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打造“多彩贵州”文旅新品牌——贵州推动旅游产业高质量发展观察
Xin Hua Wang· 2025-12-03 02:07
Core Viewpoint - Guizhou is transforming its tourism industry by leveraging its unique geographical features and cultural heritage, moving from a seasonal tourism model to a year-round, diverse experience that integrates various sectors and enhances local economies [1][8]. Group 1: New Trends in Tourism - Guizhou is developing a new tourism brand called "Colorful Guizhou," focusing on multi-dimensional experiences and year-round tourism opportunities [1]. - The city of Guiyang is revitalizing its urban areas, such as the Qingyun Market, which combines traditional flavors with modern creativity, attracting both locals and tourists [3]. - The "Village Super" initiative in Rongjiang County is blending sports with local culture, significantly increasing tourist numbers and revenue [4]. Group 2: Innovative Models - Guizhou is breaking seasonal barriers by promoting winter tourism through activities like skiing and hot springs, thus attracting visitors year-round [7][8]. - The province is implementing a regional tourism linkage strategy, integrating various scenic spots to create a cohesive travel experience [8]. - New attractions, such as the world's highest bridge and innovative cultural performances, are enhancing the tourism landscape [9]. Group 3: Economic Impact - The tourism sector is significantly contributing to local economies, with Rongjiang County receiving over 9.6 million visitors and generating 10.404 billion yuan in tourism revenue from January to October [4]. - Local farmers are benefiting from tourism, as seen in Huawu Village, where traditional products are gaining popularity among visitors [12]. - Guizhou's focus on "Tourism+" initiatives is driving economic growth by linking local agricultural products with tourism [13].
贵州农特产品装上“数字导航仪”
Xin Hua She· 2025-10-21 06:23
Core Insights - The Guizhou Agricultural Special Products Index Matrix was officially launched, marking the initial formation of an evaluation index system for the development of Guizhou's agricultural special products [1][2] - The index matrix consists of a "1+3+6" system, including one brand index, three price indices, and six industry development indices, covering ten key agricultural products from Guizhou [2][3] Group 1: Index Matrix Structure - The index matrix includes a brand index, three price indices, and six industry development indices, focusing on products such as Zunyi chili, Water City prickly pear, and others [2] - The index aims to provide a "digital bridge" connecting Guizhou's ecological production areas with broader markets, enhancing the market competitiveness of Guizhou's agricultural products [2][3] Group 2: Industry Development Insights - The development indices for Water City prickly pear and Luodian dragon fruit are projected to show significant growth in 2024, while the e-commerce performance of Xingren Job's tears is expected to be strong in 2025 [3] - The release of the Luodian dragon fruit index has provided a quantifiable standard for quality, enhancing consumer trust [4] Group 3: Practical Applications and Case Studies - The Water City prickly pear index showcases the comprehensive view of industry development, aiding in resource allocation for enterprises [4][5] - The price index for Xingren Job's tears helps monitor national market trends, enhancing the industry's influence [5] Group 4: Future Outlook - The focus will be on deepening data integration, expanding financial attributes, and promoting brand collaboration to empower Guizhou's agricultural special products [7] - The index is seen as a crucial tool for brand communication, potentially leading to the creation of new brands and enhancing the overall quality of Guizhou's agricultural products [7][8]