Core Viewpoint - The article highlights the emergence of Shenzhen's Shui Bei as a global hub for gold and jewelry, showcasing its unique blend of traditional craftsmanship and modern design, which is gaining international recognition and market presence [1][3][10]. Group 1: Industry Overview - Shui Bei, covering only 0.9 square kilometers, is home to nearly 8,000 enterprises and attracts over 100,000 daily visitors, with annual sales from live e-commerce exceeding 400 million yuan [1][3]. - The area is recognized as the largest gold and jewelry distribution center in China, with a professional market area totaling nearly 200,000 square meters, encompassing the entire supply chain from design to retail [10][17]. - The industry is undergoing a transformation towards digitalization, internationalization, and product diversification, aiming to elevate its position in the value chain [10][18]. Group 2: Cultural Integration and Product Innovation - Brands from Shui Bei are increasingly incorporating traditional cultural elements and non-heritage craftsmanship into their products, enhancing both investment value and cultural significance [5][6][8]. - Notable products include the "Cultural Gold" series by Guorun Gold, which integrates ancient techniques and cultural motifs from various Chinese dynasties [5][6]. - The success of brands like Cuihua Jewelry, which has showcased its pieces at international events such as the Cannes Film Festival and Paris Fashion Week, underscores the global appeal of Chinese jewelry design [12][13][14]. Group 3: E-commerce and Live Streaming - Live streaming has become a significant sales channel for Shui Bei, with brands like Zhou Liufu reporting that online sales accounted for 40% of total revenue in 2024 [16][17]. - The area has seen a surge in e-commerce activities, with sales from live streaming reaching 1.3 billion yuan in 2023 and projected to exceed 500 million yuan in 2025 [16][17]. - The integration of traditional craftsmanship with modern e-commerce strategies positions Shui Bei as a competitive player in the global jewelry market [17][18].

南方财经全媒体记者张晓慧深圳报道 巴黎奥运会的"中国之家"，一支"有凤来仪"花丝金簪惊艳四座；一年后的第二十一届文博会上，它 的"孪生姐妹"在深圳同样受到众人瞩目。 跨越9000多公里的距离，它们都来自"中国宝都"——深圳水贝。 这片土地仅0.9平方公里，却是全球黄金珠宝客的"朝圣地"：近8000家企业在此交织成网，日均客流量 超10万人次，直播电商年销售额破4亿元。 今年文博会上，水贝的黄金珠宝品牌带了一系列新的作品，再度刷新了外界的认知：一个个从传统文化 中汲取灵感、传承非遗工艺的黄金珠宝品牌正在从水贝孕育而出，他们已经走上了海外红毯，也走进大 众的日常消费。 当外地游客拖着行李箱蜂拥而至，前来"扫货"；直播间里水贝老板们操着"广普"喊出"家人们，源头金 价克减50！"之时，我们也需要穿透水贝"网红"和流量表象，在"薄利多销"和"等客上门"的批发模式之 外，看到水贝厚积薄发的内在生命力。 事实上，一个全新的"中国宝都"正在浮现。 黄金因其贵金属属性，具备投资价值，而文化内涵和非遗手艺的加持，则让其增添了传承的意味。 文博会上，萃华珠宝带来了"灵蛇纳福"花丝蛇和"马到成功"花丝马摆件，后者重达2.2千克，底 ...