Investment Rating - The investment rating for the company is "Buy" [3][20]. Core Viewpoints - The company is focusing on cutting-edge technologies such as internet search, big data, AI, IoT, and blockchain, aiming to build a new growth curve after a period of business adjustment. Revenue growth is expected to rebound, with projected growth rates of +7.34% in 2023 and +15.74% in 2024, and a significant increase of +48.17% in H1 2025 [1][14]. - The revenue structure for 2024 indicates that internet media business revenue is expected to reach 1.158 billion yuan (+31.89%), accounting for 35.03% of total revenue. Digital marketing business revenue is projected at 1.983 billion yuan (+5.07%), making up 59.96% of total revenue. Other businesses, including blockchain and metaverse applications, are expected to generate 166 million yuan (+37.61%), contributing 5.01% to total revenue [1][14]. - The company is deeply integrated with Huawei's Whale Hong energy ecosystem, expanding its domestic and international cooperation. It has become a platinum service provider for Huawei Ads and is actively exploring overseas advertising agency services [2][10]. Summary by Sections Business Performance - The company experienced a revenue decline of -45.78% in 2021 and -53.31% in 2022, followed by a recovery with growth rates of +7.34% in 2023 and +15.74% in 2024. The first half of 2025 shows a robust growth rate of +48.17% [1][14]. - The revenue from the internet media business is projected to be 1.158 billion yuan in 2024, while digital marketing is expected to generate 1.983 billion yuan [1][17]. Financial Projections - The company forecasts revenues of 3.951 billion yuan, 4.701 billion yuan, and 5.682 billion yuan for 2025, 2026, and 2027, respectively. Corresponding net profits are expected to be 226 million yuan, 374 million yuan, and 563 million yuan [14][16]. - The projected PE ratios for 2025, 2026, and 2027 are 60.81X, 36.84X, and 24.44X, respectively [14][16]. Technological Advancements - The company is advancing in blockchain, AI, and metaverse technologies, with significant breakthroughs in its proprietary blockchain platform "ZhiChain 2.0" and applications in supply chain finance and digital currency [11][13]. - The integration of AI technologies, such as ChatGPT and Stable Diffusion, is enhancing content production efficiency and reducing costs, which is expected to improve advertising effectiveness [11][14].

Group 1 - The company reported a revenue of 3.307 billion yuan for 2024, representing a year-on-year growth of 14.59%, with a net profit attributable to shareholders of 213 million yuan [1] - The internet media segment generated a revenue of 1.158 billion yuan, showing a significant increase of 31.88%, and accounted for 35.03% of total revenue, contributing 3.94 billion yuan to gross profit, which is 69.36% of the company's total gross profit [1] - The company aims to solidify its core internet media and digital marketing businesses while developing its proprietary acoustic brand and exploring opportunities in the metaverse, data technology, and blockchain applications [1] Group 2 - The overseas subsidiaries have successfully diversified their product offerings in the internet media sector, utilizing large models like ChatGPT and StableDiffusion to enhance content production efficiency and quality, thereby improving user experience and engagement [2] - In the competitive digital marketing industry, the company is focusing resources on expanding its advertising agency business, targeting social media platforms with sufficient advertising budgets, and enhancing its client base across various sectors [2] - The company is nurturing and incubating top acoustic brands such as Vifa, Aurasound, and others, aiming to create a diversified portfolio of proprietary brands through collaborations with leading domestic and international brands [2] Group 3 - The company plans to leverage its self-developed large-scale open license chain "ZhiChain 2.0" as the core, focusing on three key technological breakthroughs to establish a flexible main-side chain architecture and continuously develop a large alliance chain platform with independent intellectual property rights [3]