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杭州双节消费总规模近300亿元
Mei Ri Shang Bao· 2025-10-09 23:17
Core Insights - Hangzhou's consumption scale reached 29.671 billion yuan during the National Day and Mid-Autumn Festival holiday, with key business districts seeing sales growth exceeding 19% year-on-year [1][2] - The "first store economy" is becoming a core driver of urban consumption, with a variety of new stores opening across the city, providing unique experiences for consumers [1][2] Group 1: First Store Economy - The opening of the first Blizzard-themed store in Hangzhou attracted a large number of gaming enthusiasts, indicating strong consumer interest in unique retail experiences [1] - New first stores in the Qianjiang New City business district, such as General Burger and TamKoKo Tea Garden, have become popular choices among young consumers [1] - In Fuyang District, over 40 first stores were introduced, generating sales exceeding 10 million yuan and attracting over 400,000 visitors during the holiday [1] Group 2: Cultural and Consumer Integration - Hangzhou's various street districts combined traditional culture with modern consumption, hosting events like the "Moon Full Festival" market and wellness conferences, which drew significant consumer participation [2] - The "Trendy Gathering at Wulin CITYWALK" event attracted over 600,000 participants, showcasing the city's innovative approach to consumer engagement [2] - The issuance of nearly 145 million yuan in consumption vouchers during the holiday effectively stimulated large-scale commodity consumption, with 30 million yuan already redeemed, leading to an additional 875 million yuan in consumption [2]