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千年古都的“文化破圈”与“经济新生”
Zhong Guo Jing Ji Wang· 2025-11-14 08:16
Group 1: Cultural and Tourism Development - The Qujiang Flying Theatre, which opened in late September, utilizes naked-eye 3D technology to immerse visitors in the grandeur of the Tang Dynasty, attracting over ten thousand tourists within its first month [1] - In the first half of 2025, Xi'an received 160.11 million tourists, with total spending reaching 202.41 billion yuan, marking an 8.03% increase, establishing itself as a new engine for economic growth [1] - The "Cultural Prosperity" strategy in Xi'an aims to deepen the integration of culture and tourism, innovate cultural formats, and enhance digital empowerment to transform historical cultural resources into high-quality development momentum [1] Group 2: Cultural Heritage and Preservation - Xi'an City Wall, as the most complete ancient city wall in China, has established a system for cultural heritage protection that includes monitoring, environmental improvement, and active utilization [2] - The use of AR technology to recreate Tang Dynasty defense scenes and 3D printing to restore ancient structures demonstrates innovative approaches to cultural preservation [2] Group 3: Cultural Events and Engagement - The "Daming Palace Night City" features performances that combine Tang poetry with modern stage technology, attracting over one million viewers annually [4] - The Qin Terracotta Army Museum's "Digital Terracotta Warriors" project allows global users to participate in the restoration of terracotta figures, enhancing visitor engagement [4] Group 4: Economic Impact of Cultural Industries - The "Chang'an Twelve Hours" themed street has become a cultural phenomenon, receiving over 7 million visitors since its opening and significantly boosting local dining, accommodation, and traditional clothing industries [5] - The street's unique integration of Tang culture with modern entertainment has generated a total revenue of 230 million yuan in 2024 [5] Group 5: Digital Content and Innovation - Xi'an has established a Digital Content Industry Research Institute, attracting 32 companies and generating over 100 million yuan in revenue through original XR projects and over 500 micro-short films [7] - The city has hosted 12 large concerts in the first half of the year, attracting 200,000 attendees and generating an additional 170 million yuan in consumer spending [7] Group 6: Community Engagement and Quality of Life - The development of a "15-minute convenient living circle" in Xi'an has integrated cultural activities into daily life, enhancing community engagement and quality of life for residents [8] - Local performances and events have become more accessible, with venues hosting an average of 560 performances in 2025, achieving an 85% occupancy rate [10] Group 7: Cultural Exchange and Global Recognition - Xi'an serves as a key node in the "Belt and Road" initiative, promoting cultural exchange and mutual understanding through events like the Silk Road International Arts Festival [11] - The city's efforts to balance historical preservation with modern innovation provide a model for other cities aiming to enhance their cultural identity and economic vitality [11]
引进“沉浸式戏剧+”“元宇宙剧场”等新业态 西安打造文旅新地标
Zhong Guo Xin Wen Wang· 2025-06-10 07:25
Group 1 - The cultural and tourism industry in Xi'an is experiencing robust growth, with 146 million tourist visits in the previous year, a year-on-year increase of 9.23%, and a total tourism revenue of 69.82 billion yuan [1] - Xi'an Qujiang New District aims to become a leader in cultural tourism integration, focusing on the "cultural tourism + technology + commerce" model to create new consumption spaces that meet diverse needs [1] - The district is targeting young consumers by developing immersive tourism experiences and collaborating with international tech companies to launch digital cultural tourism products [1] Group 2 - Future plans for Xi'an Qujiang New District include introducing new business models such as "immersive theater" and "metaverse theater" to create a new landmark for small theaters [2] - The district aims to enhance the operational efficiency of 30 cultural venues, with a target of 5,300 performances and a revenue growth of over 10% [2] - Measures to expand inbound tourism consumption include product innovation, scene upgrades, and service optimization, along with the installation of foreign card POS machines and online booking services for international tourists [2]