以下文章来源于霞光社 ，作者洋紫 霞光社 . 赋能企业全球化 将投中网设为"星标⭐"，第一时间收获最新推送 "机遇还有，只是不好抓住了。" 作者丨 洋紫 编辑丨 李小天 红利期的时间窗口永远短暂，仅3年之后的当下，如果再看俄罗斯电商市场，这样的"暴富故事"几乎 没有重现的可能性。相比前两年，进入俄罗斯市场的门槛变高了，而且已经"卷"起来了。"机遇还 有，只是不好抓住了。"一位俄罗斯外贸从业者一言以蔽之。 2025年，俄罗斯仍是世界上受制裁最严重的国家。据哈佛大学肯尼迪学院的研究，自俄罗斯在乌克 兰开始特别军事行动以来，世界有大约50个国家对俄罗斯实施了超过2万项制裁。 制裁的结果显而易见，自苏联时期起就轻工业基础薄弱的俄罗斯，面对大批欧美、日韩等企业集体撤 出，俄罗斯商品供应链遭受系统性冲击，留下的万亿级市场缺口。 而对于中国商家来说，2025年开年以来，以制造取胜的中国商家需要在变动中寻求稳定，多元市场 布局一定是其中的重要举措，在美国市场之外寻找"第二市场"又或者开发是一个"新市场"，已经成 为目前大环境下卖家的共识。 两者之间的互补性，意外造就了双方电商贸易的繁荣。 2024年，中俄之间的贸易额达到创纪 ...

Core Insights - The Russian e-commerce market has seen significant changes since 2022, with the initial boom period for sellers now giving way to increased competition and higher entry barriers [1][3] - By 2025, Russia remains heavily sanctioned, with over 20,000 sanctions imposed by around 50 countries since the Ukraine conflict began, leading to a systemic shock in the supply chain [1][3] - The trade relationship between China and Russia has flourished, with trade volume reaching a record $244.8 billion in 2024, and e-commerce sales in Russia growing by 28% in 2023 and projected to grow by 41% in 2024 [3][4] E-commerce Growth and Challenges - The number of sellers offering Chinese products in Russia has surged, with a 16-fold increase in the past year, and over 70% of Russians now willing to purchase Chinese goods [4][5] - The competitive landscape in Russian e-commerce has intensified, with new regulations increasing the cost of entry and operational expenses for sellers [12][13] - Payment and logistics remain significant challenges, with sanctions affecting international transactions and increasing costs for shipping and logistics [15][17] Market Dynamics and Consumer Behavior - Russian consumers are increasingly sensitive to prices due to inflation, with essential goods seeing significant price hikes [19][22] - Despite economic challenges, the demand for affordable products remains strong, and e-commerce platforms are adapting to meet this demand by lowering logistics costs for low-priced items [19][25] - The online shopping penetration in Russia has reached 35%, driven by high internet usage and the convenience of e-commerce platforms [11] Long-term Opportunities for Chinese Brands - The Russian market presents long-term opportunities for Chinese brands, especially in filling gaps left by Western brands that have exited [22][26] - Localized strategies, such as establishing domestic stores and adapting products to meet local preferences, are crucial for success in the Russian market [26][27] - The ongoing conflict has created a unique environment where Chinese brands can establish a foothold and build long-term relationships with Russian consumers [27][28]