Core Insights - The article highlights the rising popularity of the "Phoenix Crown" refrigerator magnet, which has become a cultural phenomenon and a must-buy item for visitors to the National Museum of China [1][2] - The sales milestone of 2 million units sold within a year indicates a significant consumer interest and engagement with museum-related merchandise [1] - The evolution of cultural and creative products (文创) in museums is discussed, with refrigerator magnets emerging as a leading category in the current market [2][3] Industry Development Stages - The development of museum cultural products can be categorized into four stages: 1.0 Stage: Simple souvenirs like replicas and basic printed items [2] 2.0 Stage: Practical cultural products, exemplified by the Palace Museum's "Zhao Zhu" headphones [2] 3.0 Stage: Cultural products evolve into IPs, integrating abstract designs with merchandise [2] 4.0 Stage: The current phenomenon where refrigerator magnets have become a significant product category [2] Emotional Value and Consumer Behavior - The concept of "emotional value" is identified as a key driver of sales, with young consumers attributing personal significance to refrigerator magnets as symbols of their experiences and social interactions [3][4] - The notion of "usefulness" is redefined, where emotional attachment and personal stories associated with each magnet outweigh traditional functional utility [4] - The collaboration between historical cultural heritage and contemporary youth trends is emphasized as a core aspect of museum merchandise [4]