chinese technology for smart cockpits and assisted driving [13][16]. Regulatory Impact - The Ministry of Industry and Information Technology (MIIT) held a closed-door meeting in April 2025 to establish testing standards and marketing boundaries for assisted driving, emphasizing the need for compliance with the new OTA regulations introduced on February 28 [19]. - Following the MIIT's new guidelines, multiple automakers have rebranded their "smart driving" features to "assisted driving," aligning with regulatory requirements [21][22]. Upcoming OTA Updates - Several brands have announced upcoming OTA updates, including: - Huawei ADS 4.0 for models like the Enjoy S9 and Aito M8, expected in Q3 2025 [24]. - NIO's World Model for assisted driving, scheduled for May 2025 [24]. - BYD's City Memory Navigation feature, anticipated by the end of 2025 [25]. User Feedback and Experience - User feedback indicates mixed experiences with OTA updates. For instance, the introduction of a "physical key sensing unlock" feature was well-received for its practicality, while other updates were perceived as minor enhancements [32][40]. - Users expressed satisfaction with the new single-pedal "stop" function, which improved driving comfort, although some noted that certain features had not been updated for an extended period, leading to dissatisfaction [42][52].

本文全文共 986 字，阅读全文约需 3 分钟 点 击 蓝 字 关 注 我 们 中国汽车流通协会乘用车市场信息联席分会与广州威尔森信息科技有限公司将每月联合发布"OTA监测月 报"。 OTA（空中下载技术）即通过移动通信技术来进行无线系统升级。 OTA月报，是以全市场OTA升级信息为基础，通过智见OTA平台，进行解析测评、专家解说、车主反 馈、数据分析等模块，梳理出的全面行业OTA监测报告（本报告为简约版）。 OTA数据概览：行业整体 2025年3月，行业共计更新265项功能（上月566项），相比去年同期大幅下降，本月升级量锐减主 要受工信部与市场监管总局在2月28日联合发布的"智能网联汽车新规"影响，新规加强了对OTA升级 的备案管理，特别是涉及"产品主要技术参数变更"的升级，需在取得产品变更许可并完成备案后， 才可实施升级，部分车企在3月的OTA推送也因本次政策调整延期 。 OTA数据概览：新势力 2025年3月，新势力品牌共计更新6个功能（上月123项），本月仅蔚来品牌发布了小版本OTA升 级，受2月28号出台的OTA新规影响，小鹏、问界和乐道等"新势力OTA升级主力军"在品牌官方用户 问答中向用户说明 ...