Core Insights - The article highlights the innovative approach of a cultural studio, "Xinyi Zhi Yu," which transforms traditional Chinese medicinal herbs into fashionable accessories and cultural products, appealing to young consumers and merging traditional culture with modern markets [1][2] Group 1: Company Overview - "Xinyi Zhi Yu" is a cultural studio focused on "herbal aesthetics," founded by a pharmacy graduate who aims to present the wisdom of herbs in contemporary forms [1] - The studio offers a variety of products, including bracelets, earrings, and pendants inspired by local medicinal herbs, particularly "Quxiuwai" [1] Group 2: Consumer Engagement - The studio creates an immersive experience for customers, allowing them to not only purchase finished products but also participate in hands-on activities like making sachets and massage tools [1] - This experiential approach meets the deeper consumer demand for emotional connection and cultural participation [1] Group 3: Market Strategy - The studio has established a clear market path, utilizing platforms like Xiaohongshu for online content dissemination, accumulating over 20,000 followers, and attracting customers from various regions [2] - Offline, the studio collaborates with local brand stores and hotels to create a consignment network, enhancing the consumer experience with herbal teas and medicinal snacks [2] Group 4: Product Success - Recent product launches, including New Year-themed items, have shown strong market potential, with the "Mianqie Little Yellow Man" series selling out quickly, indicating a robust demand for the "herbal aesthetics" concept [2] Group 5: Cultural Impact - The studio's practices serve as a vibrant example of revitalizing local intangible cultural heritage, demonstrating that traditional skills can regain vitality through contemporary aesthetic integration [2]

Core Viewpoint - Guizhou is transforming its tourism industry by leveraging its unique geographical features and cultural heritage, moving from a seasonal tourism model to a year-round, diverse experience that integrates various sectors and enhances local economies [1][8]. Group 1: New Trends in Tourism - Guizhou is developing a new tourism brand called "Colorful Guizhou," focusing on multi-dimensional experiences and year-round tourism opportunities [1]. - The city of Guiyang is revitalizing its urban areas, such as the Qingyun Market, which combines traditional flavors with modern creativity, attracting both locals and tourists [3]. - The "Village Super" initiative in Rongjiang County is blending sports with local culture, significantly increasing tourist numbers and revenue [4]. Group 2: Innovative Models - Guizhou is breaking seasonal barriers by promoting winter tourism through activities like skiing and hot springs, thus attracting visitors year-round [7][8]. - The province is implementing a regional tourism linkage strategy, integrating various scenic spots to create a cohesive travel experience [8]. - New attractions, such as the world's highest bridge and innovative cultural performances, are enhancing the tourism landscape [9]. Group 3: Economic Impact - The tourism sector is significantly contributing to local economies, with Rongjiang County receiving over 9.6 million visitors and generating 10.404 billion yuan in tourism revenue from January to October [4]. - Local farmers are benefiting from tourism, as seen in Huawu Village, where traditional products are gaining popularity among visitors [12]. - Guizhou's focus on "Tourism+" initiatives is driving economic growth by linking local agricultural products with tourism [13].