Core Viewpoint - The "warm winter" consumption label has become a key strategy for Southern China, particularly Guangdong, to attract winter tourism, contrasting with the "ice and snow economy" gaining traction in Northeast China [2][8]. Group 1: Southern China's "Warm Winter" Strategy - Guangdong has launched the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, focusing on winter tourism products such as family trips, warm retreats, and Spring Festival visits [5][6]. - The region's warm climate and unique cultural experiences, including hot springs and local cuisine, are highlighted as major attractions for winter travelers [7][8]. - The hotel industry in Guangdong is experiencing high booking rates, with over 80% occupancy expected during the New Year holiday, indicating strong consumer interest [1][10]. Group 2: Comparative Performance with Northeast China - Northeast China's "ice and snow economy" has seen significant growth, with tourist numbers and revenue in provinces like Liaoning and Heilongjiang showing double-digit increases [8][9]. - In 2024, tourist numbers in Liaoning reached 4,086.6 million, with a year-on-year growth of nearly three times, while revenue increased by 572.7% [3][8]. - The success of Northeast's winter tourism is attributed to the effective branding of unique ice and snow resources and strong policy support [8][11]. Group 3: Market Trends and Future Directions - The domestic tourism market is shifting towards emotional value, quality demand upgrades, and new consumption models, necessitating Southern China to enhance its tourism branding [2][11]. - Data indicates that Guangdong's tourism consumption increased by 18.4% from late October to early December, reflecting a growing trend in winter tourism [9][10]. - Recommendations for Guangdong include integrating local resources and creating distinctive tourism brands to compete effectively with Northeast's winter offerings [11].