日本知名饮料企业朝日集团9月底遭黑客攻击，系统故障截至10月3日仍未排除，订单处理、货物配送等业务被迫依赖人工录入信息，部分便利店 和餐饮店朝日产品库存告急。 朝日集团表示，已取消多项推广活动并推迟发售新品，目前尚不清楚系统何时能恢复正常运行。一些日本媒体报道，朝日集团可能遭勒索病毒攻 击，但该集团拒绝置评。遭网络攻击以来，朝日集团股价已下跌约4%，跌至2月以来最低水平。 朝日集团一名发言人3日说，黑客攻击动机仍在调查中，但集团员工1日起以手动录入信息的方式完成一些紧急订单发货。 近期，多个知名企业遭到网络攻击，包括英国哈罗德百货和玛莎百货公司，造成正常业务停滞。 目前，朝日集团仍接收食品和软饮料订单，但为优先保障货物出库，已暂停接受酒精饮料新订单。 据日本媒体报道，受此影响，日本一些便利店朝日产品库存紧张，甚至断货。罗森便利连锁公司表示，预计店内朝日产品将很快出现短缺，准备 推出替代产品。东京一家7-11便利店的店员说，店内仍有朝日啤酒库存，但即将售罄。 一些餐饮店也受到影响。"这确实有点麻烦，"烧鸟店厨师矢野富子说，"我们主打烤鸡肉串，很多顾客说这道菜适合搭配啤酒，所以我对断货有些 担心。" （文章来源： ...

Core Viewpoint - The rise of digital entertainment platforms such as gaming, streaming, and social media is significantly impacting alcohol consumption among younger generations, overshadowing health concerns related to drinking [1][2]. Group 1: Industry Trends - In 2023, global alcohol sales volume decreased by 1%, while sales revenue increased by 2%, indicating a shift towards higher-quality premium beverages despite reduced consumption [2]. - The Asahi Group views the changing social consumption trends as an opportunity, targeting previously overlooked demographics such as bloggers, gamers, and social media influencers to promote high-end alcoholic and low-alcohol beverages [2][3]. - The World Health Organization recommends that all alcohol products carry health warning labels similar to those on tobacco products, with Ireland set to implement this measure starting next year [2]. Group 2: Company Insights - Asahi Group's CEO, Atsushi Katsuki, believes that alcohol is not the "next tobacco product," emphasizing that unlike smoking, moderate drinking can have health benefits [3][4]. - The company has not observed any negative impact on alcohol sales from the rising popularity of weight loss medications like Ozempic, suggesting that improved health may lead to increased moderate drinking among those previously advised against it [4]. - Asahi Group's stock recently reached an all-time high, benefiting from inflation trends in Japan and the company's new shareholder return policy following debt reduction [4][5]. Group 3: Market Expansion - Despite challenges such as tariffs imposed by former U.S. President Donald Trump, Asahi Group remains optimistic about entering the U.S. market, which is currently a significant gap in its operations [5].