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服贸会与工美集团第六次“手牵手”,工美文创带来“新答卷”
Bei Jing Shang Bao· 2025-09-13 06:30
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) opened on September 10, showcasing the cultural creativity and service trade vitality through the participation of Beijing Arts and Crafts Group, marking its sixth consecutive year of involvement [1][7] - Beijing Arts and Crafts Group's cultural creative subsidiary, Gongmei Cultural Creation, played a significant role in the design and development of commemorative products for the fair, including a set of badges and themed merchandise that received widespread acclaim [1][2] Group 2 - Gongmei Cultural Creation launched a series of new products centered around the official mascot "Fuyan," combining commemorative value, practicality, and aesthetic design, effectively capturing consumer demand through innovative designs [2] - The collaboration between CIFTIS and the Summer Palace marked a significant highlight, resulting in the first official co-branded products, which creatively merged cultural elements from both entities [3] Group 3 - The launch of the "Summer Palace Gift Flagship Store" on Tmall represents a milestone in the strategic partnership between Gongmei Cultural Creation and the Summer Palace, offering a diverse range of products and enhancing consumer engagement [4][5] - The flagship store serves as a comprehensive online cultural exhibition space, integrating cultural display, premium sales, and interactive experiences, thus expanding the reach of traditional culture [5] Group 4 - The introduction of the "Powder Color Ball Flower Series Tea Set" at the fair highlights Gongmei Cultural Creation's commitment to innovation and cultural heritage, featuring exquisite craftsmanship that reflects traditional Chinese artistry [6][7] - The series symbolizes cultural significance and aims to integrate traditional aesthetics into modern daily life, showcasing the potential for cultural products to evolve and appeal to contemporary consumers [6][7]
2025服贸会|服贸会与工美集团第六次“手牵手”,工美文创带来“新答卷”
Bei Jing Shang Bao· 2025-09-13 06:14
Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) opened on September 10, showcasing the cultural creativity and service trade vitality through the participation of Beijing Arts and Crafts Group, marking its sixth consecutive year of involvement [1] Group 1: Product Innovation and Design - Beijing Gongmei Cultural and Creative Company launched a series of commemorative products for CIFTIS, including a badge set and themed merchandise that received widespread acclaim from attendees [1] - The products, such as the "2025 Fuyan Basic Badge" and "CIFTIS Theme Jasmine Cup," are designed to meet diverse consumer needs while enhancing the cultural significance and market appeal of licensed merchandise [2] Group 2: Strategic Collaborations - A significant highlight of this year's fair was the official collaboration between CIFTIS and the Summer Palace, resulting in the launch of co-branded products that reflect the cultural heritage and innovation of both entities [3] - The co-branded items, including "You Yan Lai Yi" and "Fuyan You Yihe," creatively integrate the imagery of the CIFTIS mascot with iconic structures from the Summer Palace, symbolizing cultural harmony and openness [3] Group 3: E-commerce and Cultural Promotion - The launch of the "Summer Palace Gift Flagship Store" on Tmall represents a milestone in the collaboration between Gongmei and the Summer Palace, offering a range of products and enhancing consumer engagement [4][5] - This online store serves not only as a sales platform but also as a comprehensive cultural exhibition space, allowing traditional culture to reach a broader audience [5] Group 4: Heritage and Craftsmanship - The introduction of the "Powder Color Ball Flower Series Tea Set" at CIFTIS showcases the deep-rooted cultural significance and craftsmanship, drawing inspiration from the Qing Dynasty's imperial tea culture [6] - The series features intricate designs that symbolize unity and prosperity, effectively merging traditional artistry with modern lifestyle applications [6] Group 5: Overall Impact and Significance - The achievements of Beijing Gongmei Cultural and Creative Company at CIFTIS reflect a commitment to cultural innovation and service enhancement, demonstrating the fair's role as a national platform for promoting cultural trade integration [7]